Recruiters: Pick Up the Phone

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A few weeks ago, I wrote a blog post covering some of my findings during an independent research project regarding recruitment shortcomings. Mainly, my discoveries covered a multitude of faux pas regarding initial resume screening and outreach. Some situations were commonly found within the industry, while others were inexcusable. Mostly, though, it seemed to boil down to the fact that these issues could be attributed to poor training and/or unrealistic and irrelevant goals and metrics. Unfortunately, these issues continue on to other areas of the recruitment process, creating new opportunities for poor candidate experience. Let me tell you about the latest blunder I’ve come across…

They tell you that you should always be passively looking for new career opportunities, no matter how loyal and happy you are at your job. You never know what could happen, such as: layoffs; a new manager who is a bad fit; lack of job growth and/or salary growth; relocation; unethical situations from leadership; and so on. There are plenty of reasons why a person should always be building relationships with potential employers. With the recruitment process being somewhat longer than in years past, it’s best to get a head start in case you suddenly find yourself in a less-than-desirable situation with your current employer.

With that being said, I decided to investigate my new stomping ground of Boston and passively see what was out there. Moving from South Carolina up to this city, I was sure that there’d be plenty of opportunities for HR and talent acquisition at desirable companies. Plus, I already had my resume out there for the resume research project and had received plenty of calls and emails from recruiters. Why not actually speak to a few… or should I say TRY to speak to?

Here’s a recent situation that had me shaking my head and really question companies’ approach to talent acquisition. Recently, I was sought out for an HR coordinator role at a Fortune 100 global company. I was intrigued to see what it was all about, being that the company had a well-known consumer brand and is huge. After getting an email from the recruiter requesting some more information about my background, I decided to take a peek at their Glassdoor page. It had no branding and had some fairly low ratings. Normally, that would be a red flag for me but I decided to feel it out instead to really see if it was that bad or if it was just because a specific business unit or location drove down the ratings.

I emailed the recruiter back with the details they were asking for. It was pretty standard and I assumed that I would either never hear from them again, would get a phone call to set up a phone screen or would receive a generic rejection email. I was surprised to get an email back from the recruiter in less than 12 hours requesting more information again, however, this time it was 10 specific questions. As I reviewed the questions, I realized they would have been typical questions you would ask a candidate in a phone screen. I thought it was odd but I complied anyway just to see where it was going. After submitting my answers, I then received a new email asking to meet with him and the HR Director for a 3 hour interview on-site by the end of the week.

It is a candidate’s dream to have such quick turnaround and responsiveness from a recruiter. But, for that quick turn around and for a request for such a formal interview without even being screened seemed sketchy. I did research on the recruiter to double-check that it wasn’t a scam or that it wasn’t a third-party agency. I found that the recruiter was in fact an in-house senior talent acquisition manager for the company. I also verified that the name of the director was correct. My mind was reeling at the fact that the talent acquisition department of a well-known company would be that archaic. Not once did I receive a single phone call from anyone at this company, even if it was to simply schedule the on-site interview. There was no personal interaction whatsoever and I was unappreciative that they didn’t take the time to at least phone screen me. The reason being is that the phone screen isn’t just for a company to feel out a candidate, but it’s also an opportunity for a candidate to feel out the company. Maybe the position wasn’t a right fit, maybe the salary was too low or maybe the culture was not aligned with what I was looking for.

The next thing that bugged me was the fact that I didn’t have an opportunity to ask them anything about the role or company, but they knew plenty about me, especially the fact that I’m working full-time. Why would I waste 3 hours (not including travel time) to meet with a company that I knew nothing about? For all I know, I could have gone to an interview to find out this position was not at all what I was looking for. Do companies actually think passive candidates (especially employed ones) have time to waste by blindly walking into a time-consuming interview? Needless to say, I passed on the opportunity. For someone who is involved in HR and talent acquisition, I could easily tell that these processes seemed to be stuck in the past and there would be no way I could work at a company that wasn’t progressive, especially with things like candidate experience and recruitment in general. I understand that technology is changing the way people communicate, but I just found the lack of personal communication to be unacceptable.

Maybe the position was a great one and would have offered a competitive salary for the new increased cost of living I’m experiencing. Maybe the company actually was progressive and the HR and TA departments would have offered me the best career development experience I’ve ever had. I’ll never know, though, because the recruiter never took the time to pick up the phone to establish that relationship with me and I’m sure that I’m not the only one who’s experienced this before. Unfortunately, companies who don’t train their recruiters to provide a better candidate experience will be missing out on amazing talent, both active and passive. It’s sad to know that during my research I have only experienced a couple positive and impressive interactions. It really makes me wonder what happened to the recruiting profession.

