Stop Being a Social Media News Feed

Recently, a friend and I were discussing some tactics to use for networking and job hunting on social media. She had informed me that she had reposted/retweeted other people’s posts and links but still was not having much luck trying to grab their attention. Although that method could potentially generate some networking and job leads, that is simply not enough. By only doing this, you are simply contributing to a news feed but no one really will know who you are or determine what you’re looking for. In order to build relationships, you need to be more interactive.

Many people have the intention to do this but don’t know where to start. Engaging in conversation with connections or strangers really isn’t as hard or terrifying as some might believe it to be. Here are some ways you can humanize your social media brand rather than act as a news feed:

  • Go beyond reposts/retweets and actually respond: nothing is wrong with reposting or retweeting someone’s update or link but you need to take the extra step and respond to their post. Even if it’s something as simple as a one-liner or follow up question, this can help start a conversation either with the poster or others viewing it.
  • Consider thought leadership: creating a well-constructed, thought provoking question is always a great way to promote thought leadership among your social media community. Research hot topics in the industry you’re interested in and post something on your networks to get people talking.
  • Discussions/Chats: Twitter chats and Linkedin discussions are always a great way to easily converse with other people, with no pressure! These discussion groups and chats usually focus on a specific topic (so be sure to join in on one relevant to what you’re targeting). It will allow you to gain contacts, discover resources, learn, and build relationships.
  • Simply reach out: you don’t always need to wait for an excuse to communicate with people- just simply reach out to them. Say hello to them, ask them about their background/work, or start with small talk. After all, these things work in person so they should also work virtually.

I’m so glad that I started utilizing these options. Since doing so, I’ve engaged in so many inspiring conversations. I was surprised to see how responsive people were and how open they were to talking. Many of my contacts have developed online and have moved on to phone or face to face relationships. I’ve gained so much from humanizing my social media feeds and have met some really smart and supportive people. They have helped me find work, build partnerships, learn, and expose me to new things. Try these things out and see how much you can gain.

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Getting Connected: Networking Communities

In past blog postings, I have written about topics involving social media communities and talent communities. Of course, I am very passionate about both of these types of communities but the main reason behind my feelings towards it is what these communities offer. If individuals get involved in these types of situations, many will be happy to find that the communities offer some incredible networking opportunities. Not only do they offer networking opportunities but they can also be a great resource for learning, development, and thought leadership. So, what can networking communities do for you?

Here are some potential networking communities you can explore:

  • Networking groups: Recently I discovered the website www.meetup.com. It’s a great way for people to discover specific groups who are meeting up in your area. There are plenty of groups meeting up for specific reasons, whether it is for business, certain interests, or generally just to meet people.
  • Professional clubs: professional groups that meet regularly are also a good way to network with people in different industries. For example, in Charleston, SC there is a professional club called the Charleston Young Professionals. They typically set up monthly events to allow people to have fun and also mingle for business contacts.
  • Social media: websites like Linkedin and Twitter are fantastic ways to connect with individuals. Discussion groups and chats that are based on specific professions, topics, or industries can also make it easy to casually connect with individuals.
  • Work events: surprisingly, work events can also be a great place to network. Sometimes in office settings people don’t have the time or ability to talk to people outside of their department or to individuals they don’t directly work with. This can be a great way to get to know about others in your company.
  • Conventions: conventions are a way to meet people who are in a specific industry or specific role. This will allow you to connect with people that could potentially be in the same industry/role as you. Therefore, it may be a quick way to form a bond.

Some of the benefits of networking:

  • Business connections: networking with individuals can help you find business connections that can assist you with specific business needs or business development.
  • Learning and development: networks can help open up opportunities to learn and develop. For example, social communities can present online learning, training, and development opportunities for those who want to extend their learning outside of what their company can offer.
  • Resources: networking can help you discover some really interesting resources. For example, when I was starting my blog I came across some useful reference material that helped me add something extra to my posts. It’s also a great way for people to discover job opportunities or companies that they may never have heard of.
  • Thought Leadership: networking groups can promote discussion, which can ultimately promote thought leadership. I’ve witnessed occurrences where a simple group discussion resulted in a solution that helped better a business and situation.

Since I’ve been networking in some of the ways mentioned above, I feel like I’ve developed greatly as a person. I could almost kick myself for not partaking in this sooner. The individuals I’ve met have been unbelievably inspiring and have helped pave the way to build my knowledge to grow personally and professionally. Being involved in networking communities has been one of the greatest decisions I’ve made. How about you?

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