An Update from Ashley

A few years ago, I wrote a blog about the importance of taking a break to recalibrate career and personal goals. After managing this blog and keeping up with social media for years, I needed a mental break so I could find renewed passion for what I was doing in the HR and recruiting industry.

But, apparently, I never came back from that break. Oops.

It’s been nearly four years since I wrote that post. Four years since I stepped away from the hectic life of balancing a personal brand with work and everyday life. Do I regret it? No. That break allowed me to focus on other things that made sense for this stage of my life.

So, what’s been going on with little ol’ me these past few years. I’ll tell you!

Ch-Ch-Changes

  • Bye, Boston: Boston was an amazing experience, and I appreciated the threeish years I lived there. Being surrounded by so many smart people and having the chance to work at big tech organizations helped me fast-track my career. But city life was never for me. In the fall of 2016, my husband and I decided it was time to move on. We scouted out a bunch of new and exciting places, many on the West Coast.
  • Hi, Charleston: Funny enough, we’re back in Charleston. I swore up and down I wouldn’t come back. We moved away for a reason, and if I was going to move again, I wanted it to be somewhere new. However, my husband, a Sr. Site Reliability Engineer (DevOps, Cloud), got a really good job offer in Charleston. It was hard to pass up. Within a week of being back here, I realized it was a good move. Not only is it affordable, but it had all the things we missed while living in Boston.
  • Becoming a Homeowner: In Boston, we were eager to buy our first home. Despite both making a decent wage, the pricing in and around the area was ridiculous. We had high standards for what we wanted in a house–which I’ll blame on being spoiled by the cost of living in Charleston–so it was hard to swallow the prices and what we could get. Within a couple of months of being back in the South, we took the plunge. Not only did we buy our first house, but we built it in a neighborhood we loved the first time we lived here. It was a long and stressful six months but we’re so happy with the end result. This house is 100% ours.
  • Traveling the World: We were lucky enough to have lived by a major airport while in Boston, which kicked off our international travel. Being back in Charleston with its affordable living has allowed us the luxury of continuing this travel regularly. Just in this past year, we’ve traveled to Iceland, Austria, Prague, and multiple places in the United States. I’m always looking for the next adventure.
  • A Focus on Writing: Clearly, we all know I love writing (hence the blog). But this blog was a career move for me. Back in 2012, I had struggled to land a solid job because the economy was still recovering after the recession. I started this blog to show my passion and knowledge of HR/recruiting. It was basically an extension of my resume, and it ultimately landed me a pretty awesome job. However, my true passion is fiction. These past few years, I’ve written five novels and one novella with no plans of slowing down. I secured an agent in April 2019 and currently have manuscripts on submission. My goal is to become a hybrid author, so I’m in the process of self-publishing my first book while I wait to hear from traditional publishers. Thankfully, a lot of the skills I learned about personal branding for my career has helped me a lot with author branding.

Whew. That’s a lot of stuff. But I guess I should give you an update on my career too, huh?

A Career Transformation

In the winter of 2015, I landed my first job as an employer brand strategist. The role was brand new, with zero strategy behind it. I came in and built it from the ground up. It was exciting and a bit scary since it was all on me, but it was a great learning experience. I played around with strategy, built new marketing skills, partnered with other departments to produce content, and worked with vendors.

A year later–almost to the day–I was laid off due to a company acquisition. However, I had already secured a role with my current employer (a cybersecurity company in Boston) because knew it was coming. The new job was the same deal. I was tasked with building the employment branding function from nothing. I guess that’s my thing now. This is the third role I’ve been placed in that didn’t exist before me, which is kind of cool.

Thankfully, I’m still at this job more than three years later, which means I’ve had a lot of time to see how this role could grow and shift with the changes in marketing strategy and candidate markets.

About My Role

I’m the sole person in this role, and I do it 100% remote from my home office in Charleston. This means I not only have to think big picture (strategy), but also perform all the duties needed to keep it going (program management). It’s a lot, but it’s nice to own it. I’m doing everything from:

  • Strategy
  • Content development
  • Social media marketing
  • Events
  • Website & digital presence
  • Advertising
  • Photography & video production
  • Analytics
  • And more… much, much more

Working in an ever-changing role and competitive markets such as tech and cybersecurity has required me to be agile. Looking back on what the program was to what it is today is something that makes me proud. I’ve had to test new things, iterate, adjust, and replicate into new markets. This flexibility has not only allowed me to build skills quickly but gives me the freedom to make our recruiting efforts a success.

