Humanizing Your Resume on Social Media

In the battle to find a decent job, I’ve heard many candidates say that they wish there was a way for them to stand out against other applicants. These candidates are working to grab recruiters’ attentions, communicate, and build relationships. They’re hoping to show that there is so much more that they can offer an employer beyond what their resume presents. And many of these candidates still have trouble finding the opportunities to do this. As I have learned, a great way for candidates to do this would be through social media.

Many recruiters are utilizing social media as a way to market their current needs, to search for prospective candidates, and to make it easier for candidates to find them. Social media can help candidates discover what companies are hiring and which recruiters are handling specific openings. Most importantly, social media makes it very easy to start two-way communication between recruiters and candidates.

Do you want to show that you’re up to date and knowledgeable about industry trends? Post something, start a discussion, participate, and be responsive. Try to find ways to connect with recruiters on this level and you can really add something extra to your resume.

Another popular trend that is occurring is scheduled virtual discussion groups. Recruiters and candidates can come together, discuss relevant topics, and network. Sometimes these groups will have previews of the topic. If so, make sure you prepare so you can add value to the discussion and really leave an impression.

Social media really adds transparency that can help candidates ensure that a company or position would be a right fit for what they’re looking for and vice-versa. I’ve personally had some great experiences using this, ranging from: landing a job; networking with amazing people that have helped me progress professionally; and also as a way to locate a great candidate pool for job openings that I’m working on. It’s made my life easier both as a candidate and as a recruiter. So, don’t rule it out.

If you have any questions on how you should utilize social media to your benefit, please feel free to contact me on Linkedin or Twitter.

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Twitter: @AshLaurenPerez

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What are Talent Communities?

In last week’s #TChat, we dug deeper to understand social communities, specifically focusing on talent communities. Of course, this is another topic that I enjoy learning more about because my background is in HR and I’m currently in a recruiting role. For those who don’t know what a talent community is, it can be simply defined as a social community that deals with social recruiting efforts. These communities open up opportunities for two-way communication between recruiters and job seekers. Talent communities can be an essential way for job seekers and recruiters to determine if there is a fit between what the company needs and what the candidate needs.

So what are some examples of talent communities? Here are some that come to mind:

  • Social media: sites like Linkedin are designed to connect professionals with other professionals. This is a great way to network, learn, and develop. It’s also a fantastic way for recruiters and job seekers to find one another and open up opportunities for communications.
  • Chats and discussion groups: once again, this can be located on social media sites such as Linkedin and Twitter. These social media sites have created discussion forums and chats that are focused on talent acquisition and human resources topics. They also open up chances for recruiters and candidates to participate in discussions so they can build potential relationships and networking opportunities.
  • Career fairs: career fairs are a great way for recruiters and job seekers to get some meet and greet time in. Career fairs are specifically designed for job opening promotion and discussion (sometimes even interviewing). Every instance involves some sort of communication in this talent community.
  • Networking events: networking groups and events are another great way to create and maintain a talent community. Individuals can meet each other in a casual way and perhaps even gain referrals for business development, expertise, and/or potential job openings (or candidates, for recruiters who are looking).

I am a strong believer in talent communities. I enjoy the social aspect of it and believe that it can be a very strong resource, both for recruiters and job seekers. These communities are created organically and maintain strong engagement because it has a central purpose that is of interest to those involved. The strongest aspect of this community is the fact that candidates can get a deeper understanding of job openings and company culture to determine if it is a fit for their personal needs and values. Additionally, recruiters can gain more insight on what candidates can offer in addition to their past work/education experience. All in all, I think talent communities create opportunities to help connect and fit the best job openings with the best candidates.

If you like topics like this, be sure to join #TChat on Twitter on Wednesdays at 7pm EST.

More Links:

The Talent Community Leader’s Sweet Spot

Talent Community Recap by Kathleen Kruse

#TChat Insights on Storify

Talent Culture

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What Your Online Presence Can Do for Your Job Hunt

When I thought about the ideal job hunt, I always had believed that to be the most professional and proactive hunter, it was best to update your resume often and simply upload them to career websites. In addition to this, I was led to believe that the best way to get my resume in front of a recruiter was to apply to jobs online through job boards and applicant tracking systems. After all, these systems were put in place to help our resume be re-routed to the appropriate person, right? That used to work just fine until everyone else started to resort to this option. Now I realize that job seekers need to do something more to really set themselves apart. Over the course of the last few months, it became apparent that creating a personal brand via online can really help you during your job hunt.

