Why I Can Picture Life at Adobe

 

Due to my passion for employment branding, I often take the time to research different ways that companies showcase their brands. In my recruiting days, I realized how helpful or hurtful a brand could be when it came to attracting talent. I recalled the challenge of overcoming candidate concerns due to unfavorable reputations. This was especially true when I had to battle against poor employee reviews on public forums, such as Glassdoor. Once I moved into the marketing function for HR, I dove into the topic of employment branding and explored the ways that a company could successfully market itself. These examples were essential when it came to educating people on the differences between an effective or ineffective brand. Upon my research, I discovered the “Adobe Life” page and it has easily become my “go-to” brand to promote.

Even a person who was happy and secure in their job might be lured by the Adobe Life page. Not only does it display anything and everything you’d want to know about its company culture, but it also does it in a visually stimulating way which simultaneously shows what its quality product is all about. Before I even research further, I often sit there to watch the images flash by at the beginning of the page. This is saying a lot, as I’m a person with practically no patience whatsoever. The five images that rotate through is the hook. It inspires curiosity, making it effective right off the bat.

Below are a few key areas that show why Adobe is a top brand:

  • Sense of community: Adobe is a massive company, spanning over several continents, but it doesn’t let its size stop it from seeing its employees as individuals. Its culture also encourages employees to support one another. If it has an employee in accounting who plays in a folk band, the team will go out and see him/her play. Someone in engineering who is participating in a triathlon to support veteran PTSD might even have a few additional co-workers signing up for the cause. Photos and videos are used to showcase such events on their Adobe Life page which humanizes this person to both employees and non-employees around the world.
  • Connectedness around the globe: Connectedness goes hand in hand with the community aspect of this brand. One the most interesting things I’ve seen was the “Adobe Around the World” campaign. With this campaign, individuals at Adobe locations took pictures of their offices and the surrounding views and then posted on Instagram. I loved the fact that multiple offices around the world participated. This is just one of the many things that Adobe does to promote the unity of its branches.
  • Strong values and culture: During my time in talent acquisition roles, I often heard that companies were focused on promoting diversity.  Although it was preached a lot, I sometimes saw companies struggle to embrace the concept. Adobe clearly doesn’t have this problem. I recently saw some postings in their “Adobe Clubs” section. Sure, it’s something so simple but it was great to see the different clubs around the world partaking in activities that are native in their countries. It was nice to know that they promoted the cultural differences from area to area.
  • Career progression: In my recruiting days, I often had candidates ask me about career succession within the organization. Of course, there were always the usual responses I would provide that were almost elusive and redundant. I always wished I could provide more information to help candidates get excited about a long, progressive future with a company. Thankfully, Adobe recognized the importance of showing people a future in their careers. Moreover, they did it in a way that brought it to life—through informative, entertaining videos.
  • Focused areas: After people have investigated the overall “Adobe Life” pages, they have the ease of looking further into the areas that are relevant to them. Are you a student who’s about to graduate? Check out the University page. Are you an engineer looking to switch to a company that offers more challenges with some of the latest tools? Don’t hesitate to watch the engineering videos. Adobe Life makes it effortless for people to envision themselves at the company and in a specific job function.
  • Options for additional research: Even if you don’t have time to log in and check the Adobe Life website regularly, it still offers you plenty of options to keep up with the company, such as Twitter or Instagram. You can also stream the hashtag #AdobeLife. If you don’t want to be bothered with all of that information, you can chose to follow one of the many specified handles they have available, such as a handle for their careers or university team.
  • World domination: It’s one thing to have a great employment brand, but what about a consumer brand? After seeing the economy rise and fall, many candidates are cautious about the stability of a company. Adobe doesn’t miss a beat and made a section to present all of the exciting things in the works that will be launched in the future. Maybe the company isn’t exactly dominating the world (yet) but it can ease a candidate’s mind by displaying how it plans to continuously progress in impressive ways.

