Recently I was involved in a discussion regarding social media in the workplace. Different individuals in this discussion had debated whether or not using social media would be beneficial or counter-productive. Although I do agree that some organizations wouldn’t find social media helpful, there are plenty of other companies that could use it as a useful tool. Today’s post will help educate companies on how social media can be functional.
The individuals debating that social media would be counter-productive mainly thought that it was only for personal use. They wondered how “gossip” or quirky status updates would help and believed that this would distract employees from doing their jobs. Although those are true points, there are also different social media sites that are geared towards business use. For example, Work Simple, Salesforce, and Yammer are three companies that come to mind.
If utilized properly, social media could be beneficial to companies for the following reasons:
• Collaboration is easier. Technology is allowing businesses to be able to reach audiences on a global scale. To be able to keep up with this: employees are now available around the world; are working remotely while traveling; or are working different shifts to be accessible to all time zones. If all employees can’t participate in business meetings, it can be very hard for teams to effectively work together. Social media can allow employees to collaborate at any time and in any location so no one ends up missing out.
• Employees get more exposure to executives and managers. Social media allows managers, HR, and executives to easily see which employees are influential. Many employees can have a hard time proving they are worthy of a promotion or raise. This tool will allow management to see employees’ documented efforts. It will display their progression and contributions in a way that validates their eligibility for promotion or rewards. It is a social recognition and performance management tool.
• It can increase employee engagement. Social media can empower employees by giving them a voice. Additionally, having a tool that keeps a record of employees’ suggestions or ideas can make them become accountable for following through.
• It can allow employees to communicate in a way that creates a solid community within the organization. Employees might work in different departments, locations, or time zones. Or, employees might work in a role that has them strapped to a desk or on the road. With those being realistic factors, employees can’t always converge in a way to get to know each other. Social media can allow employees to communicate throughout all levels of the business-spectrum. This is a team building tool that can create stronger cross-departmental teams and company community.
• Employees will know who the correct point of contact is. I know I’ve wasted so much time trying to figure out who I need to contact for more information or assistance. This tool can allow employees know who does what in the business so they can get what they need faster. It can also help employees follow up easier by letting them to see who else was working on a project/task. This feature permits them to contact that person for clarification, status updates, or help. Pictures can also help employees put a name and job function to a face.
• It can encourage learning and development. Employees can connect with others throughout the company and set up mentoring sessions. Additionally, this can be used as a knowledge base in which employees can find information faster so they can do their job more efficiently or help customers quicker. In addition to this, those using the tool can expose other users to helpful information by posting useful resources, invites to webinars, and so on.
• It is a brainstorming tool. Great ideas don’t always get formulated right away. Discussion boards can be used as brainstorming meetings which will let employees provide thoughtful, innovative, and creative ideas when it comes to them. Having suggestions easily available can allow other members to jump in, build off of it, and develop it into something functional.
There are so many benefits to using business social media that I could go on and on about it. I feel that majority of companies could use it to their advantage if they utilize and customize it in a way that suits their industry, mission, and culture. Hopefully this information can open up minds to the endless possibilities that can come from using this tool.
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