Showing Your Candidates That They Matter

Recently, I was having a discussion about the importance of the candidate experience with a friend. She’s a job seeker and was expressing her stress and frustration when it came to customize every single cover letter, resume, and letter of interest. It’s time consuming and exhausting. In the end, she sometimes only receives a generic e-mail back stating that her resume was received or that the company was going to “pursue other candidates that more closely fit their needs.” And just like that, it was all the interaction she got. Cold, human-less, and impersonal. We make candidates jump through all these hoops, but why aren’t recruiters held to the same standards? Recently, I came across an article on CoderWall and it really got me thinking about the messages we send to candidates.

The article on CoderWall discussed the issues with recruiting tech talent. I’m currently recruiting for tech talent and I know that it’s definitely not easy. This talent is in demand and more often than not, they get to pick and choose their opportunities. But regardless of this industry, the statements made in the article can ring true for any industry. With options like LinkedIn messages, e-mail templates, and automated messages, recruiters are able to increase the amount of people they contact in less time. But just because we have these tools doesn’t mean we should get lazy or abuse them, right?

Stacy Donovan Zapar also wrote a recent blog about spammy messages to candidates, which just continues to show that candidates are sick of our lack of personalization. How can we expect candidates to respect us or even be interested in talking to us when it seems like we didn’t invested a couple minutes to read about their personal experiences? We make them customize their messages to show us how they would fit in our job opening but shouldn’t we be doing the same?

Have I been guilty of shooting out generic messages to candidates in the past? Unfortunately, yes. And I realized that it’s no way to build a relationship. I’m not saying that templates are a bad thing. It could make it easier to include the job details you don’t want to have to rewrite over and over again. But it’s important to leave a section of your message open for editing based on each individual. Read their profiles, research their blogs/portfolios, check out their skill sections, and so on.  When you message them, include the things you researched. Maybe even ask them how they apply that to their current job or side project. There are plenty of ways to uniquely humanize your messages for each individual candidate.

I know that I’m instantly impressed by candidates who take the time to customize their letters of interest or cover letters for a job opening I have. I appreciate what they did and it makes me want to talk to them because they seem like they care. I’m sure that candidates feel the same about our messages to them. So let’s raise the bar and show these candidates why they matter to us.

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Clearing the Misconceptions about Recruiters

Recently, a friend forwarded me a snarky blog post written by an individual giving technical recruiters “tips” on how not to be hated by technical candidates. I get it- technical candidates are contacted multiple times a day by recruiters and sometimes with job openings that aren’t relevant to their skill-set. I would be annoyed after a while, too. But as I read through the blog post further, I actually started to see that he was off-base on a lot of points he made and seemingly generalized recruiters into one “type.” After thinking about this, I started to wonder if other people who weren’t familiarized with the recruiting and talent acquisition industry had the same thoughts. If so, then I think it would be best to break them out of this one-size-fits-all mentality about recruiters.

I would like to clear the air about the following areas and help people outside of this industry understand our purpose a little bit better:

