Recently I’ve had the opportunity to consult and/or redevelop job descriptions for several organizations and I’ve discovered a lot of trending issues. Whether you are a Fortune 500 company with a fantastic reputation or a small company just trying to attract new talent, your job description can be the deciding factor of whether or not someone will complete an application. In a recent study by iCIMS, it was noted that 93% of candidates fall out during the application process at the job description step. Could your job description be causing you to lose applicants?
Revamping job descriptions can be a lengthy overhaul depending on how many resources you have or how many job descriptions you have available. However, if you’re looking for something simple, consider changing up the following:
- Content: Sometimes I come across job descriptions that are so wordy, redundant or overdone that it completely turns me off from even reading it. I’m assuming that’s not a far cry from what candidates are experiencing. People’s attention spans are waning and unnecessarily long job descriptions filled with fluff words and irrelevant information is not going be well accepted. First thing you should do is simplify, cut redundancies or combine points to make it concise. Also, make sure the information makes sense for the audience and demographic. Don’t get too technical for non-technical jobs. Don’t incorporate VP-worthy language for entry-level positions.
- What you can offer a candidate: Another thing I see in job descriptions is a focus about what the employer wants. They go over the responsibilities/duties. They discuss the requirements and qualifications. Some of the content even comes off as stern when mentioning the absolute must-haves of a candidate. But when all’s said and done, the candidate doesn’t get anything in return. A job description has to answer the candidates’ questions of, “What can this company offer me that another employer can’t?” With more employees having shorter tenure at an employer, an organization would do well if it didn’t assume the candidate needs it or its job. It has to be a balance of give and take and an employer should remember to include attractive information as to why they are an employer of choice.
- Supplemental information: Job descriptions don’t give a full picture and this is where employer branding comes in. Adding relevant links in the posts, images or videos can allow candidates to investigate the job, department, project and/or company further. This can also create an opportunity to really hook the candidate and get them excited about going through the application process.
- SEO and keywords: With many job boards and web crawlers out here, your job postings could get lost in the sea of other postings. To ensure you’re getting the most reach and coming up faster in searches, optimize keywords (both in the body and title) and SEO tactics. Coming up faster in the results means more opportunity for applications before the candidates get burnt out from reading job posting after job posting.
- Company information: Along the lines of supplemental information, be sure to include company information so the candidate can get a better sense of who you are and what industry you’re in. A boiler plate can be sufficient. Taking it a step further, you could even incorporate your EVP.
It’s can be a challenge to gain the attention of candidates to the point that they even consider looking at your job site. But engaging and retaining their attention to the point of completing an application is another thing. Don’t miss your chance to yield applications from qualified candidates—keep it simple!