Last Wednesday’s #TChat had once again explored one of my favorite topics: social media uses for talent acquisition needs. With a mix of social media community managers, recruiters, human resources professionals, and job seekers- the contributions presented were amazing. Contributors shed some great light on how social media can reach a huge audience, how HR professionals have started to utilize it for their recruiting needs, and how job seekers are starting to realize that their social media presence could be a great resource for landing a job. I’m a strong believer in this because this method was one of the ways I not only found a job, but also an internship and many other fantastic opportunities to network with HR professionals. So, today’s blog will be a recap on what we discussed.
Community managers don’t just have the task of marketing to their communities but they also need to be the brand ambassadors, the personality, the customer service, the voice, and the conversationalists. Not only do they put out information but they can also learn from the customers and fans who are interested in the company and brand. They help get people engaged and stay in-the-know in real time. They create humanization and create transparency for your company culture and vision. They are the cheerleaders that spread their conviction for the brand so much, that customers/fans will pick up on the excitement and energy and also spread the word. Most importantly, they are a huge part of helping a company gain and retain customers and even potential talent.
So how can community managers help in the talent acquisition and recruiting world? Community managers not only promote the company and its products/services, it also promotes the company’s culture, vision, and why they are amazing- aka they promote themselves as being a great employer which can really pique job seekers’ interests. Some pros of social communities for talent acquisition purposes:
- Helps job seekers learn about companies and positions
- Helps job seekers learn about company culture to compare against their personal values
- Helps engage potential job seekers
- Helps job seekers have questions answered before deciding to apply
- Reaches a larger audience of job seekers
- Helps recruiters find candidates in an unorthodox way
- Helps recruiters see what candidates can offer to their company
- Helps recruiters see beyond a candidate’s resume
I can’t help but respect community managers because their job is jam packed with different duties. Not only do they need to market and promote the company’s products and services, but they also need to market the employer brand. They need to respond and communicate with their people to really create a solid community to gain, retain, and keep customer/fan/candidate loyalty. Additionally, they need to be the eyes and ears of the company- they have to gather intel and feedback based on what their customers and candidates are asking for. And most importantly, they must respond in a way that will keep the brand alive and well.
If you enjoy topics like this, be sure to participate in #TChat on Twitter- Wednesdays at 7pm EST.