Poor training doesn’t stop at initial outreach. Companies need to focus on a well-rounded training program that teaches their teams to provide a seamless and positive candidate experience from initial resume screening all the way to onboarding. That’s the ticket to building a strong pipeline of engaged talent that will eventually convert into engaged new hires.

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Market Research Boosts Recruitment Strategy

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Market research is an essential step in the talent acquisition process and, surprisingly, is a step that may be inadequately implemented or missed all together. During my time in recruiting and sourcing roles, I learned how helpful market research was when starting the initial search for candidates. It’s helpful when identifying current supply and demand, challenges and opportunities. It gave me a solid starting point when pipelining candidates, making my search more efficient and effective. It’s also helped me reposition the position to be competitive.

Here are a few simple things you should review while initially performing market research:

  • Supply and demand reports: pulling these reports can provide some great insight into the talent market. Understanding how many candidates are available in comparison to posted jobs will allow a recruiter to see what they’re up against. Also, understanding average compensation, popular job titles and typical candidate profiles can allow a recruiter to reposition the verbiage if needed to ensure their job postings are more visible.
  • Competitor intelligence: in some cases, the supply and demand reports will also show top job posters in the market. This can make it easy for recruiters to see organizations that are aggressively recruiting for the same types of candidates. In researching these companies, recruiters can develop their outreach and steer conversations with candidates in a way that can highlight positives of the job and company, creating a competitive twist.
  • Pipelining: not all markets and job roles are the same, so it’s important for a recruiter to research the most popular resources to find candidates before investing in these channels. Investigate job boards, social media, career fairs, and so on to see the best places to post your job and source for talent.
  • Partnerships: building relevant partnerships in the talent market can be a great way for you to get your job in front of the right people and allow for opportunities to network with candidates. Research relevant professional organizations, universities/colleges/technical schools, veteran assistance programs, chamber of commerce associations, professional meet ups, and so on to really get a feel for these opportunities.

Although these are four simple suggestions to initially pull market research, it’s surprising how helpful this information can be. It’s allowed my job postings and networking to become more visible, thus allowing for more traffic. It was especially helpful during times I was a virtual recruiter and couldn’t physically do these things. It’s helped me get in front of relevant candidates and identify different ways to position my postings and conversations to ensure my jobs were competitive in the market. Do yourself a favor next time you get a new requisition and perform some of the steps above. I’d love to hear how it impacts your success rate.

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Recruiter Spam and Other Recruitment Fails

someecards.com - Thanks so much for calling to tell me about this exciting opportunity! I'll just file it under

Throughout my career, I’ve been a sourcer and recruiter for various industries and positions. I’ve learned what works for each industry, new tricks and new tools to make the most out of recruitment initiatives. I attempted to perfect the process but even I’ve slipped up a few times and have made the faux pas that many recruiters make at some point in their careers.

Although I was deeply involved in recruitment and interviewing, it’s been a while since I’ve been a job seeker so the opportunity to help friends during their hunt has helped me gain perspective of what it’s like to be on the other side of the recruitment process.  Seeing the job hunting process in motion has brought to light the many things job seekers face that contributes to a poor candidate experience.

The most common recruitment mistakes I’ve seen:

