What Your Online Presence Can Do for Your Job Hunt

When I thought about the ideal job hunt, I always had believed that to be the most professional and proactive hunter, it was best to update your resume often and simply upload them to career websites. In addition to this, I was led to believe that the best way to get my resume in front of a recruiter was to apply to jobs online through job boards and applicant tracking systems. After all, these systems were put in place to help our resume be re-routed to the appropriate person, right? That used to work just fine until everyone else started to resort to this option. Now I realize that job seekers need to do something more to really set themselves apart. Over the course of the last few months, it became apparent that creating a personal brand via online can really help you during your job hunt.

I always assumed that doing anything online or on social media was typically considered something personal. I also heard the stories about how companies Google candidates to find these sites to do a quick “background” check before considering them for an interview. When I was in college, many teachers and guidance counselors told us to keep our online presence private or to delete anything that can potentially cause us to lose a job. With all these warnings, I never felt that having an online presence would help me land the job that I wanted. But after months of searching and being unsuccessful, I decided to give it a try.

To play it safe, I decided to keep my personal social media accounts private but then decided to create separate accounts strictly for business and maintaining a professional appearance. Of course, I decided to focus on LinkedIn first because that site is all about networking business professionals. It didn’t really pick up steam, though, until I invested more time into it. Putting up a profile with your experience isn’t enough to catch the attention of recruiters. You really need to participate. Here are some things I did on LinkedIn that helped me get more job interviews:

  • Update profile content and headline. Use keywords relevant to what you’re searching for so recruiters can find you easier.
  • Join groups. Joining groups are great but you must make sure you take time to participate in order to really allow yourself to get exposure. Comment on members’ discussion posts in a way that can show you are knowledgeable about a subject. Even post your own discussion questions on there to welcome interaction.
  • Keep the conversation flowing. In order to network effectively and build relationships, you must invest in time to keep the conversation going. If you comment on something or post a discussion question, make sure you respond to those who are also commenting. This flow of communication can help people get to know you better and open up an opportunity to connect.
  • Post interesting articles. Spark up some further conversation by posting online articles, publications, blogs, etc. This could grasp people’s attention and also display the fact that you keep up with industry trends.
  • Get personal. If you plan on sending a message or an invite, be sure to add something personal in the message. If you’re adding a recruiter, you could even mention that you’ve applied to a specific position at their company and wanted to talk more about it. This could help them pull your resume from the pile of hundreds they get regularly.

After I got LinkedIn up and running, I decided to take it a step further and see what Twitter had to offer. I used to use Twitter sporadically since 2009 and never really thought it could be useful for anything more than personal use. I was SO wrong. After using Twitter in a professional capacity, I ended up receiving more job offers, interviews, and assistance to find a job than I ever did when I used to just apply to online job boards. I couldn’t believe it. Here are some ways I effectively used Twitter during my job hunt:

  • Add people that are relevant to the industry you’re trying to get a job in.
  • Add recruiters that work at the companies you are interested in working at.
  • Write thoughtful responses to their tweets to help open up communication.
  • Tweet links to relevant online articles, publications, blogs, etc.
  • And most IMPORTANTLY, join Twitter chats(this was the easiest way I was able to get interviews.) Twitter chats are amazing. It opens up real-time communication and could help you get exposure to the right people. Some TweetChats I’ve joined that were really great for my job hunt were:
    • #JobHuntChat – Mondays @ 10PM EST
    • #TalentNet – Tuesdays @ 7PM EST
    • #TChat – Wednesday  @ 7PM EST
    • #GenYChat- Wednesday @ 9PM EST
    • #HFChat – Friday @ 12PM EST

These chats are either geared towards connecting job seekers with recruiters or the chats are HR related which means you can easily connect with HR and recruiters. Of course, these are just a few chats of the many that are out there. I would suggest researching chats that are relevant to the industry or job type you are looking for.

After a while, I really started to enjoy the results I was getting from this and decided to take it even another step further. I created a blog that was relevant to the industry I was targeting (Human Resources) and started to write on a regular basis to help extend my online presence even more. I promoted it via LinkedIn and Twitter. This blog has helped recruiters to see my competency, knowledge, and even get to know a little more about me. They were able to see how I could fit in with their company. If you are able to do something virtually that is relevant to the industry you want to work in, give it a try. It could really help you stand out even more and add something extra to your candidate profile.

Having an online presence can really help you if you do it right. Keep it professional but also keep it YOU. Your online presence can help hiring managers, recruiters, and companies really get an idea of who you are and what you could potentially do for them. I was happy to see that investing time in this has paid off. After committing time to this, I was able to get job interviews, internship offers, and guest blog post offers. I felt that I made more progress doing it this way than the months I spent just dedicating time to job boards and online applications. Give it a try, it could make a huge difference.