In the war for talent, especially tech talent, it can be fatal for a company to neglect its employment brand. A strong brand that offers something for everyone can be the key to engaging active talent. Even passive talent could be so moved by a brand that they would be willing to share it with their networks (much like I’m doing right now). Companies should take note and review Adobe Life as a prime example of how to do employment branding right.

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Employer Brand: Is Yours Costing You Candidates?

After being in the working world for a few years and seeing the many different working environments an individual could be involved in, I believed that performing extensive research on a company’s brand was important for me once I returned to the job market. When I looked for jobs a few years ago, I never thought to look further than the job description I was applying to. Needless to say, I was often unprepared and didn’t have any intelligent questions to ask the recruiter once I landed an interview. Even worse, I wasn’t prepared to make an informed decision if I was offered a job and would occasionally find myself in work environments that were less than appealing. After seeing the difference that research can make, I often try to preach this to the candidates and job seekers I speak to.

Recently, I saw how helpful research could aid in a job seeker’s journey for a new opportunity. One of my good friends had just graduated with a new degree but was having a hard time moving up in her current company. Her current company was a tech giant and although it offered great opportunities and benefits, red tape and politics made it nearly impossible for her to transition into a new role. Reluctantly, she decided to apply to jobs outside of the organization to see if there were better chances for her elsewhere.

A few weeks into applying, she received a call from a recruiter asking to set up a phone screen. I told her the first thing she should do to prepare for the interview is to complete in depth research of the company. This included anything from press releases, social media, forums, Glassdoor sites, etc. Of course companies try to do a great job of presenting their employer brand in a positive way on their career sites, so it’s important to get some feedback from real people, such as employees or previous interviewees. Needless to say, she saw some red flags via employee reviews on their Glassdoor page. With this being a job out of state and with a company that wasn’t as secure or well known as her current company, this was a bit disturbing. I urged her to bring up these questions in her interview.

The first phone interview went well but when it came time for her to ask the recruiter questions, she completely stumped the recruiter. Apparently, the recruiter had no good response to the probing questions referencing what their current employees were saying about the company. Despite the poor responses, the recruiter suggested that my friend ask the hiring manager during the next phone interview. Although hesitant, she agreed for the next interview just to hear the hiring manager out. Unfortunately, the hiring manager also didn’t have much good to say ease my friend’s mind. It’s a bit concerning when members of company don’t even know its own brand well enough to be able to answer these types of questions during the interview process. How did they expect to convince people that they were competitive against tech giants?

Candidates should take note of the situation to properly prepare themselves to make good career moves. Additionally, companies should work with their recruiters and hiring managers to ensure they prepared for these sorts of situations. Needless to say, when my friend received a job offer from the company, she quickly rejected it. She was thankful to have taken the time to research its reputation otherwise she might have left her great company for something that was an awful career move.

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Gen Y: Generation of Entitlement?

I regularly research different topics surrounding Gen Y. Being in HR definitely sparked this interest because this is the generation that will be dominating our workforce in a few short years. To be ahead of the talent acquisition game and to be effective in restructuring leadership efforts to impact this generation, I’ve been taking time to read the many insights about characteristics that make up this generation. Of course, there are always conflicting thoughts about which ones are good or bad but one statement truly stuck out to me: Gen Y comes off as “entitled” in the workplace.

Not to make an overall sweeping statement of this group, but generally speaking, this statement came off both true and false to me. Can Gen Yers come off as entitled in the workplace? Sometimes. Are they completely at fault for having that mentality? Not entirely. With that said, it may be time to refocus the expectations of Gen Y while simultaneously giving awareness to “outsiders” as to why this may occur.

Gen Y grew up in a time where recognition was given out frequently and sometimes without merit. They were given a gold star or a high five for showing up or just for simply participating. They were given the belief that they could be anything they wanted to when they grew up. Technology had made life easier and things occurred a lot quicker because of it. These simple things have shaped individuals of this generation while growing up, and eventually leaked into the workplace. So when Gen Y workers complain that they aren’t moving up fast enough or that their boss blocks them from opportunity, does that mean they’re entitled? Not quite. Some may be misguided due to the things they were exposed to while growing up.