That said, I’m writing a ton for my new role. Everything you see on #LifeAtCB is pretty much me. Therefore, I will likely not write on this blog much anymore. However, if you are interested in connecting about all things employment branding/recruitment marketing, I encourage you to connect with me on LinkedIn.

I had so much fun connecting and learning from you all over the years, and I appreciate those who have read this blog!

4 Tips to Stay Relevant Before Searching for Your Next Job

Want to know the best way to be proactive in your job search? Check out my latest VentureFizz post here to learn more.

4 Tips for Becoming a Great Remote Employee

4_tips_for_becoming_a_great_remote_employee.png

Curious about taking a remote role? Already working virtually but want to improve your success? Check out my latest blog on VentureFizz for some tips!

Click here to read more.

2014 at a Glance

SAMSUNG CSC

Wow. We’ve made it through another whole year and it seems like they’re flying by faster and faster. As I take a moment to reflect on my personal and professional highlights of 2014, I’m reminded of how much can change in a year. It’s a nice reminder of what can be accomplished, but also that there is still so much more to do.

From a personal standpoint, I moved from Charleston, SC, to Boston, MA. After over a decade of dreaming about travel, I finally took my first European trip to Paris and Rome. I took the leap and became a puppy parent. And I made plans to finally tie the knot with my long-term fiancé in 2015.

From a professional perspective, I continued to build my strategic skills for the talent acquisition space, specifically in recruitment planning and employment branding. I finally had an opportunity to attend a human capital conference, which I absolutely loved. I was even able to meet professional contacts I connected with via social media over the years. Currently, I’m in the process of switching my employer/career, but that will come in due time.

As for blogging, here are the most viewed blogs posted in 2014:

 

Overall, I was both surprised and happy to see that my top post of all time was one of the first ones I wrote on this blog back in 2012: Basic requirements: A candidate’s search for a qualified employer. Since writing this post, my professional career has changed so much. I’ve learned more than I could imagine, gained so many new skills and really saw my potential. I was challenged often and always found a way to rise to the occasion, no matter how impossible it may have seemed.

As I restart my job search in 2015 and finally have a moment to reflect, I reviewed this specific blog post from 2012 and realized that even years later, the things I want from an employer still ring true today. I’ve had a great opportunity to work for a company that hit most of these points for the last 2+ years, letting me know that these companies really do exist. I’m hopeful and looking forward to seeing what 2015 has in store for me.

Happy New Year!

How Working at a Startup Could be Good for Your Career

While in college and early in my career, it was beat into my head that startups were not a viable choice as an employer. My peers and I were taught that startups were unstable and hard work. We were told that they couldn’t offer the desirable things that big corporations could, such as career growth, benefits and a retirement fund. But as years went by and people within my social circles matured, I’m now suddenly surrounded by individuals who have/are creating startups, work for one or have a desire to work for one. And by learning from them and comparing corporate experience against startups, I’m starting to wonder if we were all taught wrong.

Yes, startups are hard work. As some have told me, there are a lot of challenges when it comes to working at a startup. There are times where one day things are going great and then the next day you could be out of a job. Long days and late nights are common. Also, let’s not forget the anxiety of the daily uncertainty that comes with working at a startup. However, despite all of it, these individuals still prefer that environment over a corporate one… and for good reason.

Startups can be a great experience for recent grads and young professionals who are still developing themselves. Even if you have 5+ years of experience working in an established company, an experience with a startup might not be a bad thing to consider. In fact, the experiences one would face at a startup might be the very things that help you progress in your career faster than in a traditional setting. Here’s why:

  • You learn to be resourceful and independent: Unlike in established organizations, things in a startup aren’t neatly mapped out for you with standard operating procedures and extensive training. Additionally, you may not have experienced professionals to turn to if you have a problem or need help. Even though this might seem like a negative, it can actually be considered a positive because you’d have to learn how to be resourceful through research and self-education. Being independently resourceful, working closely with others and experiencing trial and error can boost your critical-thinking skills more than learning through traditional training. Critical-thinking and problem-solving skills are among the most desired skills by employers, even more so than actual job experience sometimes.
  • You’re exposed to new job functions: Because a startup is typically in a development, maintained or growth state, organizational structure might not be set in stone yet. Also, many job functions may not have been established yet due to lack of capital resources to put towards those full-time salaries. It’s not uncommon for people in a startup to wear multiple hats in order to keep the company afloat and progressive. Because of the blending of roles and the fact that multiple departments will work together, you could be exposed to new skills and knowledge. Diverse skills can help you become better-rounded and understand business on a deeper level. Also notable, it might boost your engagement because you aren’t strapped down to a monotonous job function. Consistently being challenged is very important when developing yourself professionally.
  • You learn a sense of accountability and loyalty: Since startups are generally small or mid-sized, there tends to be a level of transparency in the organization. Not just about the company details but also how your contributions make an immediate impact. Some of the laxed atmospheres of startups also allow people to voice opinions and suggestions and work to make them happen. Having a voice and seeing how your work directly impacts the business can create a sense of accountability and loyalty. Suddenly, you know exactly how you’re making a difference and that can be something to be proud of. You can see how you’re valued. In larger organizations, it might be a bit harder to get that feedback and see how you are helping the company. Also, some might feel like they can be easily replaced because the lack of transparency.
  • You have more control of measuring your results: Going off of accountability and seeing your personal impact, this can also help you measure your results better. Because you’re deeply involved in processes from start to finish, you can have better insight into measurable results. This can not only help you improve processes but also gives you a better look as to how you are progressing in your role. Having control over this and truly understand how it’s being measured may offer better feedback than a traditional performance review.
  • You can keep your integrity: For me, this one is a big one. We’ve all seen it in the news; major scandals in large corporations; employees being mistreated; leaders stealing from pensions; unethical business dealings… just to name a few. Competition can get the better of companies and suddenly they’re overpromising to secure business and end up under-delivering. Boosting bottom lines can mean compromising the moral fiber of the company and then these leaders expect their workers to support those skewed values. It’s a pretty terrible feeling to compromise your own integrity just because the company culture has shifted into something lacking basic values. With startups (at least good startups that haven’t been tainted), people still believe in the greater good. They’re working towards something that matters. Yes, making money and staying afloat matter but egos, pressure and cockiness seems to be less present.

Of course, the aforementioned isn’t true for every startup or every traditional organization. The key is to be sure to do your research. There are plenty of types of startups out there, from small to mid-sized, shipping to funded and more. It’s important to know what your basic needs are to support your livelihood and understand what qualities you respect in an employer. Knowing these things can help you find the right startup culture for you and hopefully that can help you build the skills you need for a stronger professional path.

Looking for a job at a startup? Check out StartupHire.

Photo Source

2013 Reflections and 2014 Resolutions

Before I take my brief blogging hiatus during holiday madness, I felt that the last blog of 2013 should focus on reflection and resolutions. January brings us a new year and promises new starts, so it’s important to understand what we’ve accomplished this year in order to properly set ourselves up for a successful future. Of course this can mean a multitude of things to different people, but today I’m going to focus on my career in the human resources and talent acquisition world.

Reflections

2013 has been quite the interesting year for me. I finally settled in with an employer that made me feel like I had control over my own learning and development. Once the year started, I felt like I was beginning to gain momentum in my sourcing/recruiting role. I felt secure enough with the company to get creative in my methods to the point where I was able to be successful in multiple markets and different industries. My searching methods, social media tactics and general sourcing knowledge had helped me hit the ground running every time I changed accounts and I was able to make an immediate impact each time.

My ability to do these things has allowed me to create opportunities for development of the delivery team. During my time on this team, I created a training on social media recruitment methods in which all sourcers and recruiters were able to learn the basics or learn new tricks. In addition to this, taught them the art of personal branding to gain credibility for their current career. This also gave our company opportunities to develop brand ambassadors and SMEs which promoted additional learning and content creation. Most importantly though, I was able to build up a market research spreadsheet for the tech/IT industry which has helped my co-workers ramp up faster in this market (which isn’t easy).

I eventually graduated from the delivery team and found myself on the marketing team around September. I wasn’t sure what to make of this job promotion, mainly because my background had focused solely on HR and recruitment. I was apprehensive about whether or not I could be successful in this and wondered if my education and experience in HR/recruitment would become stale. After four months of being in this role, I soon found that I actually learn MORE about the HR and recruitment industry than I did in previous roles. Also, I was able to surprise myself when I discovered the areas I was naturally good at and the things that seemed to interest me.

