Clearing the Misconceptions about Recruiters

Recently, a friend forwarded me a snarky blog post written by an individual giving technical recruiters “tips” on how not to be hated by technical candidates. I get it- technical candidates are contacted multiple times a day by recruiters and sometimes with job openings that aren’t relevant to their skill-set. I would be annoyed after a while, too. But as I read through the blog post further, I actually started to see that he was off-base on a lot of points he made and seemingly generalized recruiters into one “type.” After thinking about this, I started to wonder if other people who weren’t familiarized with the recruiting and talent acquisition industry had the same thoughts. If so, then I think it would be best to break them out of this one-size-fits-all mentality about recruiters.

I would like to clear the air about the following areas and help people outside of this industry understand our purpose a little bit better:

  • We don’t all work for commission: Yes. There are recruiters out there that work for agencies that only pay based on certain metrics. But that only makes up a small portion of recruiters. I’ve had people angrily say to me, “Well, what do you care? You’re only doing this to make your commission.” No. Wrong. Whether I hire you or not has no effect on my paycheck. Making a bonus has no part in the reason why I’m contacting you. I honestly reached out to you because I’m trying to find quality candidates for my client and I thought you were a potentially high caliber candidate.
  • We’re not sales people: Sure, sometimes recruiting duties have some similarities to sales functions. But that doesn’t make me a sales person. Some metrics are just to ensure that we are not only finding quality people, but that we’re also finding it in a timely manner. As much as I would love to find the best person ever, sometimes companies don’t have that time luxury. But regardless of this, it still does not make me a sales person. What I love about recruiting is the ability to help people find work and help companies find the person that can make their organization better. It’s about discovering the connection that benefits both parties.
  • We’re not all looking to hire temporary or contract employees: Sometimes companies don’t have the bandwidth to handle the tedious and long processes it takes to source and recruit candidates. They sometimes hire outside help to assist with their time sensitive positions. A good portion of those times, the positions are full-time, permanent, direct hires with the companies. So it may be best to clarify this with a recruiter before writing them off.
  • Trust me, we’re doing our homework: Just like you don’t appreciate having your time wasted by people reaching out to you for completely irrelevant job opportunities, we don’t like wasting our time searching for and connecting with candidates that aren’t a fit. In the blog article I mentioned earlier, the individual said something to the effect that “recruiters don’t do their homework.” I know several recruiters, including myself, that spend hours every day trying to educate themselves through various means. We try our hardest to wrap our heads around the lingo, the details, the expectations, and so on but sometimes we fall short. There is only so much we can learn about a job or industry without actually going to school for it or without actually working in it. It would almost be the same case as when a candidate first broke into their new job or first started going to school for a specific subject. Sometimes you can’t fully learn something until you do it for a while.
  • We take your feedback into consideration: On the same note as the “homework” thing, I’ve had plenty of candidates give me some detailed reasons about why a job was or was not a fit for them. Some even explained a few of the industry terms to me. Not only did I appreciate it, but I also shared it with my team so they can learn. Additionally, if the candidate said they weren’t a fit but gave me details of what they’re looking for, I’d happily pass them to someone who is recruiting for something more relevant. Your feedback does not go in one ear and out the other.
  • We’re not always recruiting for ONE job: We may reach out to you for one job because it seems like that’s what you’re most fitting for. However, there are plenty of times that we are recruiting for other positions or know someone who is recruiting for other positions. Instead of ignoring the phone or email, give us an idea of what you’re looking for (even if it’s passively) so we can hopefully help you down the line.
  • We’re extremely connected with each other: I wish I kept track of how many times I passed along a candidate to recruiters inside and outside of my organization. Sometimes I can’t help a candidate but know someone who could. I’ll try and get that resume to the appropriate person. I’ll try to help even if it doesn’t benefit me or my company. This seems to be pretty common in our industry (at least to me it seems so). I’ve worked with recruiters in different companies and different hemispheres to help candidates and vice versa. But just like a recruiter can positively recommend a candidate to someone, they can also be the reason why a candidate is not recommended. Remember to keep your interactions professional to ensure all recruiters have the correct perception and impression of you and can make those positive recommendations.