  • Recruiter spam: One of my friends who is a software development is constantly blasted with emails from contracting agencies, third-party vendors and the like. All of the messages are impersonal, don’t seem to match his experience except for a couple of keywords and require him to apply to their jobs. This basically takes recruitment to the laziest form by requiring the candidate to put in the work before physically having a conversation, especially since the recruiter was the one who reached out to the candidate first! Also, it’s noticeably a template. He’s gotten to the point where he automatically deletes the emails without even looking at them, rendering this recruitment process useless.
  • Lack of candidate profile competency: Similar to the recruiter spam issue, I’ve had another friend deal with recruiters reaching out to her about jobs that aren’t even remotely relevant. Of course, we all experience companies reaching out to us about its sales jobs if we post our resumes on the job boards. But in this instance, it’s even worse. She connected with a recruiter via LinkedIn and the recruiter seemed to quickly respond that he wanted to speak to her about positions at the company. She decided to apply to their graphic artist position just to be in the ATS by the time the phone screen was set up. A week later, she finally got to the phone screen stage in which the recruiter spoke to her about their account executive positions. Not only was my friend annoyed by the fact that her resume had NOTHING to do with sales, but also by the fact that the recruiter didn’t check their own systems to see which jobs she applied to. This was enough to turn her off from the company completely and she decided to opt out of the interview process.
  • Poor communication and updates: As a recruiter, I completely understand how hard it is to move the process along. Sometimes other people drag their feet. Sometimes it’s impossible to get updates from hiring managers in a timely manner. Sometimes the job has been put on hold and that news hadn’t trickled down to you yet. Things happen but it’s no excuse not to be respectful to your candidates, especially if they reach out to you about updates. Even if you have no update, it only takes a few minutes to respond back to tell them as much. So many people have become disengaged due to the lack of communication that candidates actually pulled themselves out of the process and recruiters lost out on great talent.
  • Broken processes: In another example, a friend recently had a phone screen with a company that reached out to him about one of their positions. It turned out this position was more senior-level but the candidate was more of a fit for junior-level. The recruiter informed him that there were entry-level positions within the organization but he didn’t currently handle them. After they got off the phone, the recruiter emailed him the name of the recruiter handling those entry-level positions but made no effort of passing along his resume to one of his own coworkers. Perhaps he wasn’t recruiting for the position, but the company should all be on the same page when it comes to filling their jobs. For example, if I couldn’t use a candidate but thought another recruiter could, I would instantly pass it along even if I wasn’t 100% sure if it was a fit.

Now don’t get me wrong, I’m not writing this to bash recruiters. That would completely go against the industry I love dearly. I’m writing this to bring awareness of things recruiters may be doing wrong and even pinpoint my own mistakes as I progressed in the industry. As a recruiter, it’s important to realize these things and make adjustments so you can create a better candidate experience. As a candidate, I understand how frustrating these situations may be. Some of them might have been caused by poor training, poor business processes or maybe a recruiter is just new to the industry.  Be patient but also know your limits and know when it’s time for you to walk away from a bad experience.

Taking Social Media Recruitment to the Next Level

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For years we’ve been hearing about utilizing social media for recruitment. Over time, this developed beyond sites like LinkedIn and has now spilled over to Facebook, Twitter, Google+, and Open Source. But are you still missing out on available talent?

With more candidates finding ways to creatively share their personal brands, it might be wise to start tapping into other social media sites like Instagram and Vine. Not sure where to start? Check out a blog I wrote on SourceCon last month.

“Let’s Get Visual: Attracting and Sourcing Candidates Using Instagram and Vine.” Click here to read the original blog post on SourceCon.

Marketing and the Recruitment Professional

Don't jump bus advertisement

I remember when I first started learning about talent acquisition and recruitment. It seemed like the role focused more on keyword searches to find a bunch of resumes on job boards. Once a large stack of resumes was acquired, I then spent time interviewing individuals for jobs. If a job wasn’t open, I performed discovery calls to proactively build talent pools in the event that a new position opened up. Search, review, interview, document, and repeat. After a few months of going through this cycle, I felt turned off by the systematic approach. I thought this function was supposed to be about communication and genuine human interaction, not a robotic process. I bowed out from the recruitment role and eventually came back a couple years later to discover that it had morphed into something bigger and better.

When I originally decided to pursue a degree and career in human resources, I never dreamed that marketing skills would be imperative to have. When I returned back to the recruitment field, I soon learned that the role had taken on a new form and the successful recruiters were the one who blended talent acquisition skills with marketing. No longer did recruiters source the job boards for hours on end. Instead, they had structured their day to have equal time for sourcing/recruiting, interviewing, and now, marketing. After I got a sense of what people were doing, I dove right in and created a marketing strategy of my own.

  • I said farewell to posting and praying: Instead of posting job openings and waiting for people to apply, I became more proactive. How was I going to share this with people? More importantly, how was I going to make this engaging? My job promotions had started off as a link to the job with the title and location. Soon, I developed it into mini-marketing campaigns. These campaigns offered details that job seekers really cared about: company culture; things happening in the company; details about the office environment; details about the people they’d work with; and more insight to the projects or things they’d impact if they took the job.
  • I went to the places that allowed resumes to come to life: If you guessed social media, you’d be partially correct. Although social media sites like LinkedIn, Facebook, and Twitter have been great, there is so much more out there. I started researching candidates and found blogs, portfolios, interest groups, other specialized social sites, and more. This helped me see more of what they had to offer than what their resume initially stated. It took their resume and made them into a 3D version of a candidate. I loved it.
  • I nixed the template messages: When I receive a message that seems even remotely “spammy”, I typically delete it before I even read it. How do you think candidates feel when it’s obvious that they’re just another person on a list for recruiter spam? I took this into serious consideration and decided to spend more time on message customization. After I researched the candidate thoroughly through social sites, read more about what they like, or learned about what opportunities they were looking for, I got cracking on some message creations. I let them know why I was contacting them and what individual characteristics stood out to me. Additionally, I’d include specifics about the opportunity based on what the candidate seemed to be interested in. Does it take extra time and effort to do this? Sure, but the response rate increased because of it.