Which leads me up to my next point.

Resolutions

Although I’m still developing my role, I am beginning to realize the things that I enjoyed in HR can still be achieved in this marketing role. Of course, priorities change within the company and industry so I’m sure that some of these things might be propelled forward while others are put on hold. But a girl can dream right?

Employment branding is something that inspires me. As the months went on, I felt myself gravitating towards this topic more and more. I’ve even caught myself researching and silently critiquing a company’s employment brand. Lately, I’ve been given opportunities to investigate related things in my current job. I’ve had to research brands, find positive things, identify where brands are falling short and provide insight and suggestions. I love the fact that my research and input can potentially influence how a brand is able to attract candidates and retain current employees.

The other area I’m hoping to get more involved in is on a global scale. As my company expands into Western Europe and eventually Australia, I’m excited about the opportunity to get an inside look at how these companies function. I’ve always enjoyed conversations with HR professionals outside of the US and became intrigued about hiring practices, recruitment initiatives, HR laws and generally how talent acquisition and HR differ between each country. Even just learning about how resumes different from country to country was awesome. I’m looking forward to exploring these topics more.

After this brief break, I’ll be coming back refreshed and renewed with a plan of action to tackle these areas. If there’s one thing I’ve learned about my career, it’s all about how I position myself. It will be interesting to see how I can evolve this throughout 2014.

Happy holidays!

Photo Source — By the way, I hope I can see the Festival of Lights in person one day!

Switching Up to a Career Seeking State of Mind

Alright, the economy really did a number on us as employees. Many of us have lost jobs or were in fear of losing it. We took pay cuts, benefit cuts, and worked extra hard to compensate for being under-staffed. Some of us had to take crummy jobs after crummy jobs just to make sure our mortgages were paid and there was food on the table. Some of us even wondered if we’d ever find a stable job again. I say- enough! I’ve been there before and I know it’s rough. But 2013 is a new year and with last month adding over 100,000 new jobs into the mix, we’re hoping things are looking up. With that being said, it’s time to switch gears and start getting career-minded rather than “job to get by”-minded.

Building yourself up to get ready for your career and achieving your career goals does not happen overnight. It is an ongoing process. So, what should you be focusing on to help you get where you need to be? Here are a few ideas:

  • Personal Branding: resumes are becoming redundant and often highlight what you done rather than your career path intentions. It’s time to stand out of the candidate-crowd and get people to know you for what you WANT to be known for. Get involved in activities, groups, or conferences that can help you gain skills and network. Get exposure on social media. Start TALKING about it.
  • Be about it: maybe your personal brand won’t land you the dream job right off the bat, and that’s to be expected. Your relevant skills might be a bit rusty or maybe you need to develop new ones to keep up with the way the industry had changed. Internships, projects, and volunteer work are never below you- remember that. Some people’s pride and ego get in the way from taking on these seemingly innocent projects/roles. But the truth of the matter is; these situations help you build the skills you need to be an attractive candidate.
  • Learning is continuous: so be sure to add to your talking and doing by learning. Think of it as being extremely well-rounded. Your mind needs to be sharp and up to date. Be sure to find learning opportunities, whether it is to take classes, read business books/blogs, or simply join in a discussion relevant to the career/industry you’re targeting. This can keep you fresh and be ready to contribute useful ideas/insight when you have the opportunity to shine.
  • Build your network: doing all of these steps will be pretty useless if no one knows who you are, where you’re located, or what you’re striving for. It will also be useless if you have no idea what feasible options for you are. Build your network of contacts, get to know them and let them get to know you. Simply building and maintaining these contacts can help them reach out to you if opportunity arises or they can even help guide you so you can ensure you’re taking the right steps towards your goal. Your network will be your support, your mentors, your key to opportunity, or just a good conversation.

Your career isn’t a fleeting thing. It is your future, and a long-term future at that. Take care and pride in these steps to help you reach your goal in the most ideal way possible. 2013 will be the year that you will focus in on your potential and strive to be the best version of yourself. Take action!

If you enjoy topics like this, be sure to join #Tchat on Twitter on Wednesdays at 7pm EST.

More Links:

#Tchat Recap

Storify : Lose job, keep career

5 Powerful Career Drivers for the Future of Work – Forbes article by Meghan M Biro

Photo Source