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Putting Yourself Out There

As I was thinking about what I wanted to put in this post today, I realized that I’m surrounded by some pretty amazing people. Daily conversations with them have allowed me to easily come up with topics to write about. The theme of this weekend seemed to surround the idea of pursuing the things you want in life. Of course, going after the things you love and want can be terrifying and most people find ways to talk themselves out of doing it. However, sometimes you just need to put yourself out there and see what happens.

A few months ago I was talking to my cousin, Andrea Daniel, about work, life, and everything in between. She and I are a lot alike in the sense that we are the “wanderers” and “adventurers” of the family. She’s been a bit braver about going after the things she wants, though. She’s lived in multiple states, traveled a bunch, and even studied abroad on a cruise line to allow her to visit multiple countries. I’ve always been a bit more cautious for fear of failing, so I’ve always admired her courage to not hold back and also her relentless nature to roll with the punches.

In our conversation, she told me that if I really want to do something or really wanted to be somewhere, to just do it. She said to figure out a way to get where I needed to be and find a way to make it work once I got there. Going after the things you want in life aren’t always going to be easy and won’t happen overnight, but what kind of life would we lead if we never tried? Will there always be a part of us that tugs on our heartstrings, urging for more? Her advice has stayed with me and I’ve slowly started to follow it. Additionally, I’ve paid it forward and gave others the encouragement to put themselves out there.

First, I started with Jim Sweeney. Over the last six months I watched him get extremely excited about the idea to start a software development project that first specialized in apps and PC games, then eventually business software. He holds weekly meetings with the members of his group to go over ideas, recruit new members to fulfill different duties, and attempts to teach himself programming languages. I also saw him get a little deflated about the idea because he couldn’t find a programmer nor was he able to teach himself to be functional in coding on his own.

He was clearly passionate about it, seemed to love the idea of creating the software, and was trying hard to learn. So I asked him, “Why don’t you go back to school for it?” He told me that he didn’t have time to go back to school because he worked full-time. I wasn’t accepting that answer. I worked full-time the majority of the time I was going to school. I found a way to make it work by going to Thomas Edison State College. Of course, it took a bit longer to get my degree but I still got it.

Soon after our conversation, I introduced him to the college and now he is an enrolled student pursuing a degree in Computer Science. He will have his degree in about a year and I’ve never seen him happier. He knows that in 12 months he will have the capability to move forward with his project without having to rely on finding a programmer. It is empowering him to be able to make his dreams a reality from start to finish. Additionally, it would allow him to gain the skills to move forward with his current employer, Amazon.com.

Seeing someone who knows their dreams are within their reach can be inspiring. So, I took my own advice. Writing has always been a passion of mine but I never pursued it seriously because it always had a stigma that if you were a full-time writer, you would live the life of a starving artist (I don’t particularly like starving). Feeling like I would fail before I even started had me shy away from the idea in the past. But, like Andrea said, you need to just do it and make it work.

So here I am doing it. I haven’t been this mentally engaged or excited about something in a long time. Will the right person see this and offer me a job? Maybe. Will I end up paving my own way and make a career on my own doing this? Possibly. But even if neither of those things happens, the fact that these writings could potentially inspire even just a handful of people is enough for me. Making a difference in someone’s life by doing something I love is going to be marked off as a success in my book.

Now let’s fast forward to this weekend. My friend, Laura Grotzinger, just returned from a scuba-diving trip in Honduras. She was absolutely radiating with happiness and went on to discuss about how that trip got her back into doing photography and art. She went on to explain how she hoped to create photos, paintings, and inspirational posters using pictures from her travels and adventures. It was nice to see her doing the things she truly enjoys.

After she finally caught her breath from telling me all her wonderful stories, she took notice that I also seemed to have more of a positive demeanor since the last time she saw me. I told her about how I’ve been expressing my ideas through my blogging which has already allowed me to connect with some fascinating people who have introduced me to interesting concepts. I showed Laura how to use WordPress and she left my house even more ecstatic than when she first arrived (I didn’t think that was possible). She told me she couldn’t wait to create her own so she could display her art. Additionally, she planned on blogging about her other passion: travel. I watched her as she thoughtfully considered posts that intended on helping other travelers learn some tips for planning a trip. I hope her articles will help her land a dream job with Intrepid Travel one day.

So many people get discouraged from going after what they really want because those around them can sometimes be unintentionally unsupportive. The point of this posting is to show you that there is always a way and that it’s never too late. You can easily work on achieving your goals in your free time, step by step. It may be a slow process, but the fact of the matter is that you’re still doing it and that’s a win on its own. The first and most crucial step is to put yourself out there. Maybe those in your immediate circle aren’t giving you the support you need to take that step but trust me when I say that the world is big and you will find plenty of people to give you the encouragement and validation that you need. Give it a chance. I’m sure you’ll be pleasantly surprised.