There are so many more points I can touch upon but I think this will do for now. Yes, there are recruiters out there that fit the negative outlook that the blog writer had indicated in his post. But it’s only hurting him to shut out all recruiters because he thinks this is how they all are. Recruiting is not an easy job. It involves a lot of research, strategy, and learning. We’re not just looking for ANYONE to fill a position, we’re looking for the RIGHT ONE. So before a candidate assumes that they’re just another random contact that has to be made to meet a recruiter’s metrics and goals, please consider the fact that we may be reaching out to you because we honestly think you could be the right person that our hiring manager is looking for.

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Looking Back: The Time I Wished I Hadn’t Wasted

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When I was in college, I thought I knew it all. Then again, maybe most of us have a false sense of confidence at that time in our lives. I thought that I was going to be ahead of the game because I was working full-time while obtaining my bachelor’s degree. Not only was I making enough money to have financial independence, but I was also allowing myself to get some real-world experience so I would be a more attractive candidate than the others who only had their diploma. Oh yeah, I had it all figured out back then… but I was wrong.

Having a full-time job was definitely great but it didn’t help me get where I needed to be. When I was going to college, no one told me about the importance of honing in on a specific job function to ensure a smooth transition into my field upon graduation. I mean, surely having experience as an administrative assistant would be transferable to a role in human resources, right? After applying to jobs and interviewing, I learned that this was a big no.

I remember sitting in an interview for an entry-level HR assistant role and the recruiter asked me about my HR experience. “Um, well, I have my bachelor’s that focused on HR and I took plenty of classes that were HR related.” I thought that was a decent answer. After all, this was an entry-level position that would take recent grads. Needless to say, I didn’t get the job.

I called my brother that night to complain about the fact that no one would hire me for HR jobs. I just couldn’t understand how entry-level positions would say they were open to zero years of experience, but then would reject candidates for not having experience. Was this some sort of sick trick? How could anyone expect me to get experience if no one would give me a chance? “Why don’t you do an internship?” my brother asked me. At that point, I had absolutely no time to squeeze in an internship on top of a job. Also, I was living on my own, states away from home, and couldn’t afford to quit my job (and income) to take a non-paid internship.

I wished I knew what the hiring criteria was before I graduated school and before I made the move out of my parent’s house. I wished I would have taken advantage of my live-at-home situation to help me properly get relevant experience in my field while I had the time and option to do it. Instead, I wasted time thinking I was “growing up” faster and gaining “professional experience”, when in reality I was only gaining experience that wouldn’t actually get me where I needed to go. I eventually landed a job in HR down the line but I often wonder if I would have been further along in my career if I didn’t waste that time in college.

If you are in college, please take note of my career blunder and don’t waste your time. If you have a career focus, make sure you take the time to learn about the hiring criteria before you get to the point where you need to start applying. Learn what employers look for in candidates and take the time to somehow build those skills before you need to actually get a full-time job. You’ll be glad that you put in the extra effort during college, trust me.

For internship advice, check out YouTern – great resource.

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The Candidate Experience Faux Pas

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Last week on #tchat, we discussed the importance of the candidate experience. A few job seekers and candidates were very interested in hearing what this all meant. Some have been out of the job hunting scene for several years so they didn’t realize how the whole interviewing experience had changed into something more than simply submitting a resume and having a quick interview or two. These days, landing a job is a process and candidates may come into contact with several different people throughout the interview cycle. In the end, a candidate may decide whether or not they accept employment at your company due to their experiences. If this is the case, how do you think your company would stack up?