Falling into the Gen Y category myself, I learned the hard way. I eventually figured out that although recognition is motivating and that I truly do believe I can be whatever I want to, there were a few steps that I forgot about in between. “Showing up” to your job is one thing but showing up AND making an impact is another. I used to believe that just because I did a job function satisfactorily for a year, it would be enough to be promoted. I soon learned that I was wrong. Any average person could go to work day in and day out and get their job done. But a person worthy of moving up had to go beyond that.

Satisfactory work shouldn’t have been an accomplishment for me. I should have continued to find ways to excel at work and let my superiors know. I shouldn’t have thought I deserved a promotion just because I had a year under my belt. I should have done my current job well and then I should have taken on stretch projects to show that I could handle my job and also handle the additional tasks for the job I was aiming for. Did this mean I would be putting in extra hours and I wouldn’t reap the benefits instantly? Definitely. But why would an employer invest in me if I don’t show them I’m worth investing in? More importantly, why would they invest in anyone who isn’t invested in the work that they do?

The belief that you could be anything you wanted when you grew up isn’t far out of reach for those who work hard. Unfortunately, some give up early in the process because of the amount of dedication it takes to get there. You can’t wake up one morning and think that this will fall in your lap. And luck has absolutely nothing to do with it. To get where you want to be is comprised of long days of work/study, persistence, research, and the ability to keep pushing through pitfalls and rejection. The sooner that this is realized, the sooner people can start working on it. Additionally, maybe this realization would help people reduce the anger they feel when they don’t achieve their dreams right away.

The greatest thing I learned in my years as a Gen Y worker is patience. I grew up in a time where instant gratification trumped everything. I used to abandon things that didn’t seem to work out quickly enough. Now that I have learned the art of patience, I see that the fruits of my labor actually turn out better than I would have initially thought. I often wonder what would have happened if I gave other things time back when my need for immediate results blinded me from the big picture. Would I have been further along in business? Would I have accomplished more? I’m not sure but I’m glad that I figured it out early enough to change my approach and make a difference.

I don’t believe that all of Gen Y is entitled in the workplace. I think that sometimes we’re a little ill-advised. This could have happened because we were told that we were bound for greatness but never were told the amount of work it would require nor where to start. The greatest thing I was given was a few mentors along the way that showed me the reality of the world of work. I hope more people take time to guide Gen Yers as they make their way into the workplace.

Disclaimer: This post was not intended to generalize any group of people.

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Taking Social Media Recruitment to the Next Level

instagram and vine

For years we’ve been hearing about utilizing social media for recruitment. Over time, this developed beyond sites like LinkedIn and has now spilled over to Facebook, Twitter, Google+, and Open Source. But are you still missing out on available talent?

With more candidates finding ways to creatively share their personal brands, it might be wise to start tapping into other social media sites like Instagram and Vine. Not sure where to start? Check out a blog I wrote on SourceCon last month.

“Let’s Get Visual: Attracting and Sourcing Candidates Using Instagram and Vine.” Click here to read the original blog post on SourceCon.

Marketing and the Recruitment Professional

Don't jump bus advertisement

I remember when I first started learning about talent acquisition and recruitment. It seemed like the role focused more on keyword searches to find a bunch of resumes on job boards. Once a large stack of resumes was acquired, I then spent time interviewing individuals for jobs. If a job wasn’t open, I performed discovery calls to proactively build talent pools in the event that a new position opened up. Search, review, interview, document, and repeat. After a few months of going through this cycle, I felt turned off by the systematic approach. I thought this function was supposed to be about communication and genuine human interaction, not a robotic process. I bowed out from the recruitment role and eventually came back a couple years later to discover that it had morphed into something bigger and better.