Of course, there are plenty of other things that a recruiter can do to blend marketing skills into their recruitment strategy but these were some of the first ones I eased into once I got back in the game. It was nice to start seeing a candidate as an individual, talented person rather than a keyword search result. It was also amazing to see how people responded to my creativity. In a sense, it felt honest because I was spending more time connecting opportunity with the right people and vice versa. If you’re in talent acquisition/recruitment and you haven’t tested these skills out yet, I highly recommend it.

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Showing Your Candidates That They Matter

Recently, I was having a discussion about the importance of the candidate experience with a friend. She’s a job seeker and was expressing her stress and frustration when it came to customize every single cover letter, resume, and letter of interest. It’s time consuming and exhausting. In the end, she sometimes only receives a generic e-mail back stating that her resume was received or that the company was going to “pursue other candidates that more closely fit their needs.” And just like that, it was all the interaction she got. Cold, human-less, and impersonal. We make candidates jump through all these hoops, but why aren’t recruiters held to the same standards? Recently, I came across an article on CoderWall and it really got me thinking about the messages we send to candidates.

The article on CoderWall discussed the issues with recruiting tech talent. I’m currently recruiting for tech talent and I know that it’s definitely not easy. This talent is in demand and more often than not, they get to pick and choose their opportunities. But regardless of this industry, the statements made in the article can ring true for any industry. With options like LinkedIn messages, e-mail templates, and automated messages, recruiters are able to increase the amount of people they contact in less time. But just because we have these tools doesn’t mean we should get lazy or abuse them, right?

Stacy Donovan Zapar also wrote a recent blog about spammy messages to candidates, which just continues to show that candidates are sick of our lack of personalization. How can we expect candidates to respect us or even be interested in talking to us when it seems like we didn’t invested a couple minutes to read about their personal experiences? We make them customize their messages to show us how they would fit in our job opening but shouldn’t we be doing the same?

Have I been guilty of shooting out generic messages to candidates in the past? Unfortunately, yes. And I realized that it’s no way to build a relationship. I’m not saying that templates are a bad thing. It could make it easier to include the job details you don’t want to have to rewrite over and over again. But it’s important to leave a section of your message open for editing based on each individual. Read their profiles, research their blogs/portfolios, check out their skill sections, and so on.  When you message them, include the things you researched. Maybe even ask them how they apply that to their current job or side project. There are plenty of ways to uniquely humanize your messages for each individual candidate.

I know that I’m instantly impressed by candidates who take the time to customize their letters of interest or cover letters for a job opening I have. I appreciate what they did and it makes me want to talk to them because they seem like they care. I’m sure that candidates feel the same about our messages to them. So let’s raise the bar and show these candidates why they matter to us.

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Are You Making the Most of Your College Years?

After listening to the #InternPro radio show the other evening, I couldn’t help but wonder if there were any college students taking notes. During this show, different Talent Acquisition Specialist and University Recruiters were able to provide some wonderful details in regard to internship and entry-level recruitment. Some of the tips and information were slightly surprising but honestly made sense. Being that I currently recruit for entry-level positions, I could confirm that I run into these issues regularly. More often than not, I hope that college students are taking the time to research the job markets that they will be entering soon. Also, I hope they are able to determine the things they need to do to make themselves an attractive candidate upon graduation.