There are so many scenarios that a candidate can face while applying and interviewing for a job. Is your company an offender of any of these things:

  • The black hole: a candidate applies to a job posting and never hears back from anyone. Several months still pass by and there is not even so much as a generic email letting them know the status of their resume.
  • The disengaged recruiter: sometimes, recruiters are so overwhelmed with candidates that they only have a few minutes to chat to each one before determining if they’re going to move them forward or not. Sometimes, recruiters may realize within the first few minutes of their conversation that the candidates are not a match. In these circumstances, there are plenty of times that candidates can blatantly tell that the recruiter is rushing through the interview, not completely listening, or only half-heartedly conversing with them.
  • “Don’t call us, we’ll call you”: a candidate might make it to the phone interview round or even make it through several steps of the interview process. The recruiters or hiring managers will promise to give them an update, provide feedback, or set them up with the next step and suddenly fall off the face of the earth. A candidate may reach out to find out when to expect an update and the recruiter becomes unresponsive, leaving the candidate to come up with their own conclusions.
  • The unrealistic job preview: candidates may speak to the recruiters and hiring managers about the job, expectations, company culture, and so on, which may have been displayed in a glorified version. The candidate gets hyped up about the opportunity and excitedly accepts a job offer only to discover that it was not at all like it was advertised.

Although there are plenty of other situations that candidates experience aside from the ones listed above, the important thing to remember is that none of these things are good. A candidate experience is crucial when it comes to attracting talent. This experience can even affect candidates other than the ones that have applied to your jobs or have interviewed with you. A candidate’s experience with you can define how external individuals review your employer brand. What’s more, their experiences can be easily shared with others thanks to social media, blogs, technology, and sites like Glassdoor.

So maybe that candidate wasn’t a fit for your job. That’s completely fine, not everyone is going to be. But how did you treat them? Did you leave them feeling positive about your organization or job regardless if they didn’t get it? Do you feel like they would tell others to apply to your company? Would they want to give you referrals?

If they did accept a job after having a bad experience, how do you think they would perform? Would they lose respect for your organization? Would they be disengaged? Would they already be looking for other opportunities, ready to abandon ship once they found something better?

How you treat your candidates matters in more ways than just for those who you’ve directly interviewed with. It affects your organization’s brand and reputation. It affects your internal employees’ morale. It can help or hurt your engaged and interested talent pool. It can aid or hinder your ability to reel in passive candidates.

Being a job seeker is tough these days. Keep this in mind and think of how you would feel if the roles were reversed. It can help you provide an experience that these candidates deserve.

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Prepare for the Interview Battlefield

 

Over the weekend, a friend of mine reached out to me because she was seeking some advice on how to properly prepare for the interview process. She had been out of the job seeking world for a few years now so the current concept of interview loops seemed foreign to her. Even though I studied human resources, talent acquisition, and have been in the field for a few years, I also struggled with this when I was searching for work a year ago. I thought I would have had the knowledge to beat the odds but I soon realized that whatever plan I had initially used during interviews was severely flawed. I began to feel like being a job seeker was like walking into a battlefield with the awareness that everyone is betting against you. It’s tough and winging it these days isn’t going to cut it.

You may never really be able to fully prepare for your job interviews, but it would be unwise to think that you can’t prepare yourself at all. The best thing I did for myself when I was getting ready for a phone interview was prepare organized notes that I could review while speaking to the recruiter. This helped me greatly so I suggested that my friend should get ready the same way I did:

  • Compare your skills/experience to the job description: the recruiter is trying to find out how much of a fit you are for the job role. Look at the job description requirements and duties and briefly write down your own experiences in a way that flows nicely against the description. Many people get caught up in unnecessary details or verbiage when the recruiter asks them about their experience. This can help you get straight to the point and make it easy for them to see that your skills will transfer well to this role.
  • Write down examples: a lot of the time, recruiters will ask you behavioral questions relevant to the job. This is a way to see how you would potentially handle realistic situations that may happen in the day-to-day. Having solid examples, details about the actions you took, and the result will be a great way to show the recruiter that you can handle any curveballs thrown at you.
  • Be ready for the tough questions: of course, you may not have been able to handle every curveball gracefully throughout your career. If a recruiter asks you about a time that you failed or about a weakness, make sure you have an example. More importantly, make sure you show them what you learned from this experience.
  • Don’t forget your accomplishments: there are times where you may have gone above and beyond in your company or you may have even accomplished things outside of your job scope. Sometimes, candidates mix this in when they’re explaining their work experience and this can throw off the recruiter. Having these examples separate can make sure the recruiter will see that you have relevant experience but also that you have the initiative and drive to do more when you have the bandwidth.
  • Have 2-5 great questions: recruiters love it when candidates ask solid questions. However, make sure you have thoughtful questions. Nothing is more irritating than getting asked a question that could have been easily answered if you read the job description. To really wow the recruiter, do some digging and take the time to research. Go beyond their company website and even look into news about them, their blog, or press releases.
  • Keep it organized: having notes is great but make sure you keep it organized. This can allow you to refer to them quickly so you don’t miss a beat in your response.

