An Update from Ashley

A few years ago, I wrote a blog about the importance of taking a break to recalibrate career and personal goals. After managing this blog and keeping up with social media for years, I needed a mental break so I could find renewed passion for what I was doing in the HR and recruiting industry.

But, apparently, I never came back from that break. Oops.

It’s been nearly four years since I wrote that post. Four years since I stepped away from the hectic life of balancing a personal brand with work and everyday life. Do I regret it? No. That break allowed me to focus on other things that made sense for this stage of my life.

So, what’s been going on with little ol’ me these past few years. I’ll tell you!

Ch-Ch-Changes

  • Bye, Boston: Boston was an amazing experience, and I appreciated the threeish years I lived there. Being surrounded by so many smart people and having the chance to work at big tech organizations helped me fast-track my career. But city life was never for me. In the fall of 2016, my husband and I decided it was time to move on. We scouted out a bunch of new and exciting places, many on the West Coast.
  • Hi, Charleston: Funny enough, we’re back in Charleston. I swore up and down I wouldn’t come back. We moved away for a reason, and if I was going to move again, I wanted it to be somewhere new. However, my husband, a Sr. Site Reliability Engineer (DevOps, Cloud), got a really good job offer in Charleston. It was hard to pass up. Within a week of being back here, I realized it was a good move. Not only is it affordable, but it had all the things we missed while living in Boston.
  • Becoming a Homeowner: In Boston, we were eager to buy our first home. Despite both making a decent wage, the pricing in and around the area was ridiculous. We had high standards for what we wanted in a house–which I’ll blame on being spoiled by the cost of living in Charleston–so it was hard to swallow the prices and what we could get. Within a couple of months of being back in the South, we took the plunge. Not only did we buy our first house, but we built it in a neighborhood we loved the first time we lived here. It was a long and stressful six months but we’re so happy with the end result. This house is 100% ours.
  • Traveling the World: We were lucky enough to have lived by a major airport while in Boston, which kicked off our international travel. Being back in Charleston with its affordable living has allowed us the luxury of continuing this travel regularly. Just in this past year, we’ve traveled to Iceland, Austria, Prague, and multiple places in the United States. I’m always looking for the next adventure.
  • A Focus on Writing: Clearly, we all know I love writing (hence the blog). But this blog was a career move for me. Back in 2012, I had struggled to land a solid job because the economy was still recovering after the recession. I started this blog to show my passion and knowledge of HR/recruiting. It was basically an extension of my resume, and it ultimately landed me a pretty awesome job. However, my true passion is fiction. These past few years, I’ve written five novels and one novella with no plans of slowing down. I secured an agent in April 2019 and currently have manuscripts on submission. My goal is to become a hybrid author, so I’m in the process of self-publishing my first book while I wait to hear from traditional publishers. Thankfully, a lot of the skills I learned about personal branding for my career has helped me a lot with author branding.

Whew. That’s a lot of stuff. But I guess I should give you an update on my career too, huh?

A Career Transformation

In the winter of 2015, I landed my first job as an employer brand strategist. The role was brand new, with zero strategy behind it. I came in and built it from the ground up. It was exciting and a bit scary since it was all on me, but it was a great learning experience. I played around with strategy, built new marketing skills, partnered with other departments to produce content, and worked with vendors.

A year later–almost to the day–I was laid off due to a company acquisition. However, I had already secured a role with my current employer (a cybersecurity company in Boston) because knew it was coming. The new job was the same deal. I was tasked with building the employment branding function from nothing. I guess that’s my thing now. This is the third role I’ve been placed in that didn’t exist before me, which is kind of cool.

Thankfully, I’m still at this job more than three years later, which means I’ve had a lot of time to see how this role could grow and shift with the changes in marketing strategy and candidate markets.

About My Role

I’m the sole person in this role, and I do it 100% remote from my home office in Charleston. This means I not only have to think big picture (strategy), but also perform all the duties needed to keep it going (program management). It’s a lot, but it’s nice to own it. I’m doing everything from:

  • Strategy
  • Content development
  • Social media marketing
  • Events
  • Website & digital presence
  • Advertising
  • Photography & video production
  • Analytics
  • And more… much, much more

Working in an ever-changing role and competitive markets such as tech and cybersecurity has required me to be agile. Looking back on what the program was to what it is today is something that makes me proud. I’ve had to test new things, iterate, adjust, and replicate into new markets. This flexibility has not only allowed me to build skills quickly but gives me the freedom to make our recruiting efforts a success.

That said, I’m writing a ton for my new role. Everything you see on #LifeAtCB is pretty much me. Therefore, I will likely not write on this blog much anymore. However, if you are interested in connecting about all things employment branding/recruitment marketing, I encourage you to connect with me on LinkedIn.

I had so much fun connecting and learning from you all over the years, and I appreciate those who have read this blog!

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Why Taking a Break is a Good Thing

Life

It’s been a little while, I know. After years of consistently blogging, guest blogging, Tweeting, social networking, and so on, I took a step back to assess.

In the beginning, I used blogging as a way to build a personal brand in the pursuit of landing a good job. Once I got that job, I used it to continue thought leadership and develop my career in the direction I wanted it to go. After creating that portfolio, I was able to prove myself and get the promotions I was looking for.

But, now what?

I know that in order to stay relevant and knowledgeable about current trends, it’s important to keep up with your social and blogging persona as much as your IRL one. But being everything to everyone can be a little overwhelming, at least for me. If I wasn’t glued to my laptop, I was glued to my phone. Before I knew it, years passed by and I felt like I had accomplished very little in my personal life. Not good.

Being successful in my career is important. I had a lot to prove to myself and, sure, I still have a lot to prove. However, I don’t want to look back on my life and realized that I missed out on living it. I have goals to move, travel, write books, pick up a hobby, learn a new language, learn how to get better at baking, enjoy the company of my husband and puppy, visit family more, be a better friend, try something extreme, and more. Unfortunately, I’m not the type of person who has an insane amount of energy and can dominate both being professionally “on” 24/7 while still managing progression in my personal affairs. I envy those people and often wonder how they find time to sleep. And if they are running on no sleep, how do they achieve everything so flawlessly?

Every so often, you need to be honest with yourself. Can you truly do everything you want to in a reasonable time frame or do you need to start chipping away at the excess and focus on what matters? For me, it’s time to pull back a little on being proactive in the social and blogging world for my personal brand. Once work’s daily closing bell rings, I decided to turn off the HR/Recruiting/Employment Branding/Whatever-else mentality and focus more on being a well-rounded person… at least for a little while.

I do believe taking a break is a good thing. It helps people recharge and become reengaged in the things they were passionate about. New perspectives are born after taking a step back. This is what I’m hoping for as I pursue this break and focus on personal goals.

So, thank you so much for supporting this blog over the last few years. I truly hope you all learned as much as I’ve learned from many others in the social media and blogging world. This break isn’t forever and I’m looking forward to coming back with renewed passion.

Stay tuned.