With that being said, I’d like to give a big THANK YOU to my friends, family, acquaintances, and even strangers who have taken a moment out of their time to offer me kind words. That simple act of kindness and support has given me the courage to take that first step. I appreciate it beyond words.
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I’d love to hear more about your success stories or your plans to put yourself out there. Send me a tweet: @ashlaurenperez

Network with:
Andrea Daniel
Jim Sweeney
Laura Grotzinger’s Blog

http://laurasglobetrotting.com/
Companies/school mentioned:
Amazon.com
WordPress
Thomas Edison State College
Intrepid Travel

A New Twist on Resumes

Job seekers, are you tired of getting no response to your resume submittal? Recruiters, are you sick of looking at the same resume styles over and over again? Having been in both situations, I can honestly say I am. It’s been quite a dull experience creating my resume or having to review resumes of others. After a while, all resumes seem to blend together and it becomes hard for candidates stand out and differentiate themselves from others. Over the years, it has been beaten into our brains that a professional resume needs to follow a certain format. However, does this still hold true today?

Throughout my research, I have noticed that employers are starting to appreciate people who take a creative approach to their resumes. Candidates are finding ways to customize their resumes to show their industry and job function competency. For example, my friend who is pursuing production in the motion picture industry recently showed me his resume. It was a fun, artistic page that looked like a movie ad. It included his information, education, and links to the projects he had done. In my recruiting days, I had never seen a resume like that. It was actually quite enjoyable.

As I investigated this topic further, I came across the following cases: marketing candidates who created their resume as a brochure; broadcasting candidates who made videos or recordings of “radio hosting” as their resume; and creative writing majors who made their resume into a short story. I found these methods to be imaginative, entertaining, and a good way to display their capabilities. I would have much rather reviewed these resumes than the mundane “chronological” format.

A new extension of people’s “resumes” will be the social media aspect. Recruiters can now review candidates’ “web presence” via social sites like LinkedIn, Twitter, and Facebook. Candidates: here is another way you can make yourself shine. Make sure your profiles clearly display your experience and education for the job/industry you’re targeting. Post things that are relevant and display your up-to-date knowledge of an industry’s news. However, please note: if you make your profile pages public to employers, make sure you don’t have anything incriminating on there (i.e. embarrassing party photos, unprofessional e-mail addresses, or taboo “interests and activities”). I’m all about individualism but there has to a certain line you shouldn’t cross, especially while actively finding work.

Job Seekers, I’m in the same boat so I know how tiring it can be to keep fighting for opportunity and not find it. I urge you to take a chance and let your personality show. Find a new way to demonstrate who you are and what you can do. For example, I’m interested and experienced in human resources, technology, and writing. Those are the three industries I’m targeting but it was becoming apparent to me that I had to do something more than submit a resume via job postings…so, I did. In fact, you’re reading the version of my resume. This blog was meant to inspire, open minds, and have people consider different perspectives. I also created this to help motivate people stuck in a rut and hopefully give them ideas on a new tactic. However, this is also my personal resume. This blog will display the following to employers:

• My competency in: writing and blogging; human resources; and social media use.
• I’m up-to-date with human resources and technology trends and news.
• I understand information relevant to the industry well enough to create my own ideas from it.

I think what’s most important about creating your own resume is the fact that you can show employers more of who you are. The original formatted resume shows employers that we can do specific job functions but it doesn’t prove that we truly understand it on a deeper level. It doesn’t illustrate our passion. Sure, my resume might say I have successfully performed data entry but does that mean I want to spend 40 hours a week entering data? Additionally, we’ve created our original resumes to have specific keywords and terms that employers were looking for. If we all conform to what we think employers want to see on our resumes, it’s no wonder why our resumes blend in.

Some employers will appreciate your method and some may not. But that’s the point- finding an employer that appreciates you and vice versa. It’s time to test the waters and take that extra step to stand out against the competition. Most importantly, make sure you have fun while you’re doing it!

Links to read (I apologize, hyperlink function does not work!):
No More Resumes, Say Some Firms- WSJ: http://online.wsj.com/article/SB10001424052970203750404577173031991814896.html

Companies mentioned:
http://www.linkedin.com
http://www.facebook.com
http://www.twitter.com

About

About the Blog:

Consider me an outside-of-the box thinker that likes to test what is currently in place in hopes to build a better future. This blog is meant to inspire people, open some minds, consider things in a different way, and hopefully make a positive difference.

Please feel free to read, respond, and network with me and others on this site. I love talking to new people because they can teach me things that I may not have had exposure to yet. Not to mention, these conversations can be a muse for future blog postings.

You can also follow me on:
Twitter: ashlaurenperez
LinkedIn:http://www.linkedin.com/in/ashleylperez

It is always nice to have a face to the blog.