  • We don’t all work for commission: Yes. There are recruiters out there that work for agencies that only pay based on certain metrics. But that only makes up a small portion of recruiters. I’ve had people angrily say to me, “Well, what do you care? You’re only doing this to make your commission.” No. Wrong. Whether I hire you or not has no effect on my paycheck. Making a bonus has no part in the reason why I’m contacting you. I honestly reached out to you because I’m trying to find quality candidates for my client and I thought you were a potentially high caliber candidate.
  • We’re not sales people: Sure, sometimes recruiting duties have some similarities to sales functions. But that doesn’t make me a sales person. Some metrics are just to ensure that we are not only finding quality people, but that we’re also finding it in a timely manner. As much as I would love to find the best person ever, sometimes companies don’t have that time luxury. But regardless of this, it still does not make me a sales person. What I love about recruiting is the ability to help people find work and help companies find the person that can make their organization better. It’s about discovering the connection that benefits both parties.
  • We’re not all looking to hire temporary or contract employees: Sometimes companies don’t have the bandwidth to handle the tedious and long processes it takes to source and recruit candidates. They sometimes hire outside help to assist with their time sensitive positions. A good portion of those times, the positions are full-time, permanent, direct hires with the companies. So it may be best to clarify this with a recruiter before writing them off.
  • Trust me, we’re doing our homework: Just like you don’t appreciate having your time wasted by people reaching out to you for completely irrelevant job opportunities, we don’t like wasting our time searching for and connecting with candidates that aren’t a fit. In the blog article I mentioned earlier, the individual said something to the effect that “recruiters don’t do their homework.” I know several recruiters, including myself, that spend hours every day trying to educate themselves through various means. We try our hardest to wrap our heads around the lingo, the details, the expectations, and so on but sometimes we fall short. There is only so much we can learn about a job or industry without actually going to school for it or without actually working in it. It would almost be the same case as when a candidate first broke into their new job or first started going to school for a specific subject. Sometimes you can’t fully learn something until you do it for a while.
  • We take your feedback into consideration: On the same note as the “homework” thing, I’ve had plenty of candidates give me some detailed reasons about why a job was or was not a fit for them. Some even explained a few of the industry terms to me. Not only did I appreciate it, but I also shared it with my team so they can learn. Additionally, if the candidate said they weren’t a fit but gave me details of what they’re looking for, I’d happily pass them to someone who is recruiting for something more relevant. Your feedback does not go in one ear and out the other.
  • We’re not always recruiting for ONE job: We may reach out to you for one job because it seems like that’s what you’re most fitting for. However, there are plenty of times that we are recruiting for other positions or know someone who is recruiting for other positions. Instead of ignoring the phone or email, give us an idea of what you’re looking for (even if it’s passively) so we can hopefully help you down the line.
  • We’re extremely connected with each other: I wish I kept track of how many times I passed along a candidate to recruiters inside and outside of my organization. Sometimes I can’t help a candidate but know someone who could. I’ll try and get that resume to the appropriate person. I’ll try to help even if it doesn’t benefit me or my company. This seems to be pretty common in our industry (at least to me it seems so). I’ve worked with recruiters in different companies and different hemispheres to help candidates and vice versa. But just like a recruiter can positively recommend a candidate to someone, they can also be the reason why a candidate is not recommended. Remember to keep your interactions professional to ensure all recruiters have the correct perception and impression of you and can make those positive recommendations.

There are so many more points I can touch upon but I think this will do for now. Yes, there are recruiters out there that fit the negative outlook that the blog writer had indicated in his post. But it’s only hurting him to shut out all recruiters because he thinks this is how they all are. Recruiting is not an easy job. It involves a lot of research, strategy, and learning. We’re not just looking for ANYONE to fill a position, we’re looking for the RIGHT ONE. So before a candidate assumes that they’re just another random contact that has to be made to meet a recruiter’s metrics and goals, please consider the fact that we may be reaching out to you because we honestly think you could be the right person that our hiring manager is looking for.

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The Candidate Experience Faux Pas

SmartRecruiters

Last week on #tchat, we discussed the importance of the candidate experience. A few job seekers and candidates were very interested in hearing what this all meant. Some have been out of the job hunting scene for several years so they didn’t realize how the whole interviewing experience had changed into something more than simply submitting a resume and having a quick interview or two. These days, landing a job is a process and candidates may come into contact with several different people throughout the interview cycle. In the end, a candidate may decide whether or not they accept employment at your company due to their experiences. If this is the case, how do you think your company would stack up?

There are so many scenarios that a candidate can face while applying and interviewing for a job. Is your company an offender of any of these things:

  • The black hole: a candidate applies to a job posting and never hears back from anyone. Several months still pass by and there is not even so much as a generic email letting them know the status of their resume.
  • The disengaged recruiter: sometimes, recruiters are so overwhelmed with candidates that they only have a few minutes to chat to each one before determining if they’re going to move them forward or not. Sometimes, recruiters may realize within the first few minutes of their conversation that the candidates are not a match. In these circumstances, there are plenty of times that candidates can blatantly tell that the recruiter is rushing through the interview, not completely listening, or only half-heartedly conversing with them.
  • “Don’t call us, we’ll call you”: a candidate might make it to the phone interview round or even make it through several steps of the interview process. The recruiters or hiring managers will promise to give them an update, provide feedback, or set them up with the next step and suddenly fall off the face of the earth. A candidate may reach out to find out when to expect an update and the recruiter becomes unresponsive, leaving the candidate to come up with their own conclusions.
  • The unrealistic job preview: candidates may speak to the recruiters and hiring managers about the job, expectations, company culture, and so on, which may have been displayed in a glorified version. The candidate gets hyped up about the opportunity and excitedly accepts a job offer only to discover that it was not at all like it was advertised.