When I originally decided to pursue a degree and career in human resources, I never dreamed that marketing skills would be imperative to have. When I returned back to the recruitment field, I soon learned that the role had taken on a new form and the successful recruiters were the one who blended talent acquisition skills with marketing. No longer did recruiters source the job boards for hours on end. Instead, they had structured their day to have equal time for sourcing/recruiting, interviewing, and now, marketing. After I got a sense of what people were doing, I dove right in and created a marketing strategy of my own.

  • I said farewell to posting and praying: Instead of posting job openings and waiting for people to apply, I became more proactive. How was I going to share this with people? More importantly, how was I going to make this engaging? My job promotions had started off as a link to the job with the title and location. Soon, I developed it into mini-marketing campaigns. These campaigns offered details that job seekers really cared about: company culture; things happening in the company; details about the office environment; details about the people they’d work with; and more insight to the projects or things they’d impact if they took the job.
  • I went to the places that allowed resumes to come to life: If you guessed social media, you’d be partially correct. Although social media sites like LinkedIn, Facebook, and Twitter have been great, there is so much more out there. I started researching candidates and found blogs, portfolios, interest groups, other specialized social sites, and more. This helped me see more of what they had to offer than what their resume initially stated. It took their resume and made them into a 3D version of a candidate. I loved it.
  • I nixed the template messages: When I receive a message that seems even remotely “spammy”, I typically delete it before I even read it. How do you think candidates feel when it’s obvious that they’re just another person on a list for recruiter spam? I took this into serious consideration and decided to spend more time on message customization. After I researched the candidate thoroughly through social sites, read more about what they like, or learned about what opportunities they were looking for, I got cracking on some message creations. I let them know why I was contacting them and what individual characteristics stood out to me. Additionally, I’d include specifics about the opportunity based on what the candidate seemed to be interested in. Does it take extra time and effort to do this? Sure, but the response rate increased because of it.

Of course, there are plenty of other things that a recruiter can do to blend marketing skills into their recruitment strategy but these were some of the first ones I eased into once I got back in the game. It was nice to start seeing a candidate as an individual, talented person rather than a keyword search result. It was also amazing to see how people responded to my creativity. In a sense, it felt honest because I was spending more time connecting opportunity with the right people and vice versa. If you’re in talent acquisition/recruitment and you haven’t tested these skills out yet, I highly recommend it.

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How I Changed My Failure into a Win

About a year and a half ago, my confidence took a solid beating. I had lost a job that I thought I was going to have a future with. Then, I got sucked into the tiresome cycle of temporary assignments that just generally wore on me. I was tired of starting over. I was tired of being underutilized. I was tired of having to go through the stressful cycle of job hunting each time the assignments ended. My resume was lost in the ATS black hole and being rejected interview after interview was not helping whatever little faith I had left in myself. I let questions like “what did I do wrong?” or “why am I not good enough?” or “why doesn’t anyone want to hire me?” torture me on the many nights that insomnia took over. Staring at the four walls of my apartment with the feelings of fading hope for the future put me in a dark place. I was defeated.

The negativity I felt about myself was the reason why I couldn’t move forward. Whether the failures or shortcomings were true or not, I let them waste valuable time I could have spent building myself up. Eventually, I let my “like-a-phoenix” mentality take over and I rose from those ashes. This time I was going to be the one telling people who I was and what I could do, not the other way around. I would be the one defining myself. I didn’t want to settle for something that didn’t feel right just so I could be employed on a permanent basis. I didn’t want to put myself in a situation that completely buried whatever little spark I had left. I was meant for more.

My newly found motivation caused me to reevaluate myself. I took the time to remember what I loved about working, my industry, and business as a whole. I considered what I wanted to be known for in the industry (at the time, I didn’t realize I was branding myself). Instead of trying so hard to fit neatly in the box that job descriptions put candidates in, I decided to go rogue. I brought my knowledge and experience to life. I gave it a voice and a purpose.

