A former colleague of mine recently reached out to ask if I would host a Twitter chat for her students at University of Central Florida (UCF). As a career center advisor, she was excited about the prospect of her business students getting exposure to seasoned recruiting professionals and the opportunity for them to get sound advice when it comes to careers after college. Of course, I was honored to contribute to the conversation, especially since the topic focused on investigating the company culture of prospective employers via social media.
Not so long ago I was in their shoes, aggressively looking for work at an employer I could feel excited about and one that seemed to match my personality and values. During my search, I discovered how informative social media was when trying to uncover that culture fit. Even after I finally landed a job, I often tell those who come to me for career advice about how important this research could be in terms of finding an employer that’s right for them. And for both students and experienced professionals, this should be a major part of the job seeking process. Digging deep with multiple resources allows a candidate to get a better sense of what the company is all about and may limit any surprises if they end up landing a job with the company.
As I’ve gotten more involved with things like employer branding, I’ve seen the hard work employers put in to try and provide valuable insight into their organization and jobs. They’ve really incorporated a ton of information about their culture, perks, videos, “a day in the life” campaigns and images of events or daily happenings. Although employers go through great lengths to provide a detailed and positive image for their companies to attract talent, I also know there are external factors that play a big part in the full employer brand, including news resources and employees themselves. Job seekers should incorporate this information too to ensure a more realistic and well-rounded view of the organization.
So, some simple research tips I suggest are as follows:
- Career sites: Career sites are always a great starting point and may provide more information than just a job board. This is a place where employers can include updated information about the organization, specific roles and locations. Be sure to click around and review things like their videos, blogs, benefits details, corporate social responsibility and so on. Also, see if there are any external links to review, such as their social media sites.
- Social media: Try to find career-focused social media sites for the company or their main social media sites if they don’t have it segregated. Review their postings, see how they interact with people and even investigate some hashtags they are using. This could help you discover current employees that are also using the hashtag to promote life at the company. It could provide you some more candid insight than what the employer shares on its own. Usually Twitter and Instagram are great for researching these things.
- Google search: Performing general Google searches or setting Google Alerts can allow you to stay current with what’s going on at the company. Press releases, blogs, new jobs and news about the company keeps you updated with both good and bad. It could also help you get a feel for the direction the company is going in before you decide to apply to jobs. After all, you wouldn’t want to accept a job offer for a company that has been experiencing major lay-offs or is being acquired by a company that has a completely different culture. This can help protect your decisions.
- Social networking: As I mentioned earlier, social media allows you to discover hashtags and current employees. If you’re really interested in a company, social media could be an easy way for you to connect with employees and get some real feedback about what it’s like to work there. If possible, I would also suggest trying to find an employee that either works in the location you’re looking at and/or an employee who might work in the same role or department. This can give you a direct look into the working conditions and culture of that particular office or role. Just because a company is tooting its horn for having an awesome company culture doesn’t always mean this trickles down to each location, department or role. It’s best to hear it straight from someone who knows.
School might be getting out, but doing your homework during your job search can save you a lot of headaches! Make sure to research on multiple platforms to ensure you’re getting the full story.
For those interested in this discussion, be sure to join #UCFBizChat on Friday, October 24th at 11:30am EDT.