Stop Being a Social Media News Feed

Recently, a friend and I were discussing some tactics to use for networking and job hunting on social media. She had informed me that she had reposted/retweeted other people’s posts and links but still was not having much luck trying to grab their attention. Although that method could potentially generate some networking and job leads, that is simply not enough. By only doing this, you are simply contributing to a news feed but no one really will know who you are or determine what you’re looking for. In order to build relationships, you need to be more interactive.

Many people have the intention to do this but don’t know where to start. Engaging in conversation with connections or strangers really isn’t as hard or terrifying as some might believe it to be. Here are some ways you can humanize your social media brand rather than act as a news feed:

  • Go beyond reposts/retweets and actually respond: nothing is wrong with reposting or retweeting someone’s update or link but you need to take the extra step and respond to their post. Even if it’s something as simple as a one-liner or follow up question, this can help start a conversation either with the poster or others viewing it.
  • Consider thought leadership: creating a well-constructed, thought provoking question is always a great way to promote thought leadership among your social media community. Research hot topics in the industry you’re interested in and post something on your networks to get people talking.
  • Discussions/Chats: Twitter chats and Linkedin discussions are always a great way to easily converse with other people, with no pressure! These discussion groups and chats usually focus on a specific topic (so be sure to join in on one relevant to what you’re targeting). It will allow you to gain contacts, discover resources, learn, and build relationships.
  • Simply reach out: you don’t always need to wait for an excuse to communicate with people- just simply reach out to them. Say hello to them, ask them about their background/work, or start with small talk. After all, these things work in person so they should also work virtually.

I’m so glad that I started utilizing these options. Since doing so, I’ve engaged in so many inspiring conversations. I was surprised to see how responsive people were and how open they were to talking. Many of my contacts have developed online and have moved on to phone or face to face relationships. I’ve gained so much from humanizing my social media feeds and have met some really smart and supportive people. They have helped me find work, build partnerships, learn, and expose me to new things. Try these things out and see how much you can gain.

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Early Careerists: Are You Utilizing Linkedin Effectively?

Recently, a colleague of mine had mentioned that she spoke at the college where she had graduated from. She taught current students and soon-to-be graduates about the professional social media networking website, Linkedin. Some of the students informed her that adults or professors had advised them against using social media when it comes to landing internships and jobs. Other students weren’t really sure how a website like this would help them. Being that she is a talent acquisition specialist, she made sure she properly educated the students on why it is crucial for them to not only use this site regularly, but also to keep it updated and accurate.

As a student or early careerist (or anyone, really), here are some important things about using Linkedin:

  • Keep your resume updated and accurate: Recruiters aggressively use this site as a tool to search for candidates to fill their job and internship opportunities. Make sure you update your profile regularly to have the most recent experience and education present.
  • Make yourself searchable: if you’re in the market for work or looking for opportunities to gain experience, update your resume to be as visible as you feel comfortable. Additionally, research appropriate hot keywords that are relevant to your experience and education. Place these in your experience, summary, and skills section.
  • Respond in a timely manner: if you have a smartphone, make sure you download the app or have your emails forwarded to your phone. Since the recession, it seems like there are a ton of candidates available for limited positions, therefore, it’s important to respond ASAP to ensure you can secure a potential position before another candidate does.
  • Network: join in groups, participate in discussions, connect with individuals, and respond to emails. Linkedin is a great way to connect with people in the industry who can teach you about companies or roles you’d be great for. Additionally, individuals posting thought leadership questions in groups and links to great articles can make it be a great resource and learning tool.

I strongly agree with my colleague when it comes to this. I am also in a talent acquisition role and I currently rely on this site heavily when it comes to finding candidates to fit job openings that need to be filled immediately. I appreciate individuals that have detailed profiles because it helps me search for them and I appreciate those who respond to me in a timely manner. I also love it when candidates personally try to reach out to me to let me know that their interested in a job I have posted. These are the people who end up getting hired quicker because they made themselves available, present, responsive, and searchable.

Additional Links:

Are You Searchable?

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