Recap: HCI’s 2014 Strategic Talent Acquisition Conference

HCI

While living in South Carolina, I obtained the majority of my professional development though social media discussions, webinars and networking calls. Although these were tremendous in helping me learn about things outside of my education and work experience, I couldn’t help but feel like I was missing an instrumental piece of my professional growth and believed conferences and workshops were going to be a major player in taking it to the next level. When I first found out I was moving to Boston, I was excited about the possibility of attending professional networking events. As luck would have it, two months after I moved, I was given the opportunity to attend the Human Capital Institute (HCI) event in the Seaport District last week. And it was exactly what I needed.

Usually I follow trends and conference updates by checking out the live hashtag streams. For example, the hashtag for this particular conference was #HCIevents and I made sure I made good use of it. Aside from seeing some of my coworkers and meeting ones who I haven’t met yet, I was able to take everything in through my own perspective. Overstimulated doesn’t quite cover my experience, but I mean it in the best way. From checking out some of the vendor booths and learning about new technologies, to attending presentation sessions and networking opportunities, I felt like I learned a lot.

Three sessions I really enjoyed the most were:

  • “Engaging Your Community Intelligently” presented by GE’s Recruitment Technology Manager, Shahbaz Alibaig. Talent communities have continued to be a hot topic in talent acquisition. Even now, I’m currently part of a task force to research, identify and develop one for a current client, which has been both exciting and frustrating. I’ve built my own ideas by pulling together pieces of theory and concept and considered the uses for our current needs. However, I had yet to see a successful talent community that I could compare it to. Thankfully, the presentation Shahbaz shared was rich with information, both confirming the concepts were on the right track and also sharing information worth thinking about, such as how workforce planning and forecasting impacts the community engagement goals.
  • “Employment and Consumer Brands: The Heart and Soul of Your Company” presented by Royal Bank of Canada’s Director of Employment Brand, Estela Vazquez Perez. At the close of 2013, I identified my 2014 professional goals and employment branding was one of them. During the presentation, Estela shared some interesting statistics and metrics that made it clear which key drivers were behind a strong brand. It isn’t just about promoting your company as the best of the best, but rather forming your brand to shift focus on candidate and employee trends. Understanding their values, drivers and needs is a starting point for companies to link the dots between those things and find a meaningful connection. Where can this information come from? The HR department. Employment branding initiatives NEED to include HR more, as their information is going to make the difference.
  • “How HR Innovators are Reinventing the Future of Talent Acquisition” moderated by Elance, with panelists from Krash, CustomMade and Bit9. This conversation was very unique and eye opening because they were able to emphasize the changes in talent acquisition from their own hiring experiences. With these companies focusing on the “free agent” and independent employees, it was important to learn that these types of workers will be making up 50% of the workforce by 2020. Not to mention, gen Y is changing the game, consistently raising the bar, ramping up quickly and is not afraid to move on to better opportunities. HR and talent acquisition need to invest in workforce forecasting and planning as the years press on. With long-term employment becoming a thing of a past, what are we doing to prepare AND accommodate the change in employment trends?

After all was said and done, I had a moment to sit down and charge up my phone. As I was waiting there, I ended up chatting with a few other attendees. Needless to say, it was so nice to “nerd out” with people who are in my industry, know what I’m talking about and are equally as passionate. Simple conversations with strangers had taught me just as much as those sessions and I can’t wait until the next opportunity to attend another conference.

Interested in these topics? Be sure to review the #HCIevents hashtag on Twitter.

Employee Retention: Is Offering More Time Off the Answer?

Out of office

Losing an employee can have negative impacts on an organization, even if the separation was initiated by the employer. Despite terminating an employee for poor performance or something else unsavory, the cost of replacing them can add up. From recruiting costs, time and lack of productivity due to being short-staffed, employers need to consider all that goes into this. But what about voluntary turnover? How can this unexpected disruption in the company’s workforce make a difference?