It’s time to get real about your professional future:

  • College degrees are not enough: in some specialized instances, it may be. However, the college degree has become so common that it does not make a candidate special anymore. Think of it as if it were the high school diploma a few years back- a large amount of people have it. You need to be strategic and determine the best way to build soft skills, in and out of school.
  • Even entry level positions want some sort of experience: maybe your GPA is looking mighty fine but do you have any real world experience? It doesn’t necessarily have to be job related (even though that would be ideal), but recruiters are looking to see if you took initiative to build skills during college.
  • Don’t think you don’t have time: I get it, college class loads can be daunting to the point where you don’t believe that you have time to take on anything else. Maybe that’s true but getting a job isn’t the only way you can gain attractive experience. Join clubs, networking events, fraternities/sororities, volunteer, or intern. This can not only help you build skills but it could potentially help you network with people who will aid in your job search down the line.
  • Stop templating your resume format: I know that writing resumes from scratch is tough but using common key words and formatting will not do you any favors. Don’t use the common words to describe yourself on your resume, or if you do, make sure you have something to show so you can back it up (such as a portfolio).
  • Put your social media skills to good use: we all know how you’re an expert at social media but casually socializing on it isn’t its only function. Take time to build social media profiles that are professional and use it to build your personal brand. This can help you gain momentum before you’re ready to start your job search.
  • Don’t wait until the last minute: getting a job is really hard. It is time consuming, the interview process can be long, and you need to be strategic. Don’t wait until 2 weeks before graduation to look for job. Job searches can sometimes take several months (unfortunately, that seems to be more common than not these days), so make sure you start early so you aren’t left scrambling around graduation time.
  • Do your research: no one likes a job hopper and most candidates fall into that category because they are unhappy with the employer that they selected. To avoid making a bad choice or to avoid getting into a job-hopper scenario, make sure you take the time to research companies, their cultures, and so on. This can help you find out if it’s a good option and fit for you.

College is apparently some of the best years of your life but don’t let your fun and socializing stop you from keeping your eye on the prize. You need to make sure that everything you do during those years are going to help you when you are ready to enter in the workforce, so keep these tips in mind.

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Job Seeker: Don’t Rule Out a Phone Interview

The interview process has evolved over the last few years. I recall interview processes only being an interview or two before the company made a decision on whether or not they wanted to hire you. With the changes in the economy and workforce, recruiters are now overwhelmed with a large amount of candidates applying to their job openings and do not have enough time to interview them in that capacity anymore. Therefore, the interview processes have changed into a series of steps, with phone interviews typically being the first one.

Being in talent acquisition myself, I spend most of my week setting up initial phone interviews to determine if the candidates are: interested in the job; interested in the company; and meet the basic requirements. I’ve been a job seeker before and, trust me, it’s a full time job in itself. Surprisingly, I’ve come across plenty of candidates that have decided against doing a phone interview because they were either in the interview process with another company or holding out for a company to reach out to them about their application. In those situations, I can’t help but shake my head. As a job seeker, you should be exploring as many relevant opportunities as you possibly can, especially if it doesn’t require too much time out of your day. You never know what can happen during your job search (or what WON’T happen), so it’s best to have your feelers out as much as possible.

I’ve seen plenty of candidates who’ve waited on a company to contact them about their application just to find out a month later that they were never going to receive that call. I’ve also had candidates hold off on interviewing with other companies because they were interviewing elsewhere, only to be rejected by the company at the final interview stage. Putting off other interviewing opportunities not only wasted time, but they also ended up losing out on opportunities because other available candidates jumped all over it. As a job seeker, you not only have to be aggressive in your search, but you also need to ensure that you don’t make rash assumptions about things. For example, a phone interview isn’t going to land you a job within 20 minutes, so you still can buy time in case the other opportunity you’re waiting for comes through. Or just because the opportunity or company isn’t ideal for you doesn’t mean other opportunities that are more of a fit won’t be presented.

Phone interviews don’t require too much time or effort and can benefit you:

  • It’s quick: phone interviews typically last anywhere from 15-30 minutes and will allow you to get started with the interview process without having to dedicate a ton of time to it. This is a way for you to determine if it’s something you would want to dedicate time to.
  • It gets your name out there: this is an easy way for recruiters and companies to get to know: you; what you’re looking for; and what you’re abilities are. Even if the job opportunity isn’t right for you, you’ll at least be on their radar for something else down the line.
  • You can learn about a company or opportunities: sometimes a job description or an “about me” section on a company website doesn’t do an opportunity justice. I’ve almost ruled out companies in the past based off of these two things but was pleasantly surprised to learn that my assumptions were wrong once I spoke to the recruiter. The additional details allowed me to determine if it was a right fit or not.
  • It can help you pipeline: Like I said earlier, sometimes the timing or the opportunity isn’t right for you at the moment. However, it can help you determine if it is a company you want to look into down the line. This can be a great way to build a relationship with the company so once you do feel like the timing is right, you can easily reach out to the recruiter and get the ball rolling.
  • Recruiters like to help: Let’s say you didn’t like the opportunity that the recruiter initially reached out to you about- that doesn’t mean it’s over. Recruiters often network with each other to see what each other are working on (internally and externally). If the recruiter you spoke to knew someone who is looking for a candidate with your talent, it is very likely that they’ll pass on your resume to the other recruiter.