I loved having notes. Honestly, I’m not all that great thinking on my toes. If I’m taken off-guard, I’ll end up talking in circles. If I take the time to think it through, my nerves of taking too long to answer will force me to respond before I can even think of a good reply. I’ve heard this happening to plenty of people, which is why I strongly suggest taking the time to have these notes prepared. Having this ready may even help reduce some of your stress and interviewing jitters which can allow you to display confidence.

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Job Seekers: Don’t Talk Yourself Out of a Job

There are plenty of articles, books, infographics, and videos which discuss the best interview tips for job seekers. They provide insightful ways to research companies before the interviews. They teach you about the different interviewing steps. They provide interviewing blunders so seekers can learn from them. And they give suggestions on how to make a candidate stand out in the interview process. Mostly, these are all great resources for job seekers to use, but what about teaching them how NOT to talk themselves out of an opportunity during an interview?

Although I’m in a recruiting role now, I have also dealt with the ups and downs of being a job seeker. As I perfect my recruiting skills and collaborate with other recruiters, I’ve learned some of the mistakes I’ve made when I was searching for a job. I realized that sometimes saying too much could actually work against a candidate and extra information could cause a recruiter to think the following things:

  • You’re all over the place: I completely understand when a candidate wants to talk about all of their experiences in detail because it shows some additional skills and initiative that they believe will add value. Sometimes this is true, but if you present it wrong or overelaborate these experiences, you may take away from the core point that you were trying to make. The purpose of the interview is to show the recruiter that you are perfect for that specific position. If you clutter it up with other details, it might cause some confusion.
  • You’re not as skilled as they initially thought: Your resume might say you have five years of experience in a specific position, but if you go off on a tangent about all the other duties you preformed while in that role, the recruiter might believe that your job didn’t focus solely on the function they’re looking for. You may have gained those skills through additional side projects. If this is the case, make sure you present it in a way so recruiters know that it was something extra that you did and that your previous job fully-involved all of the duties that the recruiter is targeting.
  • You don’t know what you want: One of the biggest things I’ve seen when it comes to this is the fact that candidates tend to talk a lot about irrelevant experiences and skills they have. They may think it helps show their diverse skill-set and years of professional experience, but it can make a recruiter wonder where your true passion lies. Are you just taking this job because you have enough experience to meet the requirements or will this job keep you engaged enough?
  • You talked yourself into a corner: make sure you ask the recruiter questions in regard to what they’re looking for in a candidate and what the expectations are. The last thing you want to do is have to backtrack a previous statement you made about why you didn’t like a specific job/duty or what you thought you were the weakest at. It’s extremely hard to recover from that.

I won’t lie, I’ve been this type of candidate before. I was excited to land an interview and wanted to tell the recruiter everything I possibly could about my professional experience so they thought I could be an asset to their company. I thought my broad skill-set would help them see that I was adaptable and flexible. Unfortunately for me, it was quite the opposite. Instead, the recruiter received a jumbled amount of information that didn’t help them easily see how my skills perfectly matched their job opening. Even if I did have a great match of skills, they couldn’t determine that with all the additional chatter about “this” and “that”.