Regardless of the situation, human resources professionals understand the importance of employee retention and are consistently considering ways to make their offerings, benefits and perks better to stay competitive and attractive to their employees and future hires. Offering things like free lunch, tuition reimbursement, bonuses/incentives, training and development or flexible work schedule have all been things companies incorporated into their offerings, but what happens if that’s not enough?

All of these things can cater to different employees’ needs, but truth be told, employers can’t always offer everything that matters to employees. As we discuss the importance of work/life balance, employees are consistently encouraged to take their vacation time but with a capped amount of paid time off, many employees have actually taken less time off despite having it. This could be due to various reasons, ranging from: stress from getting behind in work and/or coming back to a large workload; determining what’s worth taking time off for; or worries something important will come up after all paid time off (PTO) has been used. I know I’ve even been guilty of saving vacation time only to reach the end of the year and realize I have a ton of days left that will be lost. So what can employers do? Remove the limit.

In my career, I’ve come across many companies that have removed the limitations of PTO. Some of the most interesting concepts I’ve come across are as follows:

  • Breaks for learning: A little over a year ago, I came across a few technology companies that offered their employees several weeks off a year for learning. I thought this was brilliant and felt the employer most likely would progress because employees are bringing back outside learning and applying to their work. Employees are given the freedom to learn about the things that truly inspire and interest them without the stress of having to take time off to do it. And the employer benefits because these new insights can help the organization progress in a way they wouldn’t have otherwise.
  • Sabbaticals: A company I interviewed with about 3 years ago offered month long sabbaticals for every three years of employment. Throughout my career, I’ve had many coworkers quit their jobs to take time off to travel, find their calling or soul search. Perhaps this is more common in younger generations before they have the responsibility of taking care of children, pets and mortgages, but with the influx of generation Y coming into the workforce, it’s something employers need to be prepared for more and more. Rather than lose employees due to their wanderlust or desire to get involved in personal projects, employers offer these sabbaticals to allow them to do the things they want to do without losing their key employees. Pair this with good workforce planning, and employers would be likely to incur less costs than if an employee quit.
  • Unlimited vacation time: Another company I’ve interviewed with also offered unlimited vacation time. I asked them how this affected productivity if employees took time off constantly but learned that it didn’t make much of a difference as if they were capped. The reason was because this structure led to accountability and reward. Employees are able to take unlimited time off if they finished projects and completed work on time. This offered them a little more flexibility in their schedules to get their work done and the reward for finishing projects early or on time was something that kept the team motivated.

Are these options feasible for every employer? Of course not. But in the pursuit to find retention initiatives, this should be considered. Employees can’t get everything they want out of life from their employer and may occasionally come to a crossroad between work and personal desires. Employers offering better PTO benefits might help mediate a person’s individual work/life balance needs.

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The Importance of Accurate Interview Notes

Interviews have evolved. No longer do people go through one or two face-to-face interviews before landing a job. The interview process has become more complex, with variations of interview options and multiple people involved in the process. With that in mind, it’s not impossible for candidate information and responses to get lost in translation. Could interviewers create issues by filling in the blanks while writing up their interview notes?

Recently, I’ve been thrown back into the trenches of recruiting. Although my current job deals with strategy, it’s amazing to see how much recruiting has progressed since the time I’ve been directly involved in it and it’s great to remember all the little things that go into the recruiting and interviewing process, from sourcing, to outreach, interviewing and submittals. In the current project I’m involved in, we’re even utilizing the live video interviewing technology. And as always, HR compliance is definitely stressed through this process.

As I’ve been going through the interviews and getting back into the swing of things, I recall the importance of keeping interviews conversational. Rather than interrogative, it’s important to cover the questions on the interview screener and even more important to ask follow up questions throughout the process.

But why are follow up questions important?

As the candidate is moved throughout the process, many people will come in contact with them. From recruiters, hiring managers, department heads, and so on, many people will be interviewing them on different things. And, as such, many people will rely on the previous interviewer’s notes to get a background story prior to interviewing them. Certain questions need to be documented and a detailed synopsis should be written up and passed on to the next interviewer. But what happens if responses get misconstrued?