At first I gained momentum by sharing thought-provoking questions in relevant online groups. I was consistent and kept the conversation going. I made myself available to network with people further. Eventually, these conversations sparked my need to share my learnings. From there, my blog was born and I dedicated time to write to it regularly, sometimes even up to five times a week. I realized that the blog was a good portfolio builder but how was I going to get the word out? Social media was the answer and I ended up coming across a whole new world of business and social learning because of it. Discovering this social side of business changed the way I saw business overall. I was entranced.

The right person saw what I was doing and a few weeks later I landed a job. After achieving the ultimate goal I was aiming for (employment), I would have thought all of the effort I was putting in would eventually die down. Little did I know, all of these things became a part of who I am. What I did while I was trying to regain footing after my failure ended up changing my work ethic. It created my personal brand. It gave me something to be accountable for. More importantly, it allowed me to add value to my employer on a consistent basis.

Doing this has afforded me so many opportunities, personally and professionally, that gives me a sense of pride. I stopped waiting for people to tell me whether they thought I was ready or not and consistently made myself a better person on my own. I’m impressed with how much I grew once I broke through the barriers. I’m ecstatic that an employer not only saw this in me, but I’m also glad that they help keep that fire burning within myself. I’m grateful for my failure because it’s the reason why I am who I am today.

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The Need for Digital Vacations

I’ll admit it- I have a problem. I’ve become so accustomed to checking my email, social media, and text messages that I’ve been on autopilot. I’ve been recently catching myself mindlessly unlocking my phone every couple of minutes to check if I missed something. Did my phone beep to indicate a new alert had come through? No. It’s just become the norm in my life. More often than not, I have my head down, focusing on some form of computer screen or smart phone. My brain is constantly working, multitasking virtual discussions and networking. Suddenly, it’s July and I don’t even know what I’ve done in my physical life that was significant. And then I was struck by a term I heard on #Tchat last week – the “digital vacation.”

I was curious. Needless to say, between managing multiple social media profiles, staying consistent with my personal brand, blogging, researching, networking, and creating and implementing social media training for my company and clients- I’m starting to feel a little burnt out. I love this industry and all the things I’ve been able to come in contact with because of social media and digital options but if I see (or even write) one more buzzword, my brain might spontaneously combust. As I got involved in social media, I realized that this is a lifestyle. You need to be present and consistent, otherwise you’ll potentially never make an impact. Over a year of doing this non-stop, and I’m a bit spent.

Then I learned about the digital vacation. As I learned more about the details of this, I started to see more people in my social circles participating in it. How can someone just take a break from this? How can you unplug without putting yourself completely behind? Apparently, it’s not as hard as I initially thought. Here were some suggestions from the wonderful contributors in #Tchat:

  • Set expectations: Inform your networks that you will be taking a digital vacation and that you will be unavailable. This can prevent them from contacting you with something pressing that you can’t ignore.
  • Utilize your tools: there are so many great tools out there that allows you to schedule posts to go out on specific days at certain times. I utilize Hootsuite pretty often when it comes to this. Even if you aren’t physically present on your social media, scheduling posts to go out while you’re on vacation can allow you to maintain your consistency.
  • Create boundaries: find ways to ensure your phone and computer aren’t tempting. Turn off alerts that come to your phone for that week or set a boundary for how much time (or what set hours) you can use your devices.
  • Have a responsible person on your team: the world doesn’t stop turning just because you’re unavailable, and thanks to technology, this is even truer. If your social media and digital presence is especially important (i.e. you are a business, consultant, etc.), have at least one person monitoring that and contacting you ASAP if anything dire happens that requires your attention. Knowing you have this safeguard can make you feel more confident about taking this break.
  • Relax: Need I say more?

I didn’t realize how much my digital life had taken over my regular life until I caught myself clutching onto my phone like a lifeline, terrified that I’d miss something major. I realized that it’s ok to take that break, especially if I don’t want to make my love for this industry turn into something that feels like a suffocating obligation. I appreciate all the tips about taking a digital vacation and I’m going to be trying this very soon.