Although there are plenty of other situations that candidates experience aside from the ones listed above, the important thing to remember is that none of these things are good. A candidate experience is crucial when it comes to attracting talent. This experience can even affect candidates other than the ones that have applied to your jobs or have interviewed with you. A candidate’s experience with you can define how external individuals review your employer brand. What’s more, their experiences can be easily shared with others thanks to social media, blogs, technology, and sites like Glassdoor.

So maybe that candidate wasn’t a fit for your job. That’s completely fine, not everyone is going to be. But how did you treat them? Did you leave them feeling positive about your organization or job regardless if they didn’t get it? Do you feel like they would tell others to apply to your company? Would they want to give you referrals?

If they did accept a job after having a bad experience, how do you think they would perform? Would they lose respect for your organization? Would they be disengaged? Would they already be looking for other opportunities, ready to abandon ship once they found something better?

How you treat your candidates matters in more ways than just for those who you’ve directly interviewed with. It affects your organization’s brand and reputation. It affects your internal employees’ morale. It can help or hurt your engaged and interested talent pool. It can aid or hinder your ability to reel in passive candidates.

Being a job seeker is tough these days. Keep this in mind and think of how you would feel if the roles were reversed. It can help you provide an experience that these candidates deserve.

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Prepare for the Interview Battlefield

 

Over the weekend, a friend of mine reached out to me because she was seeking some advice on how to properly prepare for the interview process. She had been out of the job seeking world for a few years now so the current concept of interview loops seemed foreign to her. Even though I studied human resources, talent acquisition, and have been in the field for a few years, I also struggled with this when I was searching for work a year ago. I thought I would have had the knowledge to beat the odds but I soon realized that whatever plan I had initially used during interviews was severely flawed. I began to feel like being a job seeker was like walking into a battlefield with the awareness that everyone is betting against you. It’s tough and winging it these days isn’t going to cut it.

You may never really be able to fully prepare for your job interviews, but it would be unwise to think that you can’t prepare yourself at all. The best thing I did for myself when I was getting ready for a phone interview was prepare organized notes that I could review while speaking to the recruiter. This helped me greatly so I suggested that my friend should get ready the same way I did:

  • Compare your skills/experience to the job description: the recruiter is trying to find out how much of a fit you are for the job role. Look at the job description requirements and duties and briefly write down your own experiences in a way that flows nicely against the description. Many people get caught up in unnecessary details or verbiage when the recruiter asks them about their experience. This can help you get straight to the point and make it easy for them to see that your skills will transfer well to this role.
  • Write down examples: a lot of the time, recruiters will ask you behavioral questions relevant to the job. This is a way to see how you would potentially handle realistic situations that may happen in the day-to-day. Having solid examples, details about the actions you took, and the result will be a great way to show the recruiter that you can handle any curveballs thrown at you.
  • Be ready for the tough questions: of course, you may not have been able to handle every curveball gracefully throughout your career. If a recruiter asks you about a time that you failed or about a weakness, make sure you have an example. More importantly, make sure you show them what you learned from this experience.
  • Don’t forget your accomplishments: there are times where you may have gone above and beyond in your company or you may have even accomplished things outside of your job scope. Sometimes, candidates mix this in when they’re explaining their work experience and this can throw off the recruiter. Having these examples separate can make sure the recruiter will see that you have relevant experience but also that you have the initiative and drive to do more when you have the bandwidth.
  • Have 2-5 great questions: recruiters love it when candidates ask solid questions. However, make sure you have thoughtful questions. Nothing is more irritating than getting asked a question that could have been easily answered if you read the job description. To really wow the recruiter, do some digging and take the time to research. Go beyond their company website and even look into news about them, their blog, or press releases.
  • Keep it organized: having notes is great but make sure you keep it organized. This can allow you to refer to them quickly so you don’t miss a beat in your response.

I loved having notes. Honestly, I’m not all that great thinking on my toes. If I’m taken off-guard, I’ll end up talking in circles. If I take the time to think it through, my nerves of taking too long to answer will force me to respond before I can even think of a good reply. I’ve heard this happening to plenty of people, which is why I strongly suggest taking the time to have these notes prepared. Having this ready may even help reduce some of your stress and interviewing jitters which can allow you to display confidence.