Communication is fascinating and many different people can perceive the same information in different ways. Additionally, people’s minds can connected points A to B with little information. But, how things are understood (or misunderstood) and people’s ability to fill in the blanks can affect the end result of what the candidate really meant. This can skew information and potentially disqualify a candidate from progressing when they were actually a great fit.

So recruiters, don’t be afraid to ask follow up questions. Don’t even be afraid to touch base with a candidate after an interview for further clarification. It’s better to cover your bases than miss out on a great hire.

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Simple Steps to Boost Your Employer Brand

 

 

Love Your Job

As employment branding continues to be a trend in talent acquisition, more organizations are starting to see the positive effects of this, while others are sensing competitive pressures by not having one. As more job seekers become advised about performing their due diligence and researching a company before applying or interviewing, companies need to take stock of what a seeker would see if they did a basic search of the organization. Will the company have a robust presence on social media and enticing career pages, or will their social media pages seem abandoned and will the career page fall flat?

Of course, there are plenty of companies who have an amazing brand, but some of them also have a person or team of people dedicated to managing it. But, what about the companies that don’t have the resources or budget to hire a full time employee or consultant? Do they miss out on the chance of showcasing their culture just because they don’t have the means to do it? The answer is no.

There are plenty of simple things that companies can do to build some traction on their brand, and it doesn’t require a full time person to manage it. It’s simply about optimizing on the things occurring at your organization day in and day out and repurposing it for branding. The person contributing to this effort doesn’t need to be a marketing guru or recruiting genius, but someone who understands the fundamentals of both and who has a little extra time in their work week to keep initiatives consistent.

Below are a few easy things to boost your brand:

  • Social platforms: There’s no denying how useful social media can be when it comes to getting your company’s name out there. Some of the best brands even have dedicated profiles for their jobs or specific job roles. Of course, managing a bunch of profiles can be a huge undertaking. In this case, simply using your established company profiles to include employment branding can be perfect. Ensure you’re regularly scheduling out jobs, events and things showcasing your culture. All it takes is a few minutes a week to schedule out consistent messages through tools like Hootsuite. Just make sure whoever’s managing the profiles also remembers to check and respond to messages in a timely manner.
  • “A Day in the Life” campaigns: When candidates research your company, they’re trying to get the most accurate picture of what it’s like to work there. Including little blogs, short videos or employee Q&A sessions can give them exactly what they’re looking for. Take time to connect with internal recruitment and find out what hot jobs they’re recruiting for and then connect with those currently in the position. Taking time to interview them or get some candid feedback about the aspects of their jobs, why they like it and any interesting facts can help you build that content easily. Keep it authentic—include the good and the mundane aspects. That can allow candidates to get a realistic preview of the job.
  • Employee testimonials: Employee testimonials are considered heavily by candidates, so be sure to consider these in your branding efforts. Creating a Glassdoor campaign to get consistent (and candid) reviews is one suggestion. Also, including employee spotlight features on social media or your career pages can be another simple way to boost the brand. Get a quote or two about why they like working at the company or in the specific job.
  • Sharing events: Your company participates in several events a year and this can be a great way to showcase your culture and happenings. From pot lucks, birthdays, “wins”, conferences, holiday events, social responsibilities and just general good times, this can be opportune for getting visual content. Snap a picture or take short videos. Make sure they’re edited and post away on social media, eblasts or the career sites.
  • Optimizing career pages: I have come across career pages that are so boring, it actually turned me off from the company. Even if they were a reputable company with good opportunities, a bad career page can have adverse effects. This is the time you can hype up a candidate and it’s the homestretch before whether they apply to a job or not. Even if you don’t build out multiple pages to highlight specific things like benefits/perks, corporate social responsibility, and so on, it’s still an opportunity to build out the content on one. What differentiates your company? What can you offer your employees? Why should someone want to work for you? Keep these questions in mind when including key information. Also be sure to include the content you’ve been creating for the branding initiatives, and if possible, feeds to your social sites.

