Recently, I have come across the company, Wowzer, which specializes in video screening and interviewing. Being a remote recruiter, I was extremely interested in learning more during their recent webinar that took place this January. At first, I assumed it was generally going to tell me about the features of their service but I was thoroughly impressed by the fact that video interviewing can go beyond screening candidates. In addition to this benefit, it can also be utilized for employer branding.
Some interesting take-aways from this webinar:
- Video recruiting can cut down time: recruiters are overwhelmed with resumes and often need to take time to call these candidates before they determine if they meet the basic requirements. Video interviews with predetermined questions can allow candidates to pre-record their answers and help recruiters cut down phone screen time.
- Video recruiting can cut down costs: instead of flying out potential employees and paying for hotel rooms, video recruiting can help employers get a better feel for candidates before determining if they can make it to the final interview stage. Essentially, it can even cut out the need to fly out candidates for a face-to-face.
- It can help everyone be on the same page: having a recorded interview can allow hiring managers, HR, and recruiters to all review the same thing. This can cut down biased opinions, help reduce missed information, and document things accurately. This way, everyone can make more informed decisions based off of the SAME interview, rather than reviewing notes from those who interviewed the candidate. It can help make the interview process fairer for candidates.
- Candidates can be stronger interviewers: sometimes resumes and phone interviews don’t present candidates the best way possible. Some candidates are superstars during face to face interviews. Video interviewing can help even out the playing field and give these candidates the option to put their best foot forward.
- It can help brand your company: video doesn’t need to just be used for candidate screening. Companies can pre-record videos or even do live interviews of their company, the culture, and so on. This can help create transparency of the organization, allow companies to personalize their employer brand, and help build engagement efforts to attract candidates.
I’ve always heard of video interviewing but never realized how much more it had evolved over the years. The benefits seem to be increasing by the day and as technology allows recruiters and HR professionals to be more mobile/remote, this can be a fantastic option for them to do their job effectively while cutting down time and costs.