During typical Twitter banter this week, a message from Susan Avello really stuck with me: build your network before you need it. It was simple but an effective statement that inspired today’s blog. Whether you are a job seeker, employed, generating leads, or building partnerships- it’s important to proactively build your network. Life and business change fast, you need to always be one step ahead.
Why should you spend time and effort building your network? Simple:
- It puts you on the map: it allows people to get to know you and consider you for job openings or as an option to do business with you. Warm leads made easy.
- It’s a quick resource: I can’t tell you how many times I’ve been able to pick up the phone and get some insight quickly because of the fact that I networked with people beforehand. And this resource was even more useful than simply researching online, because I was able to get answers to specific questions I had.
- You’ll be prepared for instability in your career: lay-offs, downsizing, termination, or glass ceilings are all situations that we’ll potentially run into in our lives. Networking can help you keep a pulse on what companies are hiring, who to contact about specific jobs, and allow recruiters to locate you for their pipeline.
- Build relationships and credibility: building relationships with people can allow them to see that your experience and skills are credible. Impressing them in this way and staying in the front of their mind can allow them to recommend and refer you with confidence rather than someone else.
There are so many great uses to networking. Yes, it takes time and effort and at times it can be a little overwhelming. But the truth of the matter is, the benefits will help you and help save time in the long run. It’s best to build this up ASAP rather than scrambling later when you need it.