I always assumed that doing anything online or on social media was typically considered something personal. I also heard the stories about how companies Google candidates to find these sites to do a quick “background” check before considering them for an interview. When I was in college, many teachers and guidance counselors told us to keep our online presence private or to delete anything that can potentially cause us to lose a job. With all these warnings, I never felt that having an online presence would help me land the job that I wanted. But after months of searching and being unsuccessful, I decided to give it a try.

To play it safe, I decided to keep my personal social media accounts private but then decided to create separate accounts strictly for business and maintaining a professional appearance. Of course, I decided to focus on LinkedIn first because that site is all about networking business professionals. It didn’t really pick up steam, though, until I invested more time into it. Putting up a profile with your experience isn’t enough to catch the attention of recruiters. You really need to participate. Here are some things I did on LinkedIn that helped me get more job interviews:

  • Update profile content and headline. Use keywords relevant to what you’re searching for so recruiters can find you easier.
  • Join groups. Joining groups are great but you must make sure you take time to participate in order to really allow yourself to get exposure. Comment on members’ discussion posts in a way that can show you are knowledgeable about a subject. Even post your own discussion questions on there to welcome interaction.
  • Keep the conversation flowing. In order to network effectively and build relationships, you must invest in time to keep the conversation going. If you comment on something or post a discussion question, make sure you respond to those who are also commenting. This flow of communication can help people get to know you better and open up an opportunity to connect.
  • Post interesting articles. Spark up some further conversation by posting online articles, publications, blogs, etc. This could grasp people’s attention and also display the fact that you keep up with industry trends.
  • Get personal. If you plan on sending a message or an invite, be sure to add something personal in the message. If you’re adding a recruiter, you could even mention that you’ve applied to a specific position at their company and wanted to talk more about it. This could help them pull your resume from the pile of hundreds they get regularly.

After I got LinkedIn up and running, I decided to take it a step further and see what Twitter had to offer. I used to use Twitter sporadically since 2009 and never really thought it could be useful for anything more than personal use. I was SO wrong. After using Twitter in a professional capacity, I ended up receiving more job offers, interviews, and assistance to find a job than I ever did when I used to just apply to online job boards. I couldn’t believe it. Here are some ways I effectively used Twitter during my job hunt:

  • Add people that are relevant to the industry you’re trying to get a job in.
  • Add recruiters that work at the companies you are interested in working at.
  • Write thoughtful responses to their tweets to help open up communication.
  • Tweet links to relevant online articles, publications, blogs, etc.
  • And most IMPORTANTLY, join Twitter chats(this was the easiest way I was able to get interviews.) Twitter chats are amazing. It opens up real-time communication and could help you get exposure to the right people. Some TweetChats I’ve joined that were really great for my job hunt were:
    • #JobHuntChat – Mondays @ 10PM EST
    • #TalentNet – Tuesdays @ 7PM EST
    • #TChat – Wednesday  @ 7PM EST
    • #GenYChat- Wednesday @ 9PM EST
    • #HFChat – Friday @ 12PM EST

These chats are either geared towards connecting job seekers with recruiters or the chats are HR related which means you can easily connect with HR and recruiters. Of course, these are just a few chats of the many that are out there. I would suggest researching chats that are relevant to the industry or job type you are looking for.

After a while, I really started to enjoy the results I was getting from this and decided to take it even another step further. I created a blog that was relevant to the industry I was targeting (Human Resources) and started to write on a regular basis to help extend my online presence even more. I promoted it via LinkedIn and Twitter. This blog has helped recruiters to see my competency, knowledge, and even get to know a little more about me. They were able to see how I could fit in with their company. If you are able to do something virtually that is relevant to the industry you want to work in, give it a try. It could really help you stand out even more and add something extra to your candidate profile.

Having an online presence can really help you if you do it right. Keep it professional but also keep it YOU. Your online presence can help hiring managers, recruiters, and companies really get an idea of who you are and what you could potentially do for them. I was happy to see that investing time in this has paid off. After committing time to this, I was able to get job interviews, internship offers, and guest blog post offers. I felt that I made more progress doing it this way than the months I spent just dedicating time to job boards and online applications. Give it a try, it could make a huge difference.

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