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Job Seekers: Don’t Talk Yourself Out of a Job

There are plenty of articles, books, infographics, and videos which discuss the best interview tips for job seekers. They provide insightful ways to research companies before the interviews. They teach you about the different interviewing steps. They provide interviewing blunders so seekers can learn from them. And they give suggestions on how to make a candidate stand out in the interview process. Mostly, these are all great resources for job seekers to use, but what about teaching them how NOT to talk themselves out of an opportunity during an interview?

Although I’m in a recruiting role now, I have also dealt with the ups and downs of being a job seeker. As I perfect my recruiting skills and collaborate with other recruiters, I’ve learned some of the mistakes I’ve made when I was searching for a job. I realized that sometimes saying too much could actually work against a candidate and extra information could cause a recruiter to think the following things:

  • You’re all over the place: I completely understand when a candidate wants to talk about all of their experiences in detail because it shows some additional skills and initiative that they believe will add value. Sometimes this is true, but if you present it wrong or overelaborate these experiences, you may take away from the core point that you were trying to make. The purpose of the interview is to show the recruiter that you are perfect for that specific position. If you clutter it up with other details, it might cause some confusion.
  • You’re not as skilled as they initially thought: Your resume might say you have five years of experience in a specific position, but if you go off on a tangent about all the other duties you preformed while in that role, the recruiter might believe that your job didn’t focus solely on the function they’re looking for. You may have gained those skills through additional side projects. If this is the case, make sure you present it in a way so recruiters know that it was something extra that you did and that your previous job fully-involved all of the duties that the recruiter is targeting.
  • You don’t know what you want: One of the biggest things I’ve seen when it comes to this is the fact that candidates tend to talk a lot about irrelevant experiences and skills they have. They may think it helps show their diverse skill-set and years of professional experience, but it can make a recruiter wonder where your true passion lies. Are you just taking this job because you have enough experience to meet the requirements or will this job keep you engaged enough?
  • You talked yourself into a corner: make sure you ask the recruiter questions in regard to what they’re looking for in a candidate and what the expectations are. The last thing you want to do is have to backtrack a previous statement you made about why you didn’t like a specific job/duty or what you thought you were the weakest at. It’s extremely hard to recover from that.

I won’t lie, I’ve been this type of candidate before. I was excited to land an interview and wanted to tell the recruiter everything I possibly could about my professional experience so they thought I could be an asset to their company. I thought my broad skill-set would help them see that I was adaptable and flexible. Unfortunately for me, it was quite the opposite. Instead, the recruiter received a jumbled amount of information that didn’t help them easily see how my skills perfectly matched their job opening. Even if I did have a great match of skills, they couldn’t determine that with all the additional chatter about “this” and “that”.

I strongly suggest for candidates to take the time to really re-read details about the job and the company and then consider great examples from their previous experiences that fluidly matches what the recruiter is looking for. Think of these answers beforehand so you can get straight to the point effectively and don’t include any unnecessary details that isn’t relevant. As a candidate, you want to paint the best picture for the recruiter so they can see that your transition into this position will be a smooth one.

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How to Make Telecommuting Work for Your Company

With all the speculation around Marisa Mayer’s decision to reduce telecommuting options and Best Buy’s decision to get rid of ROWE, I’ve been a little concerned about the subject. Although their choices are their choices and I’m sure they had good reasoning for it, I don’t think other companies should start panicking over this. More importantly, I don’t think companies should start rethinking their telecommuters (or their plans to implement them) just because these two situations occurred. Both companies had issues beforehand and didn’t make the decision out of the blue. So, let’s not get all crazy about it. I work virtually every single day and found that it has been better for my career, productivity, and growth than the years I spent going into the office.

Sometimes virtual work and telecommuting options don’t work properly because: they are not implemented well; they are not managed well; the option doesn’t work with the job function; or the wrong people are being allowed to telecommute. Too often we hear about the negativity of things, but what about the positive aspects of it? I’m living proof that it CAN work if it’s done right.