I strongly suggest for candidates to take the time to really re-read details about the job and the company and then consider great examples from their previous experiences that fluidly matches what the recruiter is looking for. Think of these answers beforehand so you can get straight to the point effectively and don’t include any unnecessary details that isn’t relevant. As a candidate, you want to paint the best picture for the recruiter so they can see that your transition into this position will be a smooth one.

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Interns Should be More Than Your Coffee Lackey

Many years ago, interns used to be called “apprentices.” In these roles, the mentor would teach the apprentice how to do the job, provide details about the industry, and give a realistic expectations. The mentor took time to add value to the individual they were teaching and, as a result, allowed the individual to gain skills and knowledge to perform well once they were ready to start their career. In present day, interns are joked to be the “coffee lackey” or the “errand runner” for the company they’re “working” at. Sadly, these terms came about because some companies have delegated these tasks to the individuals who initially came there to learn. But how is getting a coffee order right going to help anyone?

As a support system and mentor for some of my interns, I often have a weekly call with them to discuss some of the things they’re learning from the team/department they’re interning in. I’ll attempt to answer any questions, build a support system, and offer some guidance. Of course, I’m always intrigued to hear about their previous interning experiences compared to their current ones and also to hear about their dislikes and likes from each experience. Needless to say, it shocked me when I heard that there are plenty of times when these interns literally were delegated the bare minimum. They’d tell me that these situations didn’t allow them to learn anything useful and that they felt like they wasted their time. More importantly, their experience at the company made them want to rule it out as a potential employer down the line.

What bothers me about this situation is the fact that we’re not doing anything or anyone justice if we aren’t utilizing our interns the best that we can. These interns come to companies in hopes to get a realistic view of what the world of work really is like. They came to put their school studies to practice and build their skills in ways that textbooks and classrooms can’t provide. They’re making a conscious effort to build their resumes so they are an attractive candidate once they’re ready for full-time work. They came to your company because they potentially wanted to build a relationship so you could consider them once you had a relevantjob opening. And how are they repaid for their effort? By having companies waste their time and make them feel expendable.

Here comes the irony: I often hear recruiters and hiring managers complain that there isn’t enough good talent for their entry-level positions. The reason for this is because some companies have turned internships into an opportunity to have someone do the unfavorable tasks that they don’t want to do rather than actually mentoring them. This could be an opportunity to allow them to reach their potential. As a company that has internship programs, it’s your responsibility to help build the talent for the future workforce. If you want great employees coming out of college, then it’s imperative for you to help them build their skills at a time where they are eager and inspired to learn.

Interns come to companies with natural motivation, desire to learn, drive, and ambition. They’re hopeful for their future and are looking up to their mentors to guide them in the right direction. Essentially, mentors of the internship programs are the ones who are helping shape our upcoming workforce. What are you doing to help contribute?

If this topic interests you, be sure to join in or listen to the #InternPro radio show.

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Do You Have an Internal Employer Brand?

 

Last week, I took a trip out to Seattle to spend some time working, exploring, and learning about the city. I was lucky enough to get the opportunity to visit Amazon.com, one of the many corporate campuses that are located in the area. I had never explored a “campus” in the past but I’ve always been extremely eager to get a first-hand experience after reading the many articles that are out about it. Needless to say- I was impressed. But I wasn’t just impressed by the immensity of the campus, I was blown away by the branding located around the campus which had me thinking about the whole “employer branding” thing. I know HR is struggling to implement a strong brand to attract external candidates, but what about their internal brand?

One of HR’s main functions is to recruit and attract quality talent to their organization but it’s also about retaining the talent that is currently there. What are we doing to keep our employees engaged and loyal to our organizations? Competitive compensation isn’t going to be the only option to keep an employee from walking. Maybe you aren’t an enormous organization like Amazon.com, Google, or Linkedin who are notorious for having awesome internal brands, campuses, and culture, but there are ways to adopt some of these things to fit with your organization:

