Gamification Spotlight: GOLD™

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A few months back, I had a pretty interesting Skype call with Martina Mangelsdorf, the Founder of GAIA Insights. Martina and I had originally became acquainted through various discussion groups on Linkedin in which I soon learned that her company dealt with customizing leadership development to work with Generation Y talent. I found her concept extremely interesting, so we had multiple conversations about how it works. She soon saw that I was interested in gamification and gave me some great details about the gamification she created called GOLD™ (Game Oriented Leadership Development), which is targeted for Gen Y.

Here are some of the amazing details Martina told me in regard to GOLD™:

  • GOLD™ was created for the workplace that is targeted for Gen Y and is considered the future of learning.
  • It is a built on the principle of games, focusing on methodology of leadership development.
  • It caters to the values and attributes of Gen Y.
  • It aims for emotional engagement and transformational insights.

The benefits of GOLD™ are:

  • It engages Gen Y on their terms.
  • It offers unique experiences to develop leadership capabilities.
  • It addresses defined learning objectives in unconventional ways.
  • It fosters sustainable learning through emotional memory anchors.
  • It develops better leaders which will directly impact your business and bottom line.
  • It finds ways to engage employees, so lessons stay with them down the line.

What makes GOLD™ unique?

  • It has a defined learning objective.
  • It creates engaging interaction.
  • It promotes social collaboration.
  • It allows transformational insight.
  • Participants can receive instant gratification.
  • It is a memorable experience.
  • And, of course, it’s fun!

Martina shared her version of GOLD™ that gave me some fantastic insight on what the benefits and principles were. I was really impressed that a game could promote learning that can easily be absorbed by employees through memory anchors. Being a Gen Yer myself, I felt that this was an amazing way to engage employees to learn quicker. I think this could help benefit any company, hands down.

More information about GOLD™, GAIA Insights, and Martina:

GAIA Insights

About GAIA

Martina Mangelsdorf LinkedIn

Gamification Article by IEDP

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