Before you turn down a phone interview, think about all the benefits above. A thirty minute phone call can help you be even more strategic in your job search.

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Job Seeker: Maybe Your Online Personality is Killing Your Job Leads

The other day, a few of my peers and I were discussing our social media presence and how it’s evolved over the years. One of them had mentioned that they often Google themselves to see what the search results were pulling up. Of course, being that she was a consultant, I felt that this was necessary in order for her to gain client leads. However, as I thought about this topic a little more, I realized that this can also be true for job seekers.

I’ve been in a talent acquisition and HR role for a few years now and I’ve most definitely heard some stories in my day. One of the biggest things I’ve heard from other recruiters would involve their sourcing methods for candidates. Sometimes, when recruiters are in a crunch for candidates and can’t seem to get the contact information they need to reach out to them right away, they will do a Google search. This is an alternative method to find job seeker’s contact information. Sometimes it is an effective method and sometimes it’s just scary.

Some of the most interesting things I’ve heard in regard to this from other recruiters:

  • Blatant lies about work experience: Make sure your resume and your Linkedin profile match up because recruiters most definitely cross-reference. There have been times where candidates stated they had 10 years of experience and a bachelor’s degree, only for the recruiter to discover that this wasn’t the case.
  • Incriminating photos: it always baffles me when people (especially individuals who are 18 years old or older) find it ridiculously cool to post pictures of them with some sort of drug in their possession. It’s even more baffling if they have pictures posted of them using the substance.
  • Very bad posts on social media: discriminatory comments, racism, and the like are often found on social media. Whether the person is joking or not, the recruiter may never know. All they can do is take it at face value.
  • Police blotters: don’t mark off that you have no felonies or misdemeanors on your background check if there’s potentially an article about you getting arrested on the internet. With a lot of these publications becoming available online, it’s a lot easier to come across this information than if it was only in print.

It’s hard enough to land a job as a job seeker in this economy, it’s even worse if your online presence ruins chances before you can even get to do a phone interview. Do yourself a favor and Google yourself to see what kind of information is at recruiter’s disposal and do some damage control. This could help your chances.

More links:

Check out this Infographic about Social Resumes

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Consumer Brand vs. Employer Branding

Last week seemed like it was a hot week in the social media world in regard to branding. I was involved in a few different webinars that focused on brand ambassadors. I listened to #TalentNet radio show and participated in #TChat , as well, to hear more about the different perspectives when it came to effectively branding.  I learned all about the difference of influencers and ambassadors. I also learned about the importance of adding “personality” to your brand to engage an audience while still maintaining a bit of control. But one of the most interesting things I learned  was that a good portion of companies don’t realize there is a difference between consumer brand and employer brand.

For all my HR and talent acquisition people out there: it’s important to have an employer brand in order to attract talent. Additionally, it has to be a strong and consistent brand. In today’s job seeking world, candidates EXPECT to find more information on your company’s brand in order to determine if it would be a company they would be attracted to. Job seekers don’t care about the brand you use to tell people about your products and services. It might initially give them information about your company being a potential lead for employment, but it’s not going to engage them in the way you need.

First thing’s first- learn the difference:

Consumer Branding: As the article in Chron had stated: “Consumer branding is a concept that relies on the creation of visual, and possibly audio, elements that help to create recognition of the product. These branding options may include the shape of the packaging, colors, characters and even the shape or feel of the product itself.”  Needless to say, this branding is usually utilized to generate sales.

Employer Branding: As stated in WSJ: “The key is to align the brand with the company’s business plan, meaning the brand is designed to attract and retain the kinds of workers the company needs most — those who can help it increase sales, profits and market share. And the key to doing that is to borrow a tool from the product-marketing toolbox.”

Just like in consumer branding, it is important for employer branding to be engaging, transparent, show all of the “features”, give the “inside scoop”, and regularly update their audience about what’s new within the organization (i.e. partnerships, new career opportunities, changes in culture, and so on). Employer branding should be high on your list of “to-do” when it comes to talent acquisition and the results you get can not only bring in the best and brightest of talent, but can also allow your business to advance in ways you hadn’t imagined before.

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