  • What vibe does your workspace give off?: One of the most notable things I think of when it comes to campuses like these are the different workspace options that are available. Yes- I said OPTIONS. Their offices are not set up with jail-like cubical rows with the occasional office or conference room here or there. They have open spaces, co-working options, lounge areas, and unique personalities. Perhaps you don’t have the space or budget to create these areas but there are plenty of ways to create an open environment that seems welcoming and non-restrictive.
  • What internal recruitment marketing do you have in place?: As I was riding an elevator in one of the Amazon buildings, I noticed a vibrant poster marketing one of their departments that currently was recruiting for Software Engineers. One side of the poster showed a man sitting at a computer with the saying, “This is what it looks like to work on my team.” The other side showed an imaginative, creative, and fun scene surrounding the man at the computer with the saying, “This is what it FEELS like to work on my team.” Below both posters had the team manager’s contact information that you could rip off and take with you. I absolutely loved it. Amazon is huge so having marketing options like that could really make it easy to recruit for internal candidates that didn’t know about your team. Makes sense for a company that’s as large as that, right? Here’s the kicker- even employees in small organizations admit that they aren’t aware that specific jobs exist or they don’t know about internal job openings within the organization. This can be a huge issue, especially since many employees leave their company because they feel like they have no internal mobility options. That situation might not be true and their perception of this might just be due to lack of information.
  • Are you too scared to adapt?: I understand the phrase, “If it’s not broke, don’t fix it.” And that phrase is a perfectly reasonable one. If your company is functioning fine, there is no reason to fix it but what about offering more options? Compensation isn’t the only thing that can retain your employees, sometimes other options can be the deciding factor: telecommuting; flex work; tuition reimbursement; on-going training; co-working; employee engagement initiatives; and so on. Your competitors are coming out with really cool options to provide to their employees. Don’t let them beat you out because you were too scared to adapt to the changing world of work.
  • Is it a place of hierarchy or community?: There most definitely needs to be order within an organization but top down communication doesn’t really work as well as it did in the past. Your employees want their voice to be heard, they want to make suggestions, they want to contribute, and they want to build relationships. I’ve worked in an organization where the President and Directors are extremely open to two-way communication. They make it very easy to hold conversations, even to the point where interns aren’t scared to make suggestions or hold a casual conversation with someone higher up. It has created a great sense of community within the organization which has helped it be more progressive than other companies who haven’t adopted this.

Your employer brand isn’t just about convincing external candidates that your company is a great place to work, but it’s also about making sure your current employees also love working there to the point where no other company or job offer seems more attractive.

Is the Candidate Experience Affecting your Company’s Reputation

I know quite a few months back, I wrote about the importance of the candidate experience. At that time, I was going through some hardcore job seeking and came across many different ways that companies handled their interviewing processes. Some were amazing experiences, some were a little weird, and some were awful. After a while, I took some time to research as much as I could about companies in order to better prepare myself whenever I did land an interview. Surprisingly, I learned that I was not the only one trying to learn about the interview processes at companies and many other candidates have even posted information about their interview experiences.

As a candidate, it’s amazing to come across this information. It can help you be prepared for the types of questions the interviewer might ask, how long the interview process will be, and so on. As a company, having that sort of information exposed can be terrifying. Not because candidates have a “cheat sheet” to your interviewing process, but because candidates can rate their experience with you. These candid responses can either help or hurt your employer brand and can affect the way you are able to successfully attract and engage quality talent.

As a talent acquisition specialist, I often tell my candidates to go to the website www.glassdoor.com to read up about the company I’m recruiting them for. I say to them, “I can tell you that a company is great but that will only weigh so much because you know that I’m trying to sell you on this position. Do yourself a favor and read about it from the people who have actually worked there.” After they did so, I’ve had plenty of candidates come back to me telling me how excited they were to move through the interview process. I’ve also had candidates come back to me with concerns about some of the things they learned about the company. I often try to bring this to the company’s attention when I can so they can clarify anything and ease a candidate’s mind (or do some damage control.)