Here are some suggestions to make telecommuting work effectively:

  • Utilize different forms of technology that makes sense for your company. This can increase opportunity for collaboration and communication in a functional way.
  • Create expectations and a plan for managers to manage this successfully.  Managers need to be very involved in the daily activities of their teams, communicate feedback regularly, and make themselves available for additional training/assistance.
  • Allow HR to look for opportunities that increases engagement throughout the organization. Some of these activities could include different committees within the company to help the company be progressive. It can also allow employees to partner up with people they might not normally work with. This can create a strong sense of community and team work.
  • Hire the right people for this position. The people who are a fit for this are ones that are trail-blazers, internally motivated, Type A, and accountable. They don’t believe in making excuses- they believe in working hard. This hard-work and dedication can inspire others and set the bar for the organizational expectations.
  • Create a culture in which they leave no man (or woman) behind. All of the employees should be there for each other and they should make sure they help out one another to ensure everyone hits their goals and expectations.
  • Compare notes regularly. Employees of the organization should regularly meet to discuss different tactics they utilize which can ensure they are managing their time well. This can keep them productive and effective at their jobs. Employees are able to learn from each other and they can try different options to see what works for their needs.

Like I said earlier, I feel like I’ve progressed more in my career working virtually than in an office. I’ve not only done well at my job, hit goals, and made my managers/clients happy but I’ve also had the ability to take on other projects that I am passionate about. Essentially, I am defining my own career path. I’m responsible for my professional development.

You don’t believe me? Check out this infographic on Youtern.

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Job Seeker: Don’t Rule Out a Phone Interview

The interview process has evolved over the last few years. I recall interview processes only being an interview or two before the company made a decision on whether or not they wanted to hire you. With the changes in the economy and workforce, recruiters are now overwhelmed with a large amount of candidates applying to their job openings and do not have enough time to interview them in that capacity anymore. Therefore, the interview processes have changed into a series of steps, with phone interviews typically being the first one.

Being in talent acquisition myself, I spend most of my week setting up initial phone interviews to determine if the candidates are: interested in the job; interested in the company; and meet the basic requirements. I’ve been a job seeker before and, trust me, it’s a full time job in itself. Surprisingly, I’ve come across plenty of candidates that have decided against doing a phone interview because they were either in the interview process with another company or holding out for a company to reach out to them about their application. In those situations, I can’t help but shake my head. As a job seeker, you should be exploring as many relevant opportunities as you possibly can, especially if it doesn’t require too much time out of your day. You never know what can happen during your job search (or what WON’T happen), so it’s best to have your feelers out as much as possible.

I’ve seen plenty of candidates who’ve waited on a company to contact them about their application just to find out a month later that they were never going to receive that call. I’ve also had candidates hold off on interviewing with other companies because they were interviewing elsewhere, only to be rejected by the company at the final interview stage. Putting off other interviewing opportunities not only wasted time, but they also ended up losing out on opportunities because other available candidates jumped all over it. As a job seeker, you not only have to be aggressive in your search, but you also need to ensure that you don’t make rash assumptions about things. For example, a phone interview isn’t going to land you a job within 20 minutes, so you still can buy time in case the other opportunity you’re waiting for comes through. Or just because the opportunity or company isn’t ideal for you doesn’t mean other opportunities that are more of a fit won’t be presented.

Phone interviews don’t require too much time or effort and can benefit you:

  • It’s quick: phone interviews typically last anywhere from 15-30 minutes and will allow you to get started with the interview process without having to dedicate a ton of time to it. This is a way for you to determine if it’s something you would want to dedicate time to.
  • It gets your name out there: this is an easy way for recruiters and companies to get to know: you; what you’re looking for; and what you’re abilities are. Even if the job opportunity isn’t right for you, you’ll at least be on their radar for something else down the line.
  • You can learn about a company or opportunities: sometimes a job description or an “about me” section on a company website doesn’t do an opportunity justice. I’ve almost ruled out companies in the past based off of these two things but was pleasantly surprised to learn that my assumptions were wrong once I spoke to the recruiter. The additional details allowed me to determine if it was a right fit or not.
  • It can help you pipeline: Like I said earlier, sometimes the timing or the opportunity isn’t right for you at the moment. However, it can help you determine if it is a company you want to look into down the line. This can be a great way to build a relationship with the company so once you do feel like the timing is right, you can easily reach out to the recruiter and get the ball rolling.
  • Recruiters like to help: Let’s say you didn’t like the opportunity that the recruiter initially reached out to you about- that doesn’t mean it’s over. Recruiters often network with each other to see what each other are working on (internally and externally). If the recruiter you spoke to knew someone who is looking for a candidate with your talent, it is very likely that they’ll pass on your resume to the other recruiter.

Before you turn down a phone interview, think about all the benefits above. A thirty minute phone call can help you be even more strategic in your job search.

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