Building a brand doesn’t have to be as involved or as intimidating as some companies might think. It’s just a matter of staying timely, consistent and well-rounded. Dedicating some time to this regularly will build up your content quickly.

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Market Research Boosts Recruitment Strategy

market research analysts image

Market research is an essential step in the talent acquisition process and, surprisingly, is a step that may be inadequately implemented or missed all together. During my time in recruiting and sourcing roles, I learned how helpful market research was when starting the initial search for candidates. It’s helpful when identifying current supply and demand, challenges and opportunities. It gave me a solid starting point when pipelining candidates, making my search more efficient and effective. It’s also helped me reposition the position to be competitive.

Here are a few simple things you should review while initially performing market research:

  • Supply and demand reports: pulling these reports can provide some great insight into the talent market. Understanding how many candidates are available in comparison to posted jobs will allow a recruiter to see what they’re up against. Also, understanding average compensation, popular job titles and typical candidate profiles can allow a recruiter to reposition the verbiage if needed to ensure their job postings are more visible.
  • Competitor intelligence: in some cases, the supply and demand reports will also show top job posters in the market. This can make it easy for recruiters to see organizations that are aggressively recruiting for the same types of candidates. In researching these companies, recruiters can develop their outreach and steer conversations with candidates in a way that can highlight positives of the job and company, creating a competitive twist.
  • Pipelining: not all markets and job roles are the same, so it’s important for a recruiter to research the most popular resources to find candidates before investing in these channels. Investigate job boards, social media, career fairs, and so on to see the best places to post your job and source for talent.
  • Partnerships: building relevant partnerships in the talent market can be a great way for you to get your job in front of the right people and allow for opportunities to network with candidates. Research relevant professional organizations, universities/colleges/technical schools, veteran assistance programs, chamber of commerce associations, professional meet ups, and so on to really get a feel for these opportunities.

Although these are four simple suggestions to initially pull market research, it’s surprising how helpful this information can be. It’s allowed my job postings and networking to become more visible, thus allowing for more traffic. It was especially helpful during times I was a virtual recruiter and couldn’t physically do these things. It’s helped me get in front of relevant candidates and identify different ways to position my postings and conversations to ensure my jobs were competitive in the market. Do yourself a favor next time you get a new requisition and perform some of the steps above. I’d love to hear how it impacts your success rate.

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Why Sourcers are Crucial for Talent Acquisition

An American judge must decide who is right between Sir Arthur Conan Doyle's estate and a Sherlock Holmes expert

When I first heard of sourcers, I’ll be honest, I had no idea what their purpose was. The job duties seemed similar to a recruiter and I couldn’t discern the need to divide the role into two. It wasn’t until I had the opportunity to work as a sourcer that I learned how essential they are to the talent acquisition process. After being in the industry for years, I was actually surprised more companies hadn’t used these individuals sooner. Sourcers really make an impressive impact.

Below are some top duties I performed as a sourcer. I truly believe these things are what made the recruitment process more successful than any recruitment role I had been involved in the past:

  • Support for recruiters and deep mining of candidates: Recruiters can be bombarded with a lot of tasks that take away from their ability to seek out top candidates. These tasks range from coordinating/communicating with hiring managers, managing ATS, administrative duties and so on. Although these things are essential to keep the process flowing, it prevents them from taking the necessary time to find passive candidates, post jobs in unique places, build relationships with distinct professional organizations and so on. Sourcers aren’t bogged down with all the irrelevant duties and can focus on mining for talent, which increases talent pipelines and creates better opportunities for quality candidates.
  • Market research: Just as stated before, time can be limited for recruiters. Sourcers have the ability to not only mine for talent but also to perform deep research on the talent markets. They can determine the supply vs. demand, competitor intelligence, best places to find talent and more. Having this market research can help companies reposition their strategies to be more attractive and proactive.
  • Employment branding: Of course posting to job boards is important for getting candidate applications, but sometimes recruiters are only able to have enough time to do just that. Sourcers can get creative with the job postings. For example, when I was sourcing for software developers in San Francisco, I took the time to craft postings for jobs, social media, and tech specific groups (i.e. GitHub). I would highlight interesting things about the company, teams, products and what not. It made the opportunity more “three dimensional” and helped it stand out from the typical noise.
  • Initial screening: Time is precious and we can only screen so many candidates. Unfortunately, automatically screening out candidates before speaking to them can cause companies to miss out on hidden gems. Sourcers can provide a better candidate experience by performing initial screening processes, allowing candidates to have a chance to speak to a human and not feel like their resume went into a black hole.

