Introducing Harlow Creative Co.

First and foremost, I want to thank those who have stuck with me through my career journey these last 7+ years. From HR and recruiting to content strategy to employer branding, it has been extremely rewarding. Since starting this blog in 2012, I’ve connected with many supportive people who I attribute to my quickly growing career. Through these connections, I have learned so much more about the world of human resources and talent acquisition that I might not have had exposure to otherwise.

Since 2013, I’ve transformed my career from a recruiting/HR practitioner to working on the attraction piece through employer branding and recruitment marketing. When I first got my start in this at WilsonHCG, I fell in love with building strategies and content. From there, my passion grew while working as an employer branding program manager for two high-tech organizations in Boston these last five years.

From building employer brands from scratch to working on the front-line as I implemented recruitment marketing tactics, I’ve had my hand in a lot. With the constant changes in candidate trends and technology, this role has always kept me on my toes. Thankfully, my amazing managers have given me the space and trust needed to roll with it and test new things.

And, because of this, I’m rolling with an even newer change. In 2020, I’ll offer employer branding consulting services. It’s both exciting and humbling to embrace this next phase in my career. It was time.

About Harlow Creative Co.

Harlow Creative Co. is an employer branding and cloud technology consulting company that works with recruiting and engineering teams at startups and SMBs. Through strategy development, implementation, and coaching, we support companies during their growth phase so they can hire the best talent, work smarter, and scale quicker.

Services

Employer Branding

This service helps companies establish a new employer brand or redefine their current brand. Through brand immersion and competitive research, we’ll use our findings to establish an EVP, brand lines, voice and personality, and brand guidelines.

Recruitment Marketing

This is great for companies that have an established brand but need help to implement. Through internal and external research, we’ll create a marketing strategy guideline, as well as templates for editorial calendars, social media strategy, and integrated marketing strategy.

À La Carte

For companies that already have their employer brand and recruitment marketing strategies squared away, our à la carte services act as a helping hand to get it all done. These services are customizable. Some examples include blogging, content development, social media, vendor vetting, coaching, and more.

Side note: if any tech teams need help with cloud technology services, my very talented husband will consult on that through Harlow. Check out details here if it applies to you.

Having been the sole person running the employer branding function, I understand the struggles talent acquisition teams face when building and promoting their brand. Through my experience, I’ve learned even the leanest teams can accomplish a lot!

If you or someone you know can benefit from these services, contact me here.

To stay up to date on employer branding tips and advice, check out our blog here.

An Update from Ashley

A few years ago, I wrote a blog about the importance of taking a break to recalibrate career and personal goals. After managing this blog and keeping up with social media for years, I needed a mental break so I could find renewed passion for what I was doing in the HR and recruiting industry.

But, apparently, I never came back from that break. Oops.

It’s been nearly four years since I wrote that post. Four years since I stepped away from the hectic life of balancing a personal brand with work and everyday life. Do I regret it? No. That break allowed me to focus on other things that made sense for this stage of my life.

So, what’s been going on with little ol’ me these past few years. I’ll tell you!

