First and foremost, I want to thank those who have stuck with me through my career journey these last 7+ years. From HR and recruiting to content strategy to employer branding, it has been extremely rewarding. Since starting this blog in 2012, I’ve connected with many supportive people who I attribute to my quickly growing career. Through these connections, I have learned so much more about the world of human resources and talent acquisition that I might not have had exposure to otherwise.
Since 2013, I’ve transformed my career from a recruiting/HR practitioner to working on the attraction piece through employer branding and recruitment marketing. When I first got my start in this at WilsonHCG, I fell in love with building strategies and content. From there, my passion grew while working as an employer branding program manager for two high-tech organizations in Boston these last five years.
From building employer brands from scratch to working on the front-line as I implemented recruitment marketing tactics, I’ve had my hand in a lot. With the constant changes in candidate trends and technology, this role has always kept me on my toes. Thankfully, my amazing managers have given me the space and trust needed to roll with it and test new things.
And, because of this, I’m rolling with an even newer change. In 2020, I’ll offer employer branding consulting services. It’s both exciting and humbling to embrace this next phase in my career. It was time.
About Harlow Creative Co.
Harlow Creative Co. is an employer branding and cloud technology consulting company that works with recruiting and engineering teams at startups and SMBs. Through strategy development, implementation, and coaching, we support companies during their growth phase so they can hire the best talent, work smarter, and scale quicker.
This service helps companies establish a new employer brand or redefine their current brand. Through brand immersion and competitive research, we’ll use our findings to establish an EVP, brand lines, voice and personality, and brand guidelines.
This is great for companies that have an established brand but need help to implement. Through internal and external research, we’ll create a marketing strategy guideline, as well as templates for editorial calendars, social media strategy, and integrated marketing strategy.
À La Carte
For companies that already have their employer brand and recruitment marketing strategies squared away, our à la carte services act as a helping hand to get it all done. These services are customizable. Some examples include blogging, content development, social media, vendor vetting, coaching, and more.
Side note: if any tech teams need help with cloud technology services, my very talented husband will consult on that through Harlow. Check out details here if it applies to you.
Having been the sole person running the employer branding function, I understand the struggles talent acquisition teams face when building and promoting their brand. Through my experience, I’ve learned even the leanest teams can accomplish a lot!
If you or someone you know can benefit from these services, contact me here.
To stay up to date on employer branding tips and advice, check out our blog here.