Although the listed tasks above might seem very basic, it really is surprising how much it can help the talent acquisition strategy. As a sourcer in the past, I believed I made a difference in the process by finding quality candidates, unique candidate referral sources, creative ways to promote the brand and jobs. I also felt like the added support to recruiters helped cut down time-to-fill, which is always a huge bonus.

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LinkedIn Mistakes Job Seekers Make

LinkedIn Mistakes

As an active or passive job seeker, the job market can be a bit tricky. Even more so, job seeking can seem intimidating when a seeker is constantly reminded of all the things they need to do in order to stand out to a recruiter. One of the popular tools job seekers and recruiters now utilize is LinkedIn. Although this has been used for several years now, seekers who are new to the platform or haven’t used it often enough may not know the ins and outs of this social media platform, including the expected etiquette. As a recruiter, I’ve seen the painful misuse of this site which may or may not have cost candidates a job opportunity.

Yes, LinkedIn is a social media platform. Yes, it’s used to build networks and communicate. However, LinkedIn is NOT a lot of things. For example:

  • LinkedIn is not Match.com: this is by far the worst offense myself and other recruiters have experienced. LinkedIn is a site for professionals to network and shouldn’t be utilized as a primary source to find an intimate relationship or hook up. More importantly, these intentions (either sweet or inappropriately worded) should not be the first form of communication to a new connection. If you are a job seeker at a job fair, would you approach a recruiter at their booth/table and say the same things? No.
  • LinkedIn is not Facebook: LinkedIn is a fantastic way to share news, industry-related content or even promote your own content to build a personal brand. Plenty of professionals have used this well and I’ve found it to be a great source of information. However, there are a few people out there who use the “update status” section as a way to post useless information. Honestly, there are plenty of people who misuse the same feature on Facebook, but at least that site is a bit more casual in comparison to LinkedIn. If you’re a job seeker trying to get your name out there, do you think irrelevant or inappropriate posts are going to help you show prospective employers your worth?
  • LinkedIn is not Instagram: Of course, some professions are much more creative than others and LinkedIn can definitely be used to promote these portfolios. However, if you are in this type of profession or even if you’re not, there should be a limit to what you post. Much like the inappropriate dating emails or irrelevant status updates, images shared on LinkedIn should be reflective of how you’d want to present yourself to a recruiter or hiring manager. Nix the awkward selfies as your profile pictures. Try to avoid “oversharing” by posting pictures unrelated to what should be shared to your network.
  • LinkedIn is not Twitter: Twitter is a great way microblog, self-promote, network and just post a quick update. It’s not uncommon for people to post several times a day and with Twitter chats being a great way to virtually network, it’s not uncommon for people to post several times an hour. However, this elevated amount of posting should be kept exclusively to Twitter. LinkedIn’s newsfeed is already bombarded with an obscene amount of content. Limit your LinkedIn postings to a reasonable amount on a daily basis or weekly basis. You don’t want to annoy people with your over-posting to the point where they end up hiding your updates. This could seriously work against you if you ever do post any updates you want seen.

Of course, no one is perfect and there’s no perfect way to be a LinkedIn member. Even I’ve been an offender of some of these situations. Some people might like what you share, while others won’t. Some posts might work for certain professions while others don’t. The important thing is to do your homework, understand how this platform works and really research your “audience”. And always err on the side of caution. If you think your postings can work against you in your job hunt, then reconsider before you post.

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