Will Your Company Benefit from Social Media?

Recently I was involved in a discussion regarding social media in the workplace. Different individuals in this discussion had debated whether or not using social media would be beneficial or counter-productive. Although I do agree that some organizations wouldn’t find social media helpful, there are plenty of other companies that could use it as a useful tool. Today’s post will help educate companies on how social media can be functional.

The individuals debating that social media would be counter-productive mainly thought that it was only for personal use. They wondered how “gossip” or quirky status updates would help and believed that this would distract employees from doing their jobs. Although those are true points, there are also different social media sites that are geared towards business use. For example, Work Simple, Salesforce, and Yammer are three companies that come to mind.

If utilized properly, social media could be beneficial to companies for the following reasons:

Collaboration is easier. Technology is allowing businesses to be able to reach audiences on a global scale. To be able to keep up with this: employees are now available around the world; are working remotely while traveling; or are working different shifts to be accessible to all time zones. If all employees can’t participate in business meetings, it can be very hard for teams to effectively work together. Social media can allow employees to collaborate at any time and in any location so no one ends up missing out.

Employees get more exposure to executives and managers. Social media allows managers, HR, and executives to easily see which employees are influential. Many employees can have a hard time proving they are worthy of a promotion or raise. This tool will allow management to see employees’ documented efforts. It will display their progression and contributions in a way that validates their eligibility for promotion or rewards. It is a social recognition and performance management tool.

It can increase employee engagement. Social media can empower employees by giving them a voice. Additionally, having a tool that keeps a record of employees’ suggestions or ideas can make them become accountable for following through.

It can allow employees to communicate in a way that creates a solid community within the organization. Employees might work in different departments, locations, or time zones. Or, employees might work in a role that has them strapped to a desk or on the road. With those being realistic factors, employees can’t always converge in a way to get to know each other. Social media can allow employees to communicate throughout all levels of the business-spectrum. This is a team building tool that can create stronger cross-departmental teams and company community.

Employees will know who the correct point of contact is. I know I’ve wasted so much time trying to figure out who I need to contact for more information or assistance. This tool can allow employees know who does what in the business so they can get what they need faster. It can also help employees follow up easier by letting them to see who else was working on a project/task. This feature permits them to contact that person for clarification, status updates, or help. Pictures can also help employees put a name and job function to a face.

It can encourage learning and development. Employees can connect with others throughout the company and set up mentoring sessions. Additionally, this can be used as a knowledge base in which employees can find information faster so they can do their job more efficiently or help customers quicker. In addition to this, those using the tool can expose other users to helpful information by posting useful resources, invites to webinars, and so on.

It is a brainstorming tool. Great ideas don’t always get formulated right away. Discussion boards can be used as brainstorming meetings which will let employees provide thoughtful, innovative, and creative ideas when it comes to them. Having suggestions easily available can allow other members to jump in, build off of it, and develop it into something functional.

There are so many benefits to using business social media that I could go on and on about it. I feel that majority of companies could use it to their advantage if they utilize and customize it in a way that suits their industry, mission, and culture. Hopefully this information can open up minds to the endless possibilities that can come from using this tool.

If you want to read more about the benefits of business social media, please click on the following links:

Yammer-Business Benefits
Work Simple- Performance Management for Social Goals
Salesforce- The Social Enterprise Solution

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Internal Mobility is Good for Your Company

Last night I was involved in another weekly Twitter #tchat (yes, it is my new obsession). Once again, this chat had some great contributors and some interesting information to consider. The chat’s subject discussed how companies and recruiters should focus on internal mobility for filling job openings. It seemed that a lot of the “chatters” felt strongly about this topic and believed that there were many benefits of this promotion track. The common believe was that a solid internal mobility program can be very good for your company.

Here are some informative and useful take-aways I got out of this chat:

Internal mobility can fuel employee engagement. The common theory behind this is: if you invest in your employees they are more likely to invest in you. If you want your employees to be more engaged in their work, make them feel like their contributions have a purpose. Make them know you’re taking notice of them and their efforts. Take time to discuss career goals and offer suggestions on how they can reach them. These things can put a little more pep in their step.

It can reduce turn-over. A good portion of people have admitted to leaving their employer because they felt they had no place to go. Sometimes that may be the case, but a good amount of time there are plenty of lateral or upper positions employees can move into. The issue is: employers don’t educate them on these opportunities. Make your employees aware of this to avoid losing your talent. And if you’re feeling really crazy, allow employees to create and pitch new positions that could be useful to the company (Hello, accountability!).

It can cost less to hire from within than externally. Recruiting and hiring processes are time consuming and expensive. This can be even truer if the candidate that was selected didn’t work out within the first few months. Looking at internal employees might reduce these issues. After all, these employees already know your business expectations and have met them. By now, I’m sure you’ve determined that the employee is a fit for your company. Instead of wasting time looking for diamonds in the rough, consider the gems you already have in your workforce.

Training time can be reduced. Like I mentioned above, the current employees already know your business. They know your systems. They know your managers. They know your clients. They know your mission. Basically, they know everything other than the general duties for the new position. Training them on those duties can be a piece of cake because they already have a clear understanding of how certain procedures affect the company. Think about how quick it would be to train them on those few things rather than an external hire who could take months before they completely understand the business in order to do their job well.

It can increase morale. Nothing can kill an employee’s morale more than watching a position they worked hard for be filled by some random outsider. This situation could even cause some resentment towards the newbie and the company. It is reasonable to say that not all positions can be filled internally. However, to keep the morale up, make sure you offer feedback and mentoring to those not chosen. Even if they don’t get the position, taking time to help them professionally progress can keep their positive feelings about the company intact.

It can make employees feel like they have a goal. Most employees want a job that makes them feel like they’re doing meaningful. They want to be accountable and have a sense of responsibility. However, these feelings can dwindle down if they don’t clearly see how their efforts are contributing to their professional growth. Talk to them about what they want and set a path that helps them progress towards their goal. Productivity could increase once they see how their work is directly correlated with their progression. Moreover, make sure you set realistic timelines and expectations so they don’t get discouraged if things don’t happen right away.

I know that not all job openings can be filled internally. Companies need to throw some new blood into the mix to ensure the workforce does not get stale from recycled perspectives and ideas. External people can bring something fresh into the workplace. However, your internal employees may be able to do the same if you give them a chance to prove it.

If you find this topic interesting, be sure to join in Twitter’s #tchat on Wednesday nights at 7PM EST. Additionally, leave a comment regarding this topic either on here or on the chat.

Links:
Recruiting as an Inside Job- Internal Mobility
Internal Mobility- An Inside Look at Talent