Technology makes it extremely easy to research anything. Every candidate experience you provide can be scrutinized publicly. It’s important to remember these sorts of things and handle every situation with respect and care. I would also suggest that employers regularly take time to research themselves and see what their talent community is saying about them. This can help them find out which areas they can improve on in hopes to attract the best talent and keep them engaged throughout the whole process.

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Job Preparedness: What Employers Want

More often than not, I have job seekers approach me for some career advice. They ask me all sorts of questions, such as: how should I format my resume; how should I prepare for an interview; how can I display my skills to be attractive to employers; what skills do I need to build to be qualified; and so on. Of course, depending on the role, company, and situation, my responses tend to be different per each case. However, I do remind my candidates that certain skills can be taught but passion and business ethic cannot. So, I ask them what they’re truly passionate about and how they’re going about displaying these qualities to potential employers.

After speaking to employers and researching the topic, I’ve noticed that the skills that are most valued are actually pretty surprising. For example, employers value candidates who have strong business ethic and are accountable vs. candidates that have technical skills and can work well with others. Why? Because technical skills can be taught but accountability is an internal motivation factor that an employer can’t teach an employee.

To get a better idea of this, check out this infographic on The Undercover Recruiter Blog provided by Youtern.

This is a great visual resource for candidates to not only learn what employers are looking for, but to also see how their current experience level (entry-level, managerial, etc) can tie into this. Additionally, many hiring managers evaluate these skills through the interview process, so it’s important for candidates to be on top of their game. Review the top skills that employers are looking for and take the time to think of examples from your experience to display your competency in these skills. Thinking of these examples before an interview can not only help you be prepared with strong information, but it can also help you clearly show the employer that you have what it takes to meet their value expectations.

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Branding Yourself: Paving Your Way in the World of Work

We’ve been getting really involved in different forms of branding during #Tchat for the last few weeks. Last week’s #Tchat focused more on personal branding and what it can mean for those in the “world of work.” I really identify with this topic and feel like my efforts to brand myself eventually became a success story, and a continuing success story at that.  I recall a time when I was a job seeker and struggled to be known for my work experience in human resources and my intentions to continue to work hard to move forward in this career path. For months, I applied to job after job and attempted to land interviews. Unfortunately, it wasn’t enough. At that time, I realized that I clearly was not standing out in the candidate pool and I needed to do things differently.

A resume wasn’t going to cut it anymore. I realized that I had to work harder to get my name out there. I realized I needed people to connect my name with HR. I needed to be transparent: I wanted people to be able to Google “Ashley Lauren Perez” and see that I was progressively moving forward in my career, even if I didn’t currently have an employer. In no time, I was branding myself and I didn’t even realize it. It happened organically.

Some of the things I learned while going through this process were:

  • Go big or go home: if you are going to be branding yourself, you need to not only be transparent about who you are and what you do, but you also need to be consistent about it. Don’t hold back- be bold.
  • Make time to network and collaborate: I think one of the greatest things I gained from branding myself was the networking opportunities that came from it. I made sure I connected with people and would open up my schedule to speak to them very casually about different topics in regard to HR. Before I knew it, I was learning more than I probably did in relevant college classes. Some of these individuals even helped increase opportunities for collaboration, job opportunities, guest blogging, and work partnerships.
  • Be a human: if you’re branding yourself on social media, you need to remember that the point of this technology is to be SOCIAL. Yes, feel free to post links/blogs/etc. and repost, but make sure you actually engage in conversation with people. Comment on their posts or join in chats/discussion groups. Don’t be a “news feed.” You need to humanize it; otherwise, no one’s going to get to really know you.
  • It’s not all about you: don’t be selfish about your brand. The best brands are the one that add value, which means you need to give back in some form. Be open to help others and you will be sure to receive.

Whether you are a job seeker, a college student, a consultant, or a CEO of a major company- you need to brand yourself. We live in a world where collaboration is essential in order to have a competitive edge in whatever you do. Don’t limit your opportunities.

If you enjoy topics like this, be sure to join #TChat on Twitter: Wednesdays at 7pm EST.

More Links:

Empower the Brand “You”

Mindfully Managing Your Personal Brand

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