Ch-Ch-Changes

  • Bye, Boston: Boston was an amazing experience, and I appreciated the threeish years I lived there. Being surrounded by so many smart people and having the chance to work at big tech organizations helped me fast-track my career. But city life was never for me. In the fall of 2016, my husband and I decided it was time to move on. We scouted out a bunch of new and exciting places, many on the West Coast.
  • Hi, Charleston: Funny enough, we’re back in Charleston. I swore up and down I wouldn’t come back. We moved away for a reason, and if I was going to move again, I wanted it to be somewhere new. However, my husband, a Sr. Site Reliability Engineer (DevOps, Cloud), got a really good job offer in Charleston. It was hard to pass up. Within a week of being back here, I realized it was a good move. Not only is it affordable, but it had all the things we missed while living in Boston.
  • Becoming a Homeowner: In Boston, we were eager to buy our first home. Despite both making a decent wage, the pricing in and around the area was ridiculous. We had high standards for what we wanted in a house–which I’ll blame on being spoiled by the cost of living in Charleston–so it was hard to swallow the prices and what we could get. Within a couple of months of being back in the South, we took the plunge. Not only did we buy our first house, but we built it in a neighborhood we loved the first time we lived here. It was a long and stressful six months but we’re so happy with the end result. This house is 100% ours.
  • Traveling the World: We were lucky enough to have lived by a major airport while in Boston, which kicked off our international travel. Being back in Charleston with its affordable living has allowed us the luxury of continuing this travel regularly. Just in this past year, we’ve traveled to Iceland, Austria, Prague, and multiple places in the United States. I’m always looking for the next adventure.
  • A Focus on Writing: Clearly, we all know I love writing (hence the blog). But this blog was a career move for me. Back in 2012, I had struggled to land a solid job because the economy was still recovering after the recession. I started this blog to show my passion and knowledge of HR/recruiting. It was basically an extension of my resume, and it ultimately landed me a pretty awesome job. However, my true passion is fiction. These past few years, I’ve written five novels and one novella with no plans of slowing down. I secured an agent in April 2019 and currently have manuscripts on submission. My goal is to become a hybrid author, so I’m in the process of self-publishing my first book while I wait to hear from traditional publishers. Thankfully, a lot of the skills I learned about personal branding for my career has helped me a lot with author branding.

Whew. That’s a lot of stuff. But I guess I should give you an update on my career too, huh?

A Career Transformation

In the winter of 2015, I landed my first job as an employer brand strategist. The role was brand new, with zero strategy behind it. I came in and built it from the ground up. It was exciting and a bit scary since it was all on me, but it was a great learning experience. I played around with strategy, built new marketing skills, partnered with other departments to produce content, and worked with vendors.

A year later–almost to the day–I was laid off due to a company acquisition. However, I had already secured a role with my current employer (a cybersecurity company in Boston) because knew it was coming. The new job was the same deal. I was tasked with building the employment branding function from nothing. I guess that’s my thing now. This is the third role I’ve been placed in that didn’t exist before me, which is kind of cool.

Thankfully, I’m still at this job more than three years later, which means I’ve had a lot of time to see how this role could grow and shift with the changes in marketing strategy and candidate markets.

About My Role

I’m the sole person in this role, and I do it 100% remote from my home office in Charleston. This means I not only have to think big picture (strategy), but also perform all the duties needed to keep it going (program management). It’s a lot, but it’s nice to own it. I’m doing everything from:

  • Strategy
  • Content development
  • Social media marketing
  • Events
  • Website & digital presence
  • Advertising
  • Photography & video production
  • Analytics
  • And more… much, much more

Working in an ever-changing role and competitive markets such as tech and cybersecurity has required me to be agile. Looking back on what the program was to what it is today is something that makes me proud. I’ve had to test new things, iterate, adjust, and replicate into new markets. This flexibility has not only allowed me to build skills quickly but gives me the freedom to make our recruiting efforts a success.

That said, I’m writing a ton for my new role. Everything you see on #LifeAtCB is pretty much me. Therefore, I will likely not write on this blog much anymore. However, if you are interested in connecting about all things employment branding/recruitment marketing, I encourage you to connect with me on LinkedIn.

I had so much fun connecting and learning from you all over the years, and I appreciate those who have read this blog!

4 Tips to Stay Relevant Before Searching for Your Next Job

Want to know the best way to be proactive in your job search? Check out my latest VentureFizz post here to learn more.

4 Tips for Becoming a Great Remote Employee

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Curious about taking a remote role? Already working virtually but want to improve your success? Check out my latest blog on VentureFizz for some tips!

Click here to read more.

Finding Your ‘Culture Fit’ During the Job Search

Job fit isn’t the only thing you should focus on during the job search. Even if the job sounds right, knowing a company’s culture can help you determine if an opportunity is truly right for you.

What does culture fit mean and how can you identify it during your application and interview process? Learn more in my recent blog found on VentureFizz. Click here!