Recently, a friend and I were discussing some tactics to use for networking and job hunting on social media. She had informed me that she had reposted/retweeted other people’s posts and links but still was not having much luck trying to grab their attention. Although that method could potentially generate some networking and job leads, that is simply not enough. By only doing this, you are simply contributing to a news feed but no one really will know who you are or determine what you’re looking for. In order to build relationships, you need to be more interactive.
Many people have the intention to do this but don’t know where to start. Engaging in conversation with connections or strangers really isn’t as hard or terrifying as some might believe it to be. Here are some ways you can humanize your social media brand rather than act as a news feed:
- Go beyond reposts/retweets and actually respond: nothing is wrong with reposting or retweeting someone’s update or link but you need to take the extra step and respond to their post. Even if it’s something as simple as a one-liner or follow up question, this can help start a conversation either with the poster or others viewing it.
- Consider thought leadership: creating a well-constructed, thought provoking question is always a great way to promote thought leadership among your social media community. Research hot topics in the industry you’re interested in and post something on your networks to get people talking.
- Discussions/Chats: Twitter chats and Linkedin discussions are always a great way to easily converse with other people, with no pressure! These discussion groups and chats usually focus on a specific topic (so be sure to join in on one relevant to what you’re targeting). It will allow you to gain contacts, discover resources, learn, and build relationships.
- Simply reach out: you don’t always need to wait for an excuse to communicate with people- just simply reach out to them. Say hello to them, ask them about their background/work, or start with small talk. After all, these things work in person so they should also work virtually.
I’m so glad that I started utilizing these options. Since doing so, I’ve engaged in so many inspiring conversations. I was surprised to see how responsive people were and how open they were to talking. Many of my contacts have developed online and have moved on to phone or face to face relationships. I’ve gained so much from humanizing my social media feeds and have met some really smart and supportive people. They have helped me find work, build partnerships, learn, and expose me to new things. Try these things out and see how much you can gain.