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Be a Leader Worth Following

Nothing like a little healthy discussion about leadership on #Tchat last week. Of course, there are plenty of leaders out there providing their advice on how to be an effective leader, but I don’t think leader-to-leader advice is the best way to consider all angles. In this chat, we were able to get some employee/follower insights about what we would want out of our leaders. It was very interesting to get their responses and discover the attributes that they value in a leader and also what they think needs some improvement.

Are you missing the mark?

  • Stop walking too far ahead: of course, a leader’s main objective is to pave the way for the future. But are they pushing through the obstacles and trudging ahead without a glance backwards? It’s important to provide direction to your people but you need to also be involved in the group, otherwise you’ll never know if you’re being as effective as you could be.
  • You can dish it out, but you can’t take it: a big thing that is valued in the world of work is continuous feedback. But it shouldn’t only be one-way. Sometimes people need to be led differently. A leader will never know the greatest way to lead his/her people to the best of their abilities if they don’t open up to two-way communication and feedback.
  • No one’s perfect and you’re not an exception: the quickest way a leader can lose faith from their followers/employees is to act like they know everything. We don’t want to hear, “It’s my way and that’s final” or “This is how it’s always been done and we’re sticking to that.” Things in business change pretty quickly and so should you. We will respect leaders who are open to continuous learning even if they experience some failure along the way. Why would anyone want to follow someone who seems to be out of touch with the current state of things?
  • Are you using the tools forced upon us: companies are adopting all sorts of new procedures or technology to help collaborative efforts. Additionally, these things are supposed to help with communication. But what good is it if the people that can make a change (cough, leaders) don’t actually utilize these things? So, basically, we’re wasting our time going through these motions without being heard.

We’re not out there pointing fingers at leaders and telling them they’re at fault for something. Honestly, we just really all want to work together in the best way that we can, which will take equal effort on both our parts. Sure, things can get messy and sometimes our attempts won’t always pan out. But even if that’s the case, are you still a leader worth following?

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The Candidate Experience Faux Pas

SmartRecruiters

Last week on #tchat, we discussed the importance of the candidate experience. A few job seekers and candidates were very interested in hearing what this all meant. Some have been out of the job hunting scene for several years so they didn’t realize how the whole interviewing experience had changed into something more than simply submitting a resume and having a quick interview or two. These days, landing a job is a process and candidates may come into contact with several different people throughout the interview cycle. In the end, a candidate may decide whether or not they accept employment at your company due to their experiences. If this is the case, how do you think your company would stack up?

There are so many scenarios that a candidate can face while applying and interviewing for a job. Is your company an offender of any of these things:

  • The black hole: a candidate applies to a job posting and never hears back from anyone. Several months still pass by and there is not even so much as a generic email letting them know the status of their resume.
  • The disengaged recruiter: sometimes, recruiters are so overwhelmed with candidates that they only have a few minutes to chat to each one before determining if they’re going to move them forward or not. Sometimes, recruiters may realize within the first few minutes of their conversation that the candidates are not a match. In these circumstances, there are plenty of times that candidates can blatantly tell that the recruiter is rushing through the interview, not completely listening, or only half-heartedly conversing with them.
  • “Don’t call us, we’ll call you”: a candidate might make it to the phone interview round or even make it through several steps of the interview process. The recruiters or hiring managers will promise to give them an update, provide feedback, or set them up with the next step and suddenly fall off the face of the earth. A candidate may reach out to find out when to expect an update and the recruiter becomes unresponsive, leaving the candidate to come up with their own conclusions.
  • The unrealistic job preview: candidates may speak to the recruiters and hiring managers about the job, expectations, company culture, and so on, which may have been displayed in a glorified version. The candidate gets hyped up about the opportunity and excitedly accepts a job offer only to discover that it was not at all like it was advertised.

Although there are plenty of other situations that candidates experience aside from the ones listed above, the important thing to remember is that none of these things are good. A candidate experience is crucial when it comes to attracting talent. This experience can even affect candidates other than the ones that have applied to your jobs or have interviewed with you. A candidate’s experience with you can define how external individuals review your employer brand. What’s more, their experiences can be easily shared with others thanks to social media, blogs, technology, and sites like Glassdoor.

So maybe that candidate wasn’t a fit for your job. That’s completely fine, not everyone is going to be. But how did you treat them? Did you leave them feeling positive about your organization or job regardless if they didn’t get it? Do you feel like they would tell others to apply to your company? Would they want to give you referrals?

If they did accept a job after having a bad experience, how do you think they would perform? Would they lose respect for your organization? Would they be disengaged? Would they already be looking for other opportunities, ready to abandon ship once they found something better?

How you treat your candidates matters in more ways than just for those who you’ve directly interviewed with. It affects your organization’s brand and reputation. It affects your internal employees’ morale. It can help or hurt your engaged and interested talent pool. It can aid or hinder your ability to reel in passive candidates.

Being a job seeker is tough these days. Keep this in mind and think of how you would feel if the roles were reversed. It can help you provide an experience that these candidates deserve.

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Prepare for the Interview Battlefield

 

Over the weekend, a friend of mine reached out to me because she was seeking some advice on how to properly prepare for the interview process. She had been out of the job seeking world for a few years now so the current concept of interview loops seemed foreign to her. Even though I studied human resources, talent acquisition, and have been in the field for a few years, I also struggled with this when I was searching for work a year ago. I thought I would have had the knowledge to beat the odds but I soon realized that whatever plan I had initially used during interviews was severely flawed. I began to feel like being a job seeker was like walking into a battlefield with the awareness that everyone is betting against you. It’s tough and winging it these days isn’t going to cut it.

You may never really be able to fully prepare for your job interviews, but it would be unwise to think that you can’t prepare yourself at all. The best thing I did for myself when I was getting ready for a phone interview was prepare organized notes that I could review while speaking to the recruiter. This helped me greatly so I suggested that my friend should get ready the same way I did:

  • Compare your skills/experience to the job description: the recruiter is trying to find out how much of a fit you are for the job role. Look at the job description requirements and duties and briefly write down your own experiences in a way that flows nicely against the description. Many people get caught up in unnecessary details or verbiage when the recruiter asks them about their experience. This can help you get straight to the point and make it easy for them to see that your skills will transfer well to this role.
  • Write down examples: a lot of the time, recruiters will ask you behavioral questions relevant to the job. This is a way to see how you would potentially handle realistic situations that may happen in the day-to-day. Having solid examples, details about the actions you took, and the result will be a great way to show the recruiter that you can handle any curveballs thrown at you.
  • Be ready for the tough questions: of course, you may not have been able to handle every curveball gracefully throughout your career. If a recruiter asks you about a time that you failed or about a weakness, make sure you have an example. More importantly, make sure you show them what you learned from this experience.
  • Don’t forget your accomplishments: there are times where you may have gone above and beyond in your company or you may have even accomplished things outside of your job scope. Sometimes, candidates mix this in when they’re explaining their work experience and this can throw off the recruiter. Having these examples separate can make sure the recruiter will see that you have relevant experience but also that you have the initiative and drive to do more when you have the bandwidth.
  • Have 2-5 great questions: recruiters love it when candidates ask solid questions. However, make sure you have thoughtful questions. Nothing is more irritating than getting asked a question that could have been easily answered if you read the job description. To really wow the recruiter, do some digging and take the time to research. Go beyond their company website and even look into news about them, their blog, or press releases.
  • Keep it organized: having notes is great but make sure you keep it organized. This can allow you to refer to them quickly so you don’t miss a beat in your response.

I loved having notes. Honestly, I’m not all that great thinking on my toes. If I’m taken off-guard, I’ll end up talking in circles. If I take the time to think it through, my nerves of taking too long to answer will force me to respond before I can even think of a good reply. I’ve heard this happening to plenty of people, which is why I strongly suggest taking the time to have these notes prepared. Having this ready may even help reduce some of your stress and interviewing jitters